Lo Makhemikhali Wezimonyo UseMishini Yokwenza Imboni Yezobuhle Ihluke Kakhulu

-Delile

• Izinketho Zobuhle Eziphezulu zikaDouglas
• Shampoo-Mahhala Sulfate
• Do-It-All Face Amafutha
• Ukwelashwa Kwezinwele Ezimanzi
• Buyekeza kwe-

"Angikaze ngithole imikhiqizo esize isikhumba sami esibucayi ngempela nezinwele ezimajiyane, ezisontekile," kusho u-Erica Douglas, usokhemisi wezimonyo, umsunguli we-mSeed, nobuchopho obusekela @sisterscientist ku-Instagram. "Bengazi kahle ukuthi ngibukeka ngehlukile futhi anginakho okuhlangenwe nakho okufanayo neqembu lontanga lami okungenze ngazenyeza."

Wayezama izinto zobuhle ababezisebenzisa ezinweleni nasesikhunjeni sakhe abone ukuthi azimsebenzeli.

Umehluko owangenza ngehluke kwabanye babangane bami wakwenza kwaba sobala ngempela ukuthi ngangingenazo izixazululo zobuhle ezifanayo ababenazo.

U-Erica Douglas, usokhemisi wezimonyo nomsunguli we-mSeed

Wabe esethola izwe lamakhemikhali ezimonyo, futhi kwamnikeza amandla okudala izixazululo zakhe. "Lokhu bekuyisikhathi sokuvuselelwa kokugubha izinwele zemvelo nokwamukela ubuqiniso bakho - futhi bekumangalisa ukuthi ube phambili futhi uxube konke lokho," kuchaza yena. Kepha bekungelula: UDouglas wasebenza iminyaka ekucwaningeni nasekuthuthukiseni umkhiqizo wobuhle, ngemuva kwalokho wamtholela iMBA, ukuze akwazi ukuqala iMSeed, inkampani ekhiqizayo esiza ama-brand akha futhi athengise imikhiqizo yobuhle.

Ngemuva kweminyaka kungukuphela kowesifazane oMnyama osebenza nabesilisa abaningi abamhlophe, uDouglas ukwenza kube yinto ephambili ukuqasha amakhemikhali abesifazane. “Umkhakha we-cosmetic chemistry ugcwele amadoda, kodwa amaphesenti angu-70 emikhiqizo esiyenzayo ngeyabesifazane,” usho kanje. "Ilebhu yethu ingamaphesenti angama-85 abesifazane."

U-Douglas nethimba lakhe bagxile ekudaleni izinwele nemikhiqizo yesikhumba kwesinye sezigaba ezishisayo: ubuhle obuhlanzekile. Izincazelo ze ihlanzekile ziyahlukahluka kuye ngomkhiqizo, kepha uDouglas ubeka ithemba lakhe kuzithako eziphephile nezisebenzayo. "Ngisebenzisa izithako zemvelo eziningi ngangokunokwenzeka kuze kungabikho enye indlela yemvelo esele," esho. "Noma yini enye esiyisebenzisayo inomlando ngokuphepha."

Ubuye agcizelele ukubaluleka kokwenza imikhiqizo yezithameli ezahlukahlukene. “Ngitshela amakhasimende ami ukuthi kufanele ubone umhlaba ngeso labanye abantu,” usho kanje. "Imikhiqizo ephumelelayo iyaqonda ukuthi abathengi bayo abuveli nje kuphela kubuntu obubodwa noma kusethi yokuhlangenwe nakho."

UDouglas ubuye asebenzise ipulatifomu yakhe ye-Instagram ukufinyelela nezithameli eziningi. "Ngifuna ukuveza abesifazane abasebasha kanye nabancane emkhakheni wesayensi ngobuhle, ukuze babone izindlela ezibambekayo isayensi edlala ngazo empilweni yabo yansuku zonke - ibazungezile, akukhona nje ukuba udokotela noma udokotela wamazinyo," uthi.

Ufuna ukwephula umbono wokuthi usosayensi kumele abukeke kanjani, axhumane nabathengi, futhi abafundise ukuthi bangakhetha kanjani benolwazi ngemikhiqizo abayisebenzisayo. "Ngiyabasiza ukuthi babheke izithako nemikhiqizo efanele." Isiqubulo sakhe? "Ngihlukanisa iqiniso ne-crap."

Lapha, eminye yemikhiqizo ethola isitembu sakhe sochwepheshe sokugunyazwa.

Izinketho Zobuhle Eziphezulu zikaDouglas

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Shape Magazine, Septhemba 2020

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