Abantu Babelana Ngezithombe Zamehlo Abo ku-Instagram Ngesizathu Esinamandla Kakhulu
-Delile
Ngenkathi iningi lethu lingachithi sikhathi linakekela isikhumba sethu, amazinyo, nezinwele, iso lethu livame ukuphuthelwa uthando (ukusebenzisa i-mascara akubali). Kungakho ukuhlonipha inyanga yeNational Eye Exam, i-Allergan's See America yethula umkhankaso omusha wokulwa nobumpumputhe obungavinjelwa kanye nokukhubazeka kokubona e-United States.
Ukusiza ekusabalaliseni igama, inkampani eyenza imithi ihlanganyele nomzwilili we-TV uMilo Ventimiglia, umdlali webhola okhokhelwayo uVictor Cruz, nomlingisi u-Alexandra Daddario ukukhuthaza abasebenzisi bezokuxhumana ukuthi babelane ngezithombe zamehlo abo besebenzisa i-hashtag #EyePic. Ngaso sonke isikhathi uma kusetshenziswa i-hashtag, i-See America izonikela nge-$10 ku-American Foundation for the Blind. (Kuhlobene: Amaphutha Okunakekelwa Kwamehlo Ubungazi Ukuthi Uyawenza)
Ngaphezu kwalokho, i-celeb ngayinye inamavidiyo wayo aqala ukwabelana ngamaqiniso angaziwa kakhulu ngempilo yamehlo, enethemba lokudala ukuqwashisa okwengeziwe. Ngokubambisana, bayaqaphela ukuthi abantu baseMelika abayizigidi ezingama-80 njengamanje banesimo esingahle sibenze bangaboni. Kulabo bantu, abesifazane, ikakhulukazi, basengozini enkulu yezifo ezinkulu zamehlo. Baphinde bangeze ukuthi umuntu waseMelika uzolahlekelwa ukusetshenziswa okuphelele noma okuyingxenye njalo ngemizuzu emine, futhi ngokumangazayo, uma kungekho okuguqukayo, ubumpumputhe obungavinjelwa bungaphindeka kabili esizukulwaneni. (Okuhlobene: Ingabe Unayo i-Digital Eye Strain noma i-Computer Vision Syndrome?)
"I-American Foundation for the Blind izimisele ukudala umhlaba ongenamkhawulo ezigidini zabantu baseMelika abangaboni noma abangaboni kahle, njengami; futhi kuyasithokozisa ukuthi u-Allergan usekela umsebenzi wethu," kusho uKirk Adams, oyi-CEO ye-American I-Foundation for the Blind isho esitatimendeni.
Ukuze uzibandakanye nomkhankaso, landela lezi zinyathelo ezintathu ezilula: Okokuqala, thumela isithombe samehlo akho. Ngemuva kwalokho, yifake nge-hashtag #EyePic. Futhi ekugcineni, maka abangane ababili ukuthi benze okufanayo.Kuze kube manje, cishe abantu abayi-11,000 basebenzise i-hashtag ku-Instagram.
Vakashela i-See America ukuze ubuke amavidiyo amaningi futhi ufunde okwengeziwe nge-#EyePic.