Le Khampani Yamakhandlela Isebenzisa Ubuchwepheshe be-AR Ukwenza Ukuzinakekela Kusebenzelane Kakhulu

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UShavaun Christian uyazi kahle ukugaya iwashi lokuhlala eNew York City - nokusebenza njengosomabhizinisi besikhathi esigcwele. Eminyakeni emithathu eyedlule, ubuciko bokukhangisa babusebenzisa ibhizinisi lakhe elichumayo, belungiselela izinkampani ezincane kanye nama-solopreneurs, lapho izimpawu ezijwayelekile zokutubeka ziqala ukungena.

Njengokulindelekile, uChristian waphendukela ekuzinakekeleni - ukuzijwayeza ukuzikhulumela okuhle, ukuphindaphinda iziqinisekiso, nokukhanyisa amakhandlela awathandayo - ukuze alungise kabusha, azizwe egxilile, futhi alinganisele isiphithiphithi somsebenzi wakhe wobungcweti. Ngenkathi lawo makhandlela agcwalisa igumbi ngephunga elimnandi, awazange eze nezinye izinzuzo zomkhuba wakhe wokuzinakekela. Futhi, ukupakisha bekuhlala kuzizwa kungenabuntu ngandlela thile, uyachaza. "Ngabe sengenza lokhu kuxhumana kokuthi," Bekungenzekani uma ngivele ngenze ukucwila kwamakhandlela okucwilisa kakhudlwana? '”Kusho uChristian.

Ngemva kwesikhathi esingangonyaka nesigamu sokuhlola izintambo namawaksi endlini yakhe e-Brooklyn, uChristian wethula i-Spoken Flames, inkampani yamakhandlela eyenziwe ngezandla ehlose ukudala umuzwa osondelene, onezinzwa eziningi ngokuhlanganisa amakhandlela ekhwalithi ephezulu nobuchwepheshe obuhehayo. Ngokukhanyisa elilodwa lamakhandlela akhe ayisithupha, uzokuzwa ukuqhaqhazela okuthobekile kwentambo yokhuni, ubone ukucwazimula okusagolide kwe-wax kakhukhunathi, bese uhogela iphunga elicebile. Futhi, imbiza ngayinye yamakhandlela igxivizwa ngomyalezo owakhayo, onjenge- “Fearless” noma “I can. Ngizo. Ngikwenzile. "Futhi ukwenza ulwazi lokuzinakekela lubonakale ngokuphelele, uChristian usebenzise imvelaphi yakhe ekwakhiweni kokukhangisa ngedijithali ukuthuthukisa izihlungi ze-Instagram ezisebenzisa iqiniso elingathandwa kwabaningi ukuletha umyalezo ngamunye wekhandlela lakhe ekuphileni.

"Ngempela kufana nokuzivocavoca okubangelwa yileli khandlela," kuchaza uChristian. “Uyibandakanya ngempela indlela ozizwa ngayo, okubonayo, lokho okuhogelayo, bese usebenzisa lokho ukukusiza ukuthi uhlole [indlela ozizwa ngayo] ngaleso sikhathi. Ngicabanga ukuthi amakhandlela abeyindlela ekahle yokwakha umzuzu wokuzicabangela, wokuzicabangela wona uqobo.” (Kuhlobene: Amakhandlela Ayi-10 Anephunga Elihle Kakhulu Okudala Isikhala Esizothile)

Ukuze uzame ngokwakho, yiya ekhasini lesihlungi se-Spoken Flames' Instagram bese usebenzisa ikhamera yefoni yakho ukuskena isivalo sekhandlela elilodwa. Ngemizuzwana, umlayezo wamakhandlela uzocishe uqhamuke esikhaleni sakho, ama-emoji azobukeka sengathi entanta emoyeni, futhi isiqinisekiso esizwakalayo esizwakalayo sizodlala ukukubeka esikhaleni esifanele sokwenza kwakho ukuzinakekela.

"Lo mzuzu nje wokwenza isiqiniseko ngokusebenzisa ukungathandwa kwabathelisi esikubona ucishe ukuwufake ebuchosheni bakho," kusho uChristian. "Noma ikhandlela lisembatsheni futhi lingasebenzi, usenawo lowo myalezo, unaleyo nkumbulo, unawo lowo muzwa, konke kudalwe yikhandlela leSpoken Flames."

Ikhandlela eligxile ku-Spoken Flames - elinephunga lenhlanganisela ezolisayo ye-sandalwood, u-eucalyptus, ne-vanilla - livunyelaniswa nokusebenza kwamagama akhulunywa ngemizuzwana engama-60 ukukhuthaza nokukungenisa emgodini. Eminye imikhiqizo ye-Spoken Flames, kufaka phakathi ikhandlela elithengisa kakhulu le-Light It into Existence, ihlanganiswe neziqiniseko zemizuzwana engu-15 ebhalwe nguChristian uqobo futhi ikhulunywa ngabaculi abahlukahlukene be-voiceover. Njengoba leli bhizinisi likhula, uChristian uthi ufisa ukusebenzisana nezimbongi zamagama akhulunywayo ukuze bakhe imiculo yomsindo ewuhlobo olulodwa, ubude bemizuzu ehambisana nekhandlela ngalinye. (ICYMI, nayi impinda yenkondlo yokuvulwa komhlaba ka-Amanda Gorman.)

Njengoba sihlangene, umKristu uthemba ukuthi lezi zici zizoshintsha injongo yekhandlela ekhaya lakho. Esikhundleni sokuyibona njengokuvuselelwa komoya kuphela, ikhandlela lingakwenza futhi kube into ezolisa, ezwakalayo, futhi ekhuthazayo. "Akuwona nje umkhiqizo onuka kamnandi - yize bengilokhu ngiqaphile futhi ngizimisele ngephunga engilikhethile," uyachaza. "Into ngempela ekhaya lakho ekukhumbuza ukuthi ulungile futhi isekela wena nezinzwa zakho." (Okuhlobene: Uliklama Kanjani Ikhaya Lakho Ukuze Uthuthukise Imizwa Yakho Nengcindezi Yengqondo)

Ngokwenza lesi sipiliyoni samakhandlela esisondele, uChristian nenkampani yakhe benza "isikhathi sami" sibe nenjongo futhi sicabangele wonke umuntu. “Sonke siphila impilo eyodwa kuphela, ngakho ukuzizwa ungcono kakhulu emzimbeni wakho kubaluleke kakhulu,” kusho yena.

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