Le ndawo Yemakethe Ye-inthanethi Yenza Ukuthengwa Kwezimpahla Ezisimeme Kubelula

-Delile

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Ukuzingela ukudla okulungele imvelo, ukudla okunesibopho emphakathini kanye nemikhiqizo yokunakekelwa komuntu uqobo kudinga inani le-Veronica Mars leleveli yokubulala.

Ukuthola ukukhetha okuqhubekayo kakhulu, kufanele ufunde amawebhusayithi wemikhiqizo bese, ngokususelwa kulwazi oluvame ukukhawulwa futhi olungaqondakali olutholakalayo, zama ukuqonda ukuthi iyiphi enendawo encane kunazo zonke futhi eyenza okuhle kakhulu emphakathini. Ukusuka lapho, ungase ufune ukumba ujule nakakhulu ukuze uthole izitifiketi nobufakazi bokuthi izinkampani empeleni zilandela izimangalo zazo hhayi ukuwashwa luhlaza. Futhi, kwezinye izimo, lonke lolu cwaningo lusengakushiya ungenalutho. Okwenezela inkinga ukuthi yimikhiqizo emincane, ezimele leyo yenza hit izindinganiso zakho ze-eco nezokuziphatha zivame ukuba nzima ukuthola indawo ezitolo ezinkulu nezitolo ezinkulu.

Kodwa ubuhlakani bebhizinisi uKatie Tyson, uScott Morris, uThomas Ellis, noSteven Annese babazi ukuthi akufanele kube nzima lokhu, kubathengi nezinkampani. Ngakho-ke ngoJanuwari 2021, iqembu lethule esidlangalaleni iHive, indawo yemakethe eku-inthanethi yokudla okusimeme kanye nemikhiqizo yokunakekelwa komuntu eyenza ukuthenga ngendlela elula kube lula. "Sethula ulwazi oluningi abantu abalufuna phambili, benza okuningi okudingayo ngemikhiqizo yabantu, bese benza kube lula ukuluqonda," kusho uTyson. (Ukuthenga izingubo ezisebenzayo, noma kunjalo, kuzodinga ulwazi oluthile.)

Ibhotela le-alimondi, ujamu, okusanhlamvu, amasoso ashisayo, nokunye okuningi okuthengiswe kusayithi konke kwahlulelwe ngokususelwa ku-″ Hive Five, "isethi yenqubo yobungani bemvelo, isibopho senhlalo, kanye nekhwalithi eyenziwe yinkampani ngaphakathi kokuzinza Ukuze imikhiqizo yomkhiqizo ithengiswe esidlekeni, idinga ukuhlangabezana okungenani namazinga amabili kwayisihlanu - yize cishe amaphesenti angama-90 ahlangabezana okungenani amathathu awo kanti amanye (abizwa ngeHive Goldies) ahlangabezana nayo yonke emihlanu, kusho uTyson "Inhloso yethu ukufika endaweni lapho wonke ama-brand ayisihlanu kwabahlanu, kodwa lokho akunakwenzeka ngempela namuhla," uyachaza. "Sifuna ukuklomelisa inqubekela phambili uma kuqhathaniswa nokuphelela, ngakho-ke sisebenza njalo brand ngaphakathi kwesimiso sethu semvelo sesidleke ukuze 'sibe ngcono,' njengoba sikubiza kanjalo. Sikubona njengethuba elikhulu ukusebenzisana nalezo zinkampani ezingahlangabezani nakho konke futhi sizisize zifike lapho. "

Le Push yokuthola "okungcono" ibanga kulo lonke uchungechunge lokuphakelwa. Izithako ezisetshenziselwa ukudala isidlo, into yokudla, noma insipho yomzimba, ngokwesibonelo, kufanele zilandeleke, zisimame, zivuseleleke kabusha, noma zilinywe ngokomzimba, kuqinisekiswe iFair Trade noma iDirect Trade, noma konke lokhu okungenhla, kusho uTyson. Imikhiqizo kufanele ibe nezinyathelo zekhabhoni ephansi, ezingafinyelelwa ngokusebenzisa amandla avuselelekayo, ukubamba iqhaza ezinhlelweni zokususa ikhabhoni, noma izithako ezikhulayo nokudala umkhiqizo wokugcina e-U.S., uyanezela. Futhi izinkampani uqobo kufanele zizibophezele ekusekeleni imbangela, kungaba ngokunikela ngamaphesenti enzuzo noma ngokuvolontiya kwabasebenzi bazo. "Imikhiqizo yethu eminingi iya phezulu nangaphezulu - ayikhona nje ukwenza imali, kodwa ukwenza okuhle emhlabeni," kuchaza uTyson. "Sifuna ukuklomelisa imikhiqizo eyenzayo [lokhu okuhle emphakathini] futhi sabelane ngalolo lwazi namakhasimende ethu." (Okuhlobene: Le-Under-the-Radar Workout Brand Rivals Nike - futhi Ine-Philanthropic and Eco-Friendly Roots)

