Umkhankaso Kazwelonke Wokuqala Wesikhangiso sikaThinx Ucabanga Umhlaba Lapho Wonke Umuntu Athola Izikhathi-Kubandakanya Abesilisa

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I-Thinx ibilokhu isungula kabusha isondo elivamile lezikhathi kusukela yasungulwa ngo-2013. Okokuqala, inkampani yezokuhlanzeka kwabesifazane yethule izingubo zangaphansi zesikhathi, eziklanyelwe ukuthi zingavuzi ukuze ukwazi ukopha mahhala ngisho nangosuku lwakho olunzima kakhulu. Khona-ke umkhiqizo wakha ingubo yokulala yenkathi ngomzamo wokuphakamisa i-taboo ezungeze ucansi ngaleso sikhathi senyanga. Muva nje, uThinx uphinde waqala ukuthengisa umfakisicelo we-tampon osebenza nge-FDA, isisombululo esinobungani samathamponi wokufaka isicelo wepulasitiki wendabuko.

Ngaphezu kokunikeza ezinye izindlela zokusebenzisa ama-tampon kanye nama-pads, uThinx ubesemkhankasweni wokuyeka ukucwebezela amaqiniso abesifazane ababhekana nawo kanye ngenyanga, futhi aphule izinhlamba zakudala ezizungeze izinkathi unomphela. Eqinisweni, ngasekuqaleni kwalo nyaka, iThinx yaqala umkhankaso wayo we-People With Periods, owokuqala walolu hlobo ukufaka indoda eshintshe ubulili, eyasikhanyisela ngesidingo esivame ukuqashelwa, kodwa esibalulekile sokunakekelwa kokuya esikhathini phakathi kwabesilisa abashintsha ubulili.

Manje, uThinx wethule umkhankaso wakhe wokuqala wezikhangiso kuzwelonke, obizwa ngesizungu ngokuthi "ISIYAZI." Isikhangiso esinamandla sicabanga umhlaba lapho wonke umuntu eba nezikhathi - kufakwe amadoda - futhi sikuncenga ukuthi ucabangele lo mbuzo: Umakonke abantu bathole izikhathi, ngabe ngabe asisakhululeki ukukhuluma ngabo? (Okuhlobene: Kungani Wonke Umuntu Ekhathazeke Kangaka Ngezikhathi Njengamanje?)

Umkhankaso kazwelonke wezikhangiso ufaka abesilisa be-cisgender ezimeni ezihlukile, kepha ezijwayelekile kakhulu abesifazane ababhekana nazo ngalesi sikhathi senyanga. Kuqala ngokuthi umfana omncane atshele ubaba wakhe ukuthi waqala ukuya esikhathini. Kusenjalo kubonakale indoda ilele embhedeni iginqike ithole ibala legazi eshidini. Kamuva, enye indoda ihamba ngegumbi lokushintshela ngentambo yethamponi ilenga ngaphansi kwezigqoko zayo.

Isikhangiso sikhombisa okuningana kwalokhu okuhlangenwe nakho kwansuku zonke, sikwenza kabusha ngomzamo wokwehlukanisa esikhathini. (Okuhlobene: Ngisebenze 'Ngezikhindi Zesikhathi' futhi Akubanga Inhlekelele Ephelele)

USiobhan Lonergan, umphathi omkhulu weThinx, wabelane ngokuthi kungani inkampani ithathe le ndlela ngomkhankaso wayo omusha kungxoxo ne Isonto. "Ingxenye yolibofuzo wethu ukuqala izingxoxo nokuvula izihloko esingakaze sizivule ngaphambilini," etshela leli phephandaba. "Uma sonke besinesikhathi, singakhululeka yini ngazo? Ngakho-ke sasebenzisa ama-vignette athile futhi sawabeka ezimweni zansuku zonke ukuze sigqamise ezinye zezinselele sonke esibhekana nazo lapho siya esikhathini."

"Ngiyethemba ukuthi abalaleli bethu bazobuka kakhulu, bayibheke ngenye indlela bese beqhubeka nokuvula leyo ngxoxo," kusho uLonergan. (Kuhlobene: Ngizamile ama-FLEX Discs futhi Kwake Anginandaba Nokuthola Isikhathi Sami)

Ngeshwa, lesi sikhangiso esingenhla ngeke siboniswe sonke ku-TV. Kungani? Ngoba izikhangiso ze-TV zendabuko azikuvumeli ukubonakala kwegazi. "Bekungeyona into ebesingayibekela inselelo," kusho uLonergan I-Adweek.

Okucasula kakhulu: Kusobala ukuthi amanye amanethiwekhi we-TV ngeke asakaze isikhangiso ngaphandle uma uThinx ebathumela inguqulo engakhombisi le ndoda ihamba ngegumbi lokushintshela ngentambo yethamponi ilenga ezingutsheni zangaphansi, ngokusho kwe- Iminyaka Yesikhangiso. "Besingalindele ukuthi isikhangiso sethu sizonqatshelwa ngokukhombisa intambo," kusho uMaria Molland, oyi-CEO yakwaThinx esitatimendeni, ngalolu shicilelo. "Kodwa uma sibheka ulwazi lwethu ngokuvimba izikhangiso zethu, kunzima ukusho ukuthi nakho lokhu bekumangaza ngempela."

Lokho kukodwa nje kukodwa impela kungani kubaluleke kangaka ukubona izikhangiso ezibonisa amaqiniso ezikhathi ngaphandle kokugcoba umuzwa. "Lona ngumbono omkhulu," kusho uLonergan Isonto. "Sethemba ukuthi singalenza ushintsho ngokubeka lo mkhangiso ngaphandle."

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