I-H & M Isanda Kubizwa Ngokukhulu Ukwenza I-Jeans 'Encane Okungenangqondo

-Delile

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Wonke umuntu wesifazane uyazi ukuthi ukuthenga i-jeans kungaba yinto ebuhlungu, kungakhathaliseki ukuthi usayizi wakho ungakanani. Kuliqiniso lokuphila kwesinye isikhathi ukuthi likulinganise yazi oyikho ngempela akuhumusheli kusayizi kwelebula. Nokho, kule mpelasonto edlule, omunye wesifazane ubengenayo.

Ngenkathi uthenga amajini e-H&M, u-Ruth Clemens, i-Ph.D yaseBrithani. umfundi, wayejabule ukuthola i-jeans engu-16 yase-U.K. "Ngivamise ukuba ngusayizi 14 ezinqeni zami (kwesinye isikhathi uma ngithenga ibhulukwe ngingu-16) ngakho bengicabanga ukuthi ngizozama ukulisebenzisa. Akuhambanga kahle," ubhale kanje eposini ekhasini le-H & M kuFacebook osekuvele ukuthi sekukhona.

"Angikhuluphele (hhayi lokho kufanele kube nendaba) futhi nakuba ngingu-5 foot 11 umzimba wami uhlakaniphile ngendlela evamile. Sekunzima ngokwanele kimi ukuthola izingubo ezilingana kahle ngenxa yobude bami, kungani wenza amajini amancane ngokungekho ngokoqobo? Ingabe ngikhuluphele kakhulu ongakushiya nsuku zonke? Ingabe kufanele ngivele ngamukele ukuthi imfashini yemigwaqo ephakeme efinyelelekayo nethengekayo nesemfashinini akuyona eyabantu abafana nami?" eqhubeka.

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I-H&M isiphendulile kusukela lapho, ibonga uClemens "ngempendulo" yakhe futhi exolisa ngolwazi lwakhe. "Sihlala sifuna ukuthi amakhasimende ethu abe nesikhathi esimnandi lapho ethenga ezitolo futhi ashiye ukuzethemba kubo. Kwa-H & M senza izingubo kuzo zonke izitolo zethu emhlabeni jikelele, ngakho-ke ukusayizi kungahluka ngokuya ngesitayela, ukusika nendwangu. Siyayazisa yonke impendulo futhi sizothatha amaphuzu wena namanye amakhasimende eniwaphakamisile," kufunda ukuphawula.

Yize kunemizamo yokulawula umonakalo, okuthunyelwe kukaClemens sekuvele kunemibono engaphezulu kwe-8,000, iningi labo kusuka kwabesifazane abanokukhathazeka okufanayo ngobukhulu besitolo. Naphezu kwenhlekelele ye-PR yomkhiqizo, okuthunyelwe kubonakala kube nomthelela omuhle jikelele - amathani abesifazane abonge u-Clemens ngokwabelana ngendaba yakhe nokusiza ukuqwashisa.

Ngiyakuhalalisela, ntombazane, ekugcineni ubeke unyawo lwakho phansi futhi usakaze ubuhle bomzimba.

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