Okunye okufanele ube nakho emikhiqizweni egunyazwe i-Hive: ukugaywa kabusha kwe-curbside. Njengoba amafilimu epulasitiki, izikhwama ze-chip, kanye namaphampu ensipho kungeke kuhlale kufakwa emgqonyeni oluhlaza njengamabhodlela amanzi, adinga ukwenziwa ngezinto zepulasitiki ezingahlanganiswa nohlelo lokuphinda lusebenze kabusha lweHive's TerraCycle, kusho uTyson.Lapho umthengi e-oda umkhiqizo ohambelana ne-TerraCycle, uHive uzobathumela imvilophu ekhokhelwa ngaphambili ye-USPS - ngemali engu- $ 2- ukuhambisa imfucuza ku-TerraCycle, inkampani ezoyiguqula ibe ngamabhentshi epaki, izinto zokwenziwa kwenkundla yokudlala namathayili waphansi. “Lolo hlelo lusenza sifinyelele cishe amaphesenti angu-100 ekusetshenzisweni kabusha kuyo yonke imikhiqizo yethu,” usho kanje. (Khuluma nge $ 2 esetshenziswe kahle.)

I-gurus yesihlanu, futhi mhlawumbe ebaluleke kunazo zonke, ethi, izikhungo zokudla nezokunakekelwa kwesikhumba, ejwayelekile ukuthi imikhiqizo kufanele "ifanelwe yi-rave," kusho uTyson. Ngaphambi kokuba umkhiqizo ufike ngaphambili kwesitolo, amalungu amaningi ethimba le-Hive azozama wona ukuze abathengi bazi ukuthi kusemthethweni. “Inhloso ikabili: Sifuna abantu bazithande izinto abazitholayo, kodwa futhi sifuna ukugwema ukuthi zigcine sezigcwele indawo yokulahla imfucuza ngoba abantu abagculisekile ngazo,” uyanezela. "Kuyinto yokususa imfucuza njengoba kuyisiqinisekiso sekhwalithi." Imikhiqizo embalwa abathengi beHive njengamanje abakhathazekile ngayo, ngokusho kukaTyson, iTony's Chocoloney, iPan's Mushroom Jerky, neChagrin Valley Soap & Salve. Futhi noma ngubani angabamba lokhu okutholayo okunobungane ngokumane "ngokufaka enqoleni" kusayithi likaHive - akudingeki ubulungu. Uma usufake i-oda kusayithi, uHive uzokuthumela izinto zakho ezinhle ungazisebenzisi ngepulasitiki, ngaphandle kokuphinda usebenzise kabusha futhi ususe konke ukukhishwa kwekhabhoni, wabelana ngoTyson. Ngaphezu kwalokho, (i-PSA: I-Pan ingenye nje yamajerkies amaningi e-vegan amnandi emakethe.)

Futhi umthelela we-Hive udlulela ngale kokudala ukufinyelela okungenangcindezi ekudleni okuzinzile nokuthenga ubuhle. Ngokunikeza imikhiqizo engakashayi amamaki aphezulu kuzo zonke izigaba ezinhlanu izinsiza zokuthuthukisa imikhuba yabo - nokukhuthaza labo abafake izicelo futhi abangalenzanga ithuba lokuthi baqhubeke nokuzama - uHive usiza ukuletha ukusimama phambili kwengxoxo futhi amashalofu ezitolo ezinkulu. "Kusobala ukuthi sifuna ukuba yindawo yokuthenga okusimeme, kodwa sifuna ukuthonya abanye abantu, ezinye izinkampani, abanye abathengisi ukuthi benze okuningi kwalokhu - ukubeka eminye yale mikhuba," kusho uTyson. “Singamakholwa amakhulu ukuthi ukukhuphuka kwamagagasi kukhuphula yonke imikhumbi kule ndawo.

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