Le Ntokazi Isemishini Yokwenza Indebe Yokuya Esikhathini Ngisho Nokugeleza Okusinda Kakhulu

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Kusukela esemncane, uGayneté Jones ubenomoya wokuhweba. IBadass eyazalelwa eBermuda (ithi lokho kushesha okuphindwe kahlanu!) "Yayihlala ifuna izindlela zokwenza izimpilo zabantu zibe lula," esho - futhi uyaqhubeka nokwenza lokho nanamuhla.

Njengomsunguli kanye ne-CEO ye-Best, Periodt., u-Jones usemkhankasweni wokwenza ukuya esikhathini kunciphe kancane, izinkomishi ezingcolile neziya esikhathini zithokomele kakhulu. Kodwa akazange aqale ukujikijela izinto zesikhathi esimeme zisuka nje elulwaneni. Kunalokho, waqala wabhala incwadi edayise kakhulu (Ikhodi yenhlanhla), wasungula inkampani yakhe yokuqala, wathuthukisa umkhiqizo wakhe ku-Instagram (lapho enabalandeli abapholile abangu-20.5k), futhi waqala i-podcast, ukusho nje ezimbalwa zemisebenzi yakhe eminingi. Futhi ngenkathi zonke zihlaba umxhwele kakhulu, bekuyi-podcast yakhe - Inkululeko Slay - esebenze njengesisekelo sendalo yakhe yakamuva.

"Bengixoxisana noRanay Orton, umnikazi weGlow by Daye, kwi-podcast yami [owakhe ibhizinisi lonke] kumkhiqizo - amabhonethi ezinwele. Lokho kwavusa okuthile kimi. Ngangicabanga ukuthi kungakuhle ukwenza umkhiqizo oxazulula inkinga yangempela. Ngaleso sikhathi, [noma kunjalo], bengingazi ngempela ukuthi lokho kuzoba njani noma kubukeke kanjani, "kusho uJones. Kepha, njengoba isiphetho besizoba nakho, emasontweni ambalwa kamuva uJones waziswa kumakhi womkhiqizo (okufana ncamashi nokuthi kuzwakala kanjani: umuntu odala imikhiqizo ephathekayo ethengiswayo). "Ngemva kokukhuluma naye, ngaba nalo mlilo ngaphakathi kimi. Ngangifuna ukudala okuthile, nami," uyanezela.

UJones walala ngalobo busuku, futhi lapho evuka ngakusasa ekuseni, umjikelezo wakhe wawusuqalile. Ngenkathi efika enkomishini yakhe yokuya esikhathini, wathola umqondo wakhe womkhiqizo.

Umsebenzisi wesikhathi eside wezinkomishi zokuya esikhathini, uJones wayazi kwakufanele kube nendlela yokuyisa le mikhiqizo ezingeni elilandelayo - wayefuna isebenze kangcono nemizimba yabasesikhathini, ibe ngcono endaweni ezungezile, futhi ibe lula ngokomnotho. Uthi: "Angizange ngigculiseke ngezinkomishi engangizisebenzisa." "Baputshukile futhi bengenawo umthamo owanele [wokugeleza kwami], ngakho-ke bekufanele njalo ngigqoke iphedi nabo. Bese, kuchofoza: Ngidinga ukudala umkhiqizo ongcono wokuya esikhathini oxazulula lezi zinkinga," usho kanje. (Okuhlobene: Yonke Imibuzo Onayo Ngendlela Yokusebenzisa Indebe Yokuya esikhathini)

