UBella Hadid noSerena Williams Dominate Nike's New Campaign

-Delile

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UNike uthinte osaziwayo abakhulu nabasubathi abadume umhlaba wonke ngezikhangiso zabo kule minyaka edlule, ngakho-ke akumangazi ukuthi umkhankaso wabo wakamuva, i- #NYMADE, uqukethe amagama amakhulu avela kuwo womabili umhlaba wezemfashini nowezemidlalo. Ngesonto eledlule, lo mkhiqizo ukuqinisekisile ngokusemthethweni ukuthi bobabili uBella Hadid, imodeli du jour, noSerena Williams, umphathi wethu oyintandokazi wethenisi, bazoba phakathi kwabantu abadumile.

Ngakho umayelana nani ngempela lo mkhankaso? UNike uyachaza: "Ngaphambi kokuthi ungene esigabeni esikhulu kunazo zonke emhlabeni, qiniseka ukuthi uphakamisela phezulu umdlalo wakho ngokwanele ukuze uwufinyelele. Ngoba leli yidolobha elingaguqula ama-greats abe yizithonjana futhi lenze umzuzu wakho omuhle uhlale phakade. Uma uzibonakalisa ulapha, wenziwe iNew York. " Akuyona yonke imininingwane mayelana nezikhangiso esezikhishiwe okwamanje, kepha kuphephile ukusho ukuthi okungenani ngokwengxenye kungumgubho wokuthi i-NYC izakhe kanjani izimpilo zalobu buso obujwayelekile - ingasaphathwa eyokuthi idolobha linekhono elihlukile lokuqinisa amandla futhi impumelelo, okuyinto sonke esingayiqonda (noma ngabe ubiza iNYC ekhaya noma cha).

Asikwazi ukucasulwa ngokwengeziwe ngokufakwa kukaSerena Williams, intandokazi yesikhathi eside yakwaNike, ngoba ungomunye wabadlali be-tennis abahlotshiswe kakhulu kunabo bonke. Ngaphezu kwalokho, wenza umsebenzi omangalisayo wokungalokothi alalele abazondayo futhi abonise ukuthi banephutha ku-reg.

Mayelana noBella, muva nje ushilo enkulumweni yabezindaba ukuthi "ujabule kakhulu ukuba yingxenye yomndeni wakwaNike. Bekuyiphupho lami kusukela ngisemncane. Ngihlonishwa futhi ngithobekile ukuba yingxenye yeNew York Made. umkhankaso. " Ukubambisana kunengqondo, njengoba uBella ekhulume ngokuthi usebenza kanzima kangakanani ukuhlala emuhle futhi enempilo, aze avule nokungazethembi kwakhe futhi avume ukuthi amamodeli we-super-svelte VS anokukhathazeka ngomzimba, futhi. Kepha uma lokhu kudutshulwa kwakhe nebhodi lakhe elisha e-NYC kuyinkomba, akavumeli lokho kungabaza kumvimbe ekubeni yinduna. Kuzwakala njengentombazane eyiqiniso ye-NYC kithi.

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