I-Whole Foods Ithi Iyanciphisa Amanani — Kodwa Kukhona Okubanjwayo

-Delile

• Buyekeza kwe-

I-Whole Foods akusona isitolo sakho segrosa esimaphakathi. Hhayi nje ngenxa yokukhetha kwabo okungakholeki kwemikhiqizo yasendaweni enzima ukuthola, kodwa futhi nangenxa yethegi lentengo elijwayele ukuhamba nabo. Ngenxa yalokhu, amakhasimende amaningi akhononde ngokuthi "isitolo sempilo esinempilo kunazo zonke eMelika" simane nje asifanele i- "Whole Paycheck" yabo.

Kepha kubukeka sengathi abathandi be-WF kusabelomali bangaphendulwa imithandazo yabo kungekudala, ngenxa yomzamo omusha wenkampani wokufaka ukuthenga okuphakathi, ngaleyo ndlela okwenza iketanga lokudla libe 'yinto ejwayelekile,' kubika iWall Street Journal. Okuwukuphela kwezinhlanzi? Ngenkathi isitolo sizoba nezintengo ezithengekayo zegrosa yakho enkulu, zizophinda zibe nokukhethwa okulinganiselwe kwemikhiqizo.

I-Whole Foods okwamanje ihlukaniswe izifunda ezingu-11-isifunda ngasinye sinesibopho sokuthenga imikhiqizo yayo ye-niche, kuhlanganise nemikhiqizo yasendaweni. Kuphephile ukusho ukuthi lesi sinyathelo singaba nomthelela omubi kumakhasimende asethande i-Whole Foods ngalesi sizathu nje.

Sesikushilo lokho, isikhulu esiphezulu se-Whole Foods u-John Mackey ugcizelela ukuthi isu labo elisha "lishaya ibhalansi" phakathi kokunikeza leyo mikhiqizo yesifunda kuyilapho kunikeza amabhrendi umzila omaphakathi ukuze aveze izinto ezivamile ezingeni likazwelonke. Iphuzu eliyinhloko: "Sicabanga ukuthi kunokonga okukhulu esingaba nakho esingakudlulisela kumakhasimende ethu ngamanani aphansi," utshele i- IWall Street Journal.

Ngakho-ke iminwe iwele masinyane singathola ikhekhe lethu (elingenayo i-gluten) futhi silidle futhi.

Buyekeza kwe-