Kungani i-Amazon Ukuthenga Ukudla Okuphelele Kwenza Ingqondo Yonke

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I-Amazon isendleleni yokubusa umhlaba wezempilo nokuphila kahle. Ngonyaka odlule, isiqhwaga se-e-commerce sethule amakhithi aso okuqala okulethwa kokudla kanye nensizakalo yaso yokulethwa kwegrosa, i-AmazonFresh (etholakala kumalungu aphezulu). Bese bethula isipiliyoni sayo esisha se-high-tech esitolo, i-Amazon Go, lapho ungathatha khona uthathe noma yini oyifunayo esitolo, akudingeki ukuphuma. Futhi ngokusungulwa kwe-Alexa, bafakazele ukuthi amarobhothi angaba abaqeqeshi bezempilo abamangalisayo futhi angenza izimangaliso empilweni yakho yengqondo. Noma kunjalo, akekho obekulindele ukuthathwa kokuthengwa kwayo kwezempilo kwakamuva kuthengwe nge-mega mart ye-Whole Foods ngesamba semali esingu-13.7 billion.

Lesi sinqumo size ngesikhathi esihle se-Whole Foods, njengoba inkampani ibinenkinga yokukhuphula inani layo lesitoko isikhathi esingaphezu konyaka, ngokusho kuka I-New York Times. Lesi simemezelo siza ngemva kwezinyanga ezimbalwa i-Whole Foods imemezele izinhlelo zokwehlisa amanani nokwenza isitolo segilosa "esijwayelekile," ngokwengxenye emzamweni wokujabulisa amakhasimende abezwa ukuthi ukuthenga esitolo segrosa esisezingeni eliphezulu bekungafaneleki "I-Whole Paycheck". "

Kusukela manje, umbuzo omkhulu kunayo yonke emqondweni womuntu yilokhu: Ngabe i-Amazon ihlela ukusebenzisa ubuchwepheshe bayo be-Amazon Go ukuguqula izitolo ze-Whole Foods zibe yinto yobuchwepheshe obuphakeme kakhulu, yokungaholi? Njengamanje, impendulo ibonakala ingucha. "I-Whole Foods Market ibilokhu yanelisa, ijabulisa, futhi inika amakhasimende amandla cishe iminyaka engamashumi amane - enza umsebenzi omangalisayo futhi sifuna ukuthi kuqhubeke," umsunguli kanye ne-CEO ye-Amazon uJeff Bezos etshela IWashington Post. Funda: Ulwazi lwakho ku-Whole Foods cishe ngeke lushintshe kakhulu, okungenani okwamanje.

Ngakho-ke kusho ukuthini lokhu kuthengwa kwedola eliyizigidi eziyizinkulungwane kuwe ekupheleni kosuku? Ukunethezeka. I-Amazon manje isingakwazi ukukhulisa ukukhetha kwayo kwegrosa etholakala ngazo zombili izinsiza zayo ze-AmazonFresh kanye ne-Prime Now (ehlinzeka ngokudiliva kwamahhala amahora amabili ezitolo zasendaweni), ikulondolozele ubunzima bohambo lokuya esitolo ukuze uthole leyo nto eqondene ne-Whole Foods onayo. ngeke uphile ngaphandle. (Futhi ngokusobala, kuzobanikeza ithuba lokuncintisana namanye amasevisi okuthenga online nokulethwa kokudla.)

Uma i-Amazon ingasungula ama-drones okulethwa, ngubani owaziyo ukuthi bacabangani nge-Whole Foods ezansi nomugqa. Kepha kuyacaca ukuthi ukungena emakethe yendabuko yezitolo kwesinye nje isinyathelo esikhulu sokuqhubekisela phambili indawo yaso esikhaleni sezempilo esiguqukayo njalo.

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