Ukuba nokugeleza okunzima kuyinkinga kuJones, njengoba kunjalo ngabesifazane abaningi abaMnyama. “Abesifazane abansundu baya esikhathini, ngokwesilinganiso, bavame ukuba nezikhathi ezinzima kakhulu futhi kungenzeka babe ne-uterine fibroids,” kuchaza yena. I-uterine fibroids yizimila ezingenawo umdlavuza ezikhula ngaphakathi kwezicubu zomzimba zesibeletho ezingabangela izikhathi ezinzima, ezibuhlungu. Ucwaningo oluhlolisise abesifazane abangama-274 base-Afrika baseMelika abaphakathi kweminyaka engu-18-60 ubudala luthole ukuthi isilinganiso sabesifazane abanesifo sokopha esindayo siphezulu kunesilinganiso esivelele cishe samaphesenti ayishumi ezweni lonke. Ucwaningo luthole ukuthi abesifazane abangamaphesenti angama-38 babika ukuthi baya kudokotela ngenxa yokopha okunzima ukuya esikhathini, amaphesenti angama-30 ayene-fibroids, kwathi amaphesenti angama-32 asho ukungasebenzi noma isikole ngenxa yesikhathi sawo. Ngenkathi ama-fibroids ejwayelekile - athinta amaphesenti angama-40 kuya kwangama-80 wabesifazane abaneminyaka yobudala yokuzala, ngokusho kweCleveland Clinic - athinta ngokungafani abesifazane base-Afrika baseMelika. Eqinisweni, ucwaningo lukhombisa ukuthi abesifazane abaMnyama basengozini ephindwe kabili noma kathathu yokuhlushwa yi-fibroids kunabalingani babo abamhlophe. (Okuhlobene: Kungani Kunzima Kangaka Kwabesifazane Abamnyama Ukutholakala Ne-Endometriosis?)

Impela, akakwazanga ukumisa ukugeleza kwenkathi enzima ehlupha abantu abanjengaye, kodwa yena kungenzeka dala umkhiqizo ozobasiza ukuthi baphathe kangcono imijikelezo yabo ukuze bangahlali eceleni kwempilo inyanga ngayinye. "Ngifuna ukunikeza i-Best, i-Periodt. abasebenzisi izinzuzo eziningi ngezinkomishi zethu kuna [ngezi]nkomishi engizame ngazo esikhathini esidlule. Ngifuna futhi ukuthi ilungise izinkinga enganginazo ngezinkomishi zokuya esikhathini, okuhlanganisa nokwenza osayizi bezinkomishi ezinkulu."

Ngombono okhulayo emoyeni wakhe, uJones waqala ukusebenza wakha lo mbono - kuphela ubhadane lomhlaba wonke lokumisa yonke into. Yize ayefuna ukuhamba ngokushesha, ubhadane, kuyaqondakala, lwabanga ukubambezeleka. Umgomo wakhe wasekuqaleni kwakuwukudala umkhiqizo ngoMashi 2020. Iqiniso yini? "Siqede ngasekupheleni kuka-Okthoba, ekuqaleni kukaNovemba."

Ekugcineni, nokho, ubhadane lwaluyisisekelo sesiliva: Ukubambezeleka kwanika uJones isikhathi esithe xaxa sokwenza inkomishi yokuya esikhathini ehambelana ncamashi nombono wakhe. UJones uchithe izinyanga ecwaninga, edweba, futhi evivinya izinhlobo ezahlukahlukene waze yena (kanye nonjiniyela wakhe wamakhomishi wokuya esikhathini) wafika kubathengi bemikhiqizo ababiza "ngokuguqula impilo."

"Ukucabanga okuningi nokuklama kwaqala ukudala lokhu," kuchaza yena. Uma kuqhathaniswa nabanye abambalwa emakethe, izinkomishi zikaJones zifaka isisekelo esiyingqayizivele, esikwazi ukubamba kanye nesiqu esenza ukufakwa nokususwa kungabi nangqondo (ngisho kwabasanda kuzalwa). Futhi zenziwe nge-silicone yezinga eliphezulu lezokwelapha - "enikeza amakhasimende ethu umuzwa oshelelayo nophephile," esho - futhi ngaphandle kwe-latex, odayi, namapulasitiki. "Izinkomishi zethu zenziwe e-USA, azinabuthi, i-vegan, zingasetshenziswa kabusha, zonga imali, zibhaliswe yi-FDA, futhi zigunyazwe yi-ob-gyn," kusho uJones. Futhi ubambelele enjongweni yakhe yokwenza izinkomishi zokuya esikhathini zilungele ukugeleza okusindayo. "Usayizi wethu wokuqala ubamba u-29 ml kanti usayizi wethu wesibili ubamba u-40 ml," usho kanje. "Isilinganiso senkomishi emibili yezinye izinkampani isukela ku-25-30 ml."

