Ama-Nikes Wothingo Oyidingayo Ngokuziqhenya ngo-2017

-Delile

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Njalo ngoJuni, kuqhuma imibukiso yothingo kulo lonke elase-New York City kuhlonishwa iNyanga Yokuzigqaja ye-LGBT (okuyinto, i-BTW igujwa kusukela ngezibhelu zango-1969 eStonewall Inn eManhattan, okuyiphuzu lenhlangano yenkululeko yezitabane e-US, ngokusho kweLabhulali. weKhongolose).

Kodwa umgubho we-June LGBT Pride usabalale wadlula kude neManhattan kanye ne-Pride parade yaminyaka yonke; uthingo manje lumaka ukwamukelwa nokuxhaswa kwe-LGBT unyaka wonke nasemhlabeni jikelele. I-Nike, eyethule umkhankaso okhethekile we-EQUALITY ngoFebhuwari 2017, igcina ukuziqhenya kuphila ngokukhishwa kwayo kwakamuva: iqoqo lezicathulo nezingubo ezinombala wothingo elikukhuthaza ukuthi "Ibe Iqiniso."

Iqoqo le-BETRUE 2017 liqala ngoJuni 1 kuNike.com nakubathengisi bakwaNike ngamateki amane ahlukene-iNike Classic Cortez BETRUE, iNike Air Zoom Pegasus 34 BETRUE, iNikeLab Air VaporMax BETRUE, neNike Flyknit Racer BETRUE (kusuka kwesobunxele kwesokudla ngezansi).

Iqoqo le-BETRUE laminyaka yonke laqala eminyakeni eyisithupha eyedlule njengomzamo ophansi oholwa ngabasebenzi be-Nike abanentshisekelo abafuna ukukhuthaza umbono wokuthi ukwehluka kwakha imiphakathi engcono futhi kukhuthaza ukuqamba nokukhula.

Kuhlanganisa futhi izingubo zabesilisa nezabesifazane: i-Nike Dry Muscle Tank, I-Sportwear Tee, isikibha, kanye namasokisi e-Nike Elite Cushion Crew Running.

I-ICYMI, abesifazane baya ocansini nabanye besifazane kunanini ngaphambili-kepha abantu be-LGBT bathola ukunakekelwa kwezempilo okubi kakhulu kunontanga yabo eqondile. Hhayi kuhle. Lokho kungesinye sezizathu zokuthi ukukhombisa ukuziqhenya nokusekela kwakho kubaluleke kakhulu. (Siyayithanda nale giya esekela izinhlangano zezempilo zabesifazane.)

I-Nike ayigxili nje ekufakeni umphakathi we-LGBT ohlelweni lwabo olubandakanyayo. Iqoqo le-EQUALITY- elenzelwe ukukhuthaza abantu ukuthi bathathe ukulunga nenhlonipho abakubona kwezemidlalo futhi bakuhumushe ngaphandle kwenkundla-liqale ngeqoqo leNyanga Yomlando Omnyama ngoFebhuwari.

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