I-CEO ye-Whole Foods Icabanga Inyama Esekelwe Ezitshalweni Ayikulungele Ngempela Lokho

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Izindlela zenyama ezakhiwe ngezitshalo ezenziwe yizinkampani ezinjenge-Impossible Foods neBeyond Meat bezilokhu zithatha umhlaba wokudla ngesiphepho.

I-Beyond Meat, ikakhulukazi, isheshe yaba yintandokazi yabalandeli. Isiginesha yomkhiqizo esuselwe esitshaleni "esopha" i-veggie burger isiyatholakala kumaketanga amaningi wokudla athandwayo, kufaka phakathi i-TGI Fridays, Carl's Jr., ne-A & W. Ngenyanga ezayo, iSwayway izoqala ukuthengisa iBeyond Meat sub, kanti neKFC izama "inkukhu ethosiwe" etshalwe ezitshalweni, okuthe ngokusobala yadayisa amahora amahlanu nje vo ku-test yayo yokuqala. Izitolo zokudla, njenge-Target, Kroger, kanye ne-Whole Foods, zonke seziqalile ukuhlinzeka ngemikhiqizo yenyama esekelwe ezitshalweni ukuze kuhlangatshezwane nesidingo esikhulayo.

Phakathi kwezinzuzo zemvelo zokutshala izitshalo kanye nokunambitheka okumnandi okuqondile kwale mikhiqizo, kunezizathu eziningi zokwenza ushintsho. Kepha umbuzo omkhulu ubelokhu uthi: Ingabe lokhu kudla kukulungele ngempela? Isikhulu esiphezulu se-Whole Foods, uJohn Mackey, singaphikisa ngokuthi abanjalo.

Engxoxweni yakamuva no CNBC, uMackey, ophinde abe yi-vegan, uthe uyenqaba “ukuvumela” imikhiqizo efana ne-Beyond Meat ngoba ayizuzisi ngempela impilo yakho. "Uma ubheka izithako, ngukudla okwenziwe kahle kakhulu," esho. "Angicabangi ukuthi ukudla ukudla okwenziwe kakhulu kunempilo. Ngicabanga ukuthi abantu bayachuma lapho bedla ukudla okuphelele. Mayelana nempilo, ngeke ngikuvume lokho, futhi lokho kungukugxekwa okukhulu engizokwenza emphakathini."

Kuyavela ukuthi uMackey unephuzu. "Noma yiluphi uhlobo lwenyama ehlukile luyoba yilokho-okunye," kusho uGabrielle Mancella, isazi sokudla esisemthethweni esibhalisiwe e-Orlando Health. "Yize singase sicabange ukuthi amafutha agcwele, i-cholesterol, kanye nezilondolozi kwesinye isikhathi ezitholakala enyameni yangempela zizosilimaza, kukhona nezinto ezingezinhle ngaphakathi kwenkundla yezinyama esetshenzisiwe."

Isibonelo, izinketho eziningi ze-burger nezitshalo zamasoseji ziqukethe amanani aphezulu e-sodium ngoba isiza ukugcina ukuthungwa kwawo nokunambitheka, kuchaza uMancella. I-sodium eningi kakhulu, noma kunjalo, ingakhuphula ubungozi bakho kwizifo ezithile zenhliziyo nemithambo yezinso, kanye ne-osteoporosis ngisho nezinhlobo ezithile zomdlavuza. Yingakho Imihlahlandlela Yezokudla yase-United States yango-2015-2020 incoma ukunciphisa ukusetshenziswa kwe-sodium kumamiligremu angama-2,300 ngosuku. "I-One Beyond Meat burger ingase ibe nengxenye enkulu [yesamba sakho sansuku zonke esinconywayo se-sodium]," Kusho uMancella. "Futhi uma unezelwa ngama-condiments ne-bun, ungacishe ukwenze kabili ukudla okune-sodium, okugcina kungaphezu kokuthi ngabe uthole into yangempela."

Kubalulekile futhi ukuqaphela umbala wokufakelwa kwezinye izindlela zenyama ezitshalwe ezitshalweni, ungeza uMancella. La madayi ngokuvamile afakwa ngemithamo emincane ukusiza ukuphindaphinda umbala wenyama kodwa abe nempikiswano enkulu eminyakeni yamuva. Kuyafaneleka ukukhomba, nokho, ukuthi ezinye izinyama ezenziwe ezitshalweni, njenge-Beyond Meat, zinemibala zisebenzisa imikhiqizo yemvelo. "Le burger inambitheka njengokuthi iqhamuke nje ku-grill, futhi ukuthungwa kwayo kufana kakhulu nenyama yenkomo yangempela, kuyamangaza ukuthi inombala omkhulu ngamabhitrudi futhi iwumkhiqizo ongasuseli soy," kuchaza uMancella. Noma kunjalo, izindlela zokucubungula lezi zindlela ezisekelwe esitshalweni zingaba yingozi njengozakwabo bokuqala, usho kanje. (Ubuwazi ukuthi ukunambitheka okungelona kokunye kokudla okungu-14 okuvinjelwe okusatholakala e-U.S.?

Ngakho-ke ingabe ungcono ngokudla into yangempela? UMancella uthi kuncike ekutheni uhlela ukudla inyama engakanani.

“Kubuye [futhi] kuncike ezinhlosweni zakho,” uyanezela. "Uma uzama ukunciphisa inani lamafutha agcwele, i-cholesterol, noma i-sodium ekudleni kwakho, khona-ke imikhiqizo yenyama ehlukile akuyona eyakho. Kepha uma uzama ukunciphisa isisekelo sekhabhoni kusuka emikhiqizweni yezilwane, lokhu kudla kungenzeka kube yilokho kanye okufunayo." (Bheka: Ingabe Inyama Ebomvu * Ngempela * Kukubi Kuwe?)

Iphuzu elibalulekile: Njengezinto eziningi, ukulinganisela kubalulekile lapho udla imikhiqizo engenye yenyama.“Ukudla okungacutshungulwa kancane kuhlale kuhamba phambili, yingakho le mikhiqizo kufanele ibhekwe ngezinga elifanayo nokuqapha njengoba umuntu engenza ngokunye ukudla okupakishiwe okufana nama-cereal, ama-crackers, ama-chips, njll.,” kusho uMancella. "Ngeke ngincome ukuncika kule mikhiqizo."

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