Omunye umehluko omncane ohamba ibanga elide? Okuhamba phambili, i-Periodt. izinkomishi ziza nekesi elithwala i-silicone — "okulula kakhulu futhi eliphikisayo ukuze ube nalo endlini yakho yokugezela," kusho uJones. Ngenkathi ezinye izinkomishi eziningi ziza nesikhwama sokudonsa ukuze "uvikele" umkhiqizo, iBest, Periodt. ikesi le-silicone kulula ukulihlanza, lixosha kangcono i-lint, futhi liqinisekisa ukuthi inkomishi ihlala ihlanzekile futhi ivikelekile uma, ake sithi, igxumagxuma esikhwameni sakho ezinsukwini ezingaphambi kokufika kuka-Flo.

NgoJanuwari 11, 2021 - okuncane nje ngaphansi konyaka ngemuva kokuqala kukaJones - Best, Periodt. yethuliwe. Phakathi nenyanga yokuqala, lo mkhiqizo waqinisa indawo emashalofini ezitolo eziyi-15 zokuthengisa eBermuda futhi wathengisa izinkomishi zokuya esikhathini eziyinkulungwane. (Futhi uma uchitha isikhathi ubuka I-Shark Tank, uyazi ukuthi lezi zinombolo zanele ukwenza umhlathi kaDaymond John wehle.)

"Amaphesenti angu-5 kuphela abaya esikhathini abasebenzisa inkomishi ukuya esikhathini. Ngifuna ukuqinisekisa ukuthi iwumkhiqizo ofunwa kakhulu," kusho uJones. Futhi uqale kahle kakhulu - abasebenzisi bashiye inani lokubuyekezwa okujabulisayo mayelana nokuthambile nokushelela komkhiqizo, abaningi bathembisa ukuthi manje sebesebenzise I-Periodt Engcono Kakhulu. inkomishi, "ababuyele emuva."

Ngaphezu kokufeza iphupho likaJones lokwenza izimpilo zabantu zibe lula ngenkomishi ephakeme yokuya esikhathini, iBest, Periodt. futhi izinikele ekufundiseni amakhasimende, kanye nokuqwashisa nokuphula izinhlamba esinazo ngezikhathi ezithile kanye nemikhiqizo. Umkhiqizo awugcini ngokunikeza incwajana ebanzi yokuthi ungazisebenzisa kanjani kahle izinkomishi, kepha uJones ucabanga nezindlela zokufundisa amakhasimende kabanzi ngemizimba yawo nemijikelezo yawo ukuze ekugcineni abe nesikhathi esimnandi ( * siphefe * *) sesikhathi.

Kulelo nothi, ukufakwa ngokugcwele kuyinto ehamba phambili, futhi. “Siqinisekisa ukuthi umkhiqizo wethu awuthathi hlangothi ngokobulili njengoba sibona ukuthi akuwona wonke umuntu opha igazi oziveza njengowesifazane,” usho kanje. "Asisebenzisi [amagama] 'abesifazane' noma 'amantombazane,' sithi 'abahlanza igazi, abasesikhathini, noma abantu.'"

Ukubuyisela emuva futhi kuyingxenye enkulu yalo msebenzi omkhulu. "Sibuyisela idola elilodwa kukho konke ukuthengwa kwenkomishi. Idola elilodwa liya enhlanganweni esiza ukuqeda ukushushumbiswa kwezingane," usho kanje. Amakhasimende athenge inkomishi unyaka wonke azovota enhlanganweni eyodwa - kwabahlanu uJones 'ayicwaninge kakhulu futhi wayihlola uqobo - ezothola umnikelo waminyaka yonke. Okuhle kakhulu, Periodt. abathengi futhi banenketho yokunikela ngenkomishi esikhungweni sezinsiza esiza ukunciphisa ubumpofu besikhathi lapho bethenga kuwebhusayithi yomkhiqizo. Inkampani ifuna ukwenza ingxenye yayo ukuqinisekisa lokho konke abantu banakekelwa okufanele uma kuziwa esikhathini. (Okuhlobene: Kungani Udinga Ukunakekelwa Ngobumpofu Benkathi Nesigcwagcwa)

Yize kungesona isiqalo sikaJones (intombi inolwazi oluningi lokuhweba), ingeyeBest, Periodt. - futhi ikhula ngesivinini esisheshayo, yenza uphawu lwayo emakethe yokuya esikhathini.

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