Kungani iLululemon Ibiza Amaphesenti Ayikhulu ku-Resale

-Delile

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Ungakhokha u-$800 ngezikhindi zokugijima? Kuthiwani ngama- $ 250 webhodlela lezemidlalo? Futhi kuthiwani uma lezo zintengo zezinto ongazicosha enxanxatheleni yezitolo yangakini, hhayi eyodidi oluthile, e-sportout? Kuvela ukuthi, abanye abalandeli bakaLululemon bakhokha imali engaka futhi Okuningi kubathengisi ngendlela yamaqembu e-Facebook, i-eBay, namawebhusayithi ezimpahla afana ne-Tradesy, lapho amanani entengo angakhuphuka aze afike kumaphesenti angu-1000 yenani lokudayisa-okuthi, uma ungazange uhlole i-Lululemon muva nje, bekuvele kuwumqansa omncane kuwo wonke umuntu wesifazane. isabelomali ozoqala ngaso. (Ezinye izingubo zokuzivocavoca nemishini yokusebenza ngempela kukhona kuwufanele utshalomali-kuncike kulokho okuthengayo. Bheka okuthi Gcina vs. Splurge: Izingubo Zokujima kanye Negiya.)

Kufakiwe Racked ibika ukuthi amakhulu ezinkulungwane zabantu angaphansi kwalo mphakathi waseLululemon ongaphansi komhlaba othengisa kabusha- "imakethe yesibili" yomthengisi waseCanada. Ngenkathi abalandeli be-inthanethi abazimisele ukukhokha ama-markups asangene ekuthengisweni okuthengisiwe noma okuthengisiwe kungazwakali, kungumsebenzi ongahle uhlangane nawo nemikhiqizo yokunethezeka njengoChanel noma uLouis Vuitton. "I-Lululemon inezinga eliphezulu kakhulu lokuthengisa endaweni yethu futhi leyo datha ibilokhu ifana," kusho isikhulu seTracy DiNunzio etshela isikhulu seTracy DiNunzio. Kufakiwe Racked. "Ngezinye izikhathi sizobona intshisekelo efanayo nemikhiqizo yezimakethe eziphakathi, kodwa lolu hlobo lwesidingo aluzwakali kwezemidlalo."

Ngakho-ke, kungani ngempela uhlobo lwezingubo ezisebenzayo olufana ne-Lululemon lwenza impahla eshisayo kangaka emakethe yokuthengisa kabusha eku-inthanethi, phezulu lapho nabaklami bokunethezeka abakhethekile? Ngemuva kwakho konke, noma ngubani angathenga kwenye yezindawo zokulinda zezitini nodaka zaseLululemon-uhlu lwama-sans nolinde abathengisi. Abanye abalandeli abakhulu balo mkhiqizo bacaphuna izinqubomgomo zenkampani njengezizathu eziyinhloko zokuqhamuka kukaLululemon emakethe yokuthengisa kabusha. I-Lululemon igcina okuthengiswayo kuyindlala ngamabomu, idedela inani elilinganiselwe lezinto futhi ingaphindi isitokwe ngamabomu, ishiya abazinikele ekufuneni izimpahla ezithengisiwe ku-inthanethi—yingakho izintengo ezimakwe ngendlela exakile ezimpahleni nasezisekelini ezivame ukukhala ngaphansi kuka-$150. (Yazi izinkampani ezi-5 ezintsha ze-Athleisure Blending Fitness neMfashini.)

Njengoba ezemidlalo ziba umkhuba odumile ngokuya ngokungenalo uphawu lokwehlisa ijubane, ngeke sithi imodeli yokushoda kuyisu elibi kangako leLululemon-asithengiswa ngokuphelele kulawo mashort ama- $ 800.

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