Le Blogger Yobukhulu Obukhudlwana Ikhuthaza AbakwaFeshini Bezemfashini ku- #MakeMySize

-Delile

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Wake wathandana ne-raddest romper kuphela ukuze uthole ukuthi isitolo asinawo usayizi wakho? Futhi-ke, ngokuhamba kwesikhathi, lapho uzama ukuyithenga ku-inthanethi, usaqhubeka uqhamuka ulambatha?

Kwabesifazane abanosayizi omkhulu, lolu hlobo lokuthenga okukhungathekisayo luyinto evamile. Ngaphandle kokuqina kokunyakaza komzimba kanye ne-chorus yokuvuvukala yama #effyourbeautystandards, zimbalwa izinhlobo zezimpahla zokugqoka ezenza osayizi abahlanganisiwe (noma ngabe owesifazane ojwayelekile waseMelika egqoka phakathi kosayizi 16 no 18, ngokusho kocwaningo lwango-2016). (Okuhlobene: Lapho Ukunyakaza Kwe-Body-Positivity Kumi Futhi Lapho Kudingeka Kuhambe Khona)

Ngemva kweminyaka yokubhekana nokubandlululwa ngosayizi, owesifazane oyedwa usenokwanele. Ngenyanga edlule, iblogger yemfashini enobukhulu obukhulu uKatie Sturino ubambe iqhaza ezinkundleni zokuxhumana, enikeza izwi ezigidini zabesifazane ababhekene nenkinga efanayo. USturino, usomabhizinisi ngemuva kwe-The 12ish Style, ibhulogi ebungaza umbono wokuthi isitayela se-chic asinawo umkhawulo kasayizi, uye ku-Insta ukuze aveze ukukhungatheka kwakhe ngokuthenga osayizi abangeziwe. (Ungamkhumbula njengomunye wabesifazane be-badass abasisizile ukwethula i- # LoveMyShape.)

"Ngifinyelele umkhawulo wami nabaklami abangabheki uhlobo lomzimba wami!" ufake amazwibela we-selfie lapho egqoke khona uhhafu wejini ye-XL Frame engalingani. "Sicela uthumele izithombe zakho wedwa zokukhungatheka ezikufanele nezitayela ofisa ukuzithola."

Ukubizelwa kwakhe esenzweni wethule umkhankaso we #MakeMySize. Ngayo, uSturino uthemba ukuletha ulwazi nokushintsha embonini yezemfashini ngokunxusa abaklami ukuthi benze izinketho zosayizi ezibandakanya kakhulu. Akakugodli ukugxeka kwakhe, usebenzisa imithombo yezokuxhumana njengendawo yokulwa nezinkampani ezinganikeli ngezitayela zemizimba ebusayo.

Kokunye okuthusayo okuthunyelwe ngu-Insta, uSturino ubiza uZara ngokukhethwa kukasayizi wesikhathi eside wohlobo lomkhiqizo. "U- @ zara ungaphezulu kohlu lwe- #MakeMySize bc bebelokhu bengiphatha kabi egumbini lokufaka iminyaka," esho esithombeni egqoke ingubo kaZara exinene kakhulu ukuba ingashaywa.

"Hlobo luni lomyalezo owuthumela esikoleni esiphakeme, ekolishi, futhi ngokuyisisekelo noma yimuphi umuntu wesifazane osekhulile ohamba esitolo sakho," ubuza ehambisana nochungechunge lwezithombe ezithwetshulwe egumbini lokugqoka lase-Aritzia. Emfanekisweni ngamunye, ugqoke usayizi omkhulu kunayo yonke etholakala phezulu, isiketi, nezingubo, ezingalingani noma ezithokozise isibalo sakhe esigcwele.

Ukumaka umkhiqizo osezingeni eliphezulu u-Alice no-Olivia, uSturino ufaka umbhalo owodwa, "Ngiyayithanda le ngubo yokugoqa ingwe futhi ngingathanda ukuyigqoka ngosayizi wami. Masazise abaklami ukuthi nathi sifuna ukugqoka izingubo zabo."

Umlayezo wakhe ufika ekhaya kubalandeli bakhe abangu-227K abebelokhu babelana ngemizwa yabo mayelana nosayizi wedwa. "Nathi sifuna ukugqoka izingubo ezinhle! Hhayi ezakwaMUMU!!" kuphawula oyedwa. Okunye ukuphawula okukhuthazayo kufundeka kanje, "qhubeka nokulwa, ungumgqugquzeli omangalisayo futhi uyisibonelo. Ukuzethemba kungusayizi oheha kakhulu." Abanye baye baqala nokuthumela ama-selfies abo akhungathekisayo.

Ngaphandle kwakho konke ukwesekwa, uSturino ubuye wathola igagasi lempendulo engemihle, nehlazo emzimbeni. (Umlayezo osheshayo ovela ku- Umumo abasebenzi: Kini nonke trolls laphaya, sikucela ngenhlonipho ukuthi u # MindYourOwnShape. Ukuhlukumeza umuntu ngomzimba wakhe akulungile.)

Lezi zimpendulo ezinenzondo ezibhekiswe eStrino ziqinisekisa nje ukuthi kungani ukunyakaza kwe- #MakeMySize kubaluleke kangaka. Egxile ekuhlaleni okuhle, i-blogger enhle ayibanaki abazondayo kepha isikhumbuza ukuthi izigxobo ziphakeme. Noma ngabe ukuphawula okusobala noma ukungabi bikho kosayizi abafakiwe esitolo, umlayezo ngokungenakuphikwa uyingozi. Wonke umuntu wesifazane ufanelwe ukuzizwa kahle ngaye, kungakhathaliseki ukuthi ubukhulu bebhulukwe lakhe. (Kuhlobene: I-Good American Yakha Usayizi Omusha WeJeans-Nakhu Kungani Kubalulekile Lokho)

Izindaba ezimnandi? Ushintsho selusondele. Abanye abaklami abafana no-Mara Hoffman kanye no-Rachel Antonoff sebeqala ukwandisa ububanzi bosayizi ababanikezayo, ngokusho kuka-Sturino, ohlinzeka ngohlu oluphelele lwemikhiqizo enosayizi omkhulu ekhasini lakhe le-Insta. Ubuye amemeze amafayili akhe okufaka izinto ngobukhulu obuhlanganisa iModCloth, iNordstrom, iLoft, iStitch Fix, noJ. (Okuhlobene: Ama-Brandswear Asebenza Kakhulu Ahlanganisa Usayizi)

Ngaphezu kwakho konke, noma ngabe ugqokeni nganoma yiluphi usuku, iSturino inika amandla abesifazane ukuthi "babeke ukuzethemba kwakho kuqala." Ngiyabonga, Katie, ngesikhumbuzo sokuthi ukuzithanda ngokwakho kuyinsiza yakho ebaluleke kakhulu.

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