Ziqinise: I-Beyoncé-Designed Activewear Isifikile

-Delile

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UBeyoncé umemezele izinhlelo zakhe zokukhipha ulayini osebenzayo emuva ngoDisemba, futhi manje sekusemthethweni ngokusemthethweni (cishe) lapha. Ngeqiniso uBey fashion, lo mculi umemezele ukufika kwayo sengathi bekungeyona into enkulu ngesithombe esilahla emihlathini se-Instagram sakhe esimboze umzimba kanye namagama-ncazo athi "@ivypark". Cue mass hysteria.

Ngokwe-website, i-Ivy Park "ihlanganisa ukwakhiwa okuholwa yimfashini nobuchwepheshe obusha" ukudala "uhlobo olusha lokugqoka ukusebenza: okubalulekile kwesimanje ngaphakathi nangaphandle kwenkundla." (Nakuba, uma ucabangela ukuthi wenze i-sweatshirt ye-KALE yaba impumelelo esheshayo, siyaqiniseka ukuthi abantu bazoshaya ujenga ukuze bathenge lezi zinto kungakhathaliseki ukuthi zibukeka kanjani.)

Leli lebula lingumsebenzi ohlanganyelwe nomnikazi wezigidigidi we-Topshop uSir Philip Green, kodwa ubambiswano lweqiniso kunokusebenzisana. Ngokuvumelana ne I-Vogue, uhlobo lomkhiqizo oluzimele olunezicucu ezingama-200 luqukethe yonke into kusuka kubhasiki bezemidlalo nakuma-leggings afanayo kuya kumajakethi wokuphrinta akhombisa futhi (nakanjani) ama-bodysuits. Ama-leggings aphinde aqhayise 'ngesistimu yokuthunga yesiginesha' enezikhindi ze-contour ezakhelwe ngaphakathi eziza ngezinguqulo ezintathu ukuze zithobe izinhlobo ezahlukene zomzimba-"I" (low-rise), "V" (mid-rise), kanye "Y" (phezulu-phezulu). Iqoqo lizothengiswa maphakathi no-April e-Nordstrom, Topshop, nase-Net-a-Porter, ngamanani asukela ku-$30 kuya ku-$200.

Yize isizathu singabonakali sidingeka (belikuphi leli qoqo izimpilo zethu zonke?), UBeyoncé unikeza le ncazelo yokuthi kungani adale i-Ivy Park: Angizwani nokuthi bekunomkhiqizo wezemidlalo obukhuluma nami. Inhloso yami ne-Ivy Park ukuphusha imingcele yokugqoka kwezemidlalo nokuxhasa nokukhuthaza abesifazane abaqonda ukuthi ubuhle bungaphezu kokubukeka kwakho, ”kusho isitatimende. "Ubuhle beqiniso busempilweni yengqondo, izinhliziyo nemizimba yethu. Ngiyazi ukuthi uma ngizizwa nginamandla ngokomzimba ngiba namandla ngokomqondo futhi ngangifuna ukwakha igama elenza nabanye besifazane bazizwe ngendlela efanayo."

Uyazibuza ukuthi igama livelaphi? Nokho, njengoba eveza kuvidiyo ethinta inhliziyo kuwebhusayithi yakhe, iphefumulelwe nguBlue Ivy, yebo (owenza i-cameo kuvidiyo engezansi), kodwa futhi neParkwood Park e-Houston, eTexas, lapho u-Bey akhulela khona. "Ngangivuka ekuseni ubaba afike angqongqoza emnyango wami angitshele ukuthi sekuyisikhathi sokugijima. Ngikhumbula ngifuna ukuma, kodwa ngangiziphoqa ukuze ngiqhubeke. Kungifundise ukuyala. Futhi bengizo cabanga ngamaphupho ami.Ngingacabanga ngokuzidela okwangenziwa ngabazali bami.Ngangicabanga ngodadewethu omncane, nokuthi ngangiyiqhawe lakhe kanjani.Ngangibheka ubuhle obuzungezile; ukukhanya kwelanga phakathi kwezihlahla, bese ngiya qhubeka uphefumula,” kusho u-Beyonce ngama-video asekhaya asebuntwaneni kanye nezithombe zakhe egijima endaweni yokunyathelisa, esebenzisa izintambo zempi, ukubhukuda, ukugibela ibhayisikili nokudansa. (Psst: Nazi Izikhathi Eziyi-10 U-Beyoncé Wasikhuthaza Ukulahla I-squat.)

"Kunezinto engisazesabayo. Uma kufanele nginqobe lezo zinto ngisabuyela kuleyo paki. Ngaphambi kokuthi ngishaye isiteji, ngibuyele kulelo paki. Ngesikhathi sekufanele ngibelethe, bekufanele wabuyela kuleyo paki. Ipaki laba yisimo somqondo. Ipaki laba amandla ami. Ipaki yilona elenze ngaba yilokhu engiyikho. Iphi ipaki yakho? " uthi.

Uma besingafuni kakade ukuthenga yonke into eqoqweni, le vidiyo yokulangazelela isithengise kakhulu. Siyazi ukuthi iholo lethu elilandelayo liya kuphi.

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