Uhlale Uthembisa Ukukhipha Uphawu LweVenus Yesifazane Ephaketheni Lalo Ukuze Lubandakanye Kakhulu

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Ukusuka kwezingubo zangaphansi ze-Thinx kuya kumabhukwana amabhokisi e-LunaPads, izinkampani zomkhiqizo wokuya esikhathini seziqala ukubhekelela imakethe engakhethi bulili. Umkhiqizo wakamuva wokujoyina inhlangano? Amaphedi njalo.

Kungenzeka (noma cha) uqaphele ukuthi izisongeli ezithile zamabhokisi namabhokisi ahlinzeka ngophawu lweVenus (♀) —ophawu lokufunda izinkanyezi, ngokomlando, olunqekuzisa unkulunkulukazi uVenus nazo zonke izinto eziqondiswe kwabesifazane. Hhayi-ke, kusukela ngoDisemba, lolo phawu luzosuswa kuwo wonke amaphakheji we-Always, ngokushoIzindaba ze-NBC.

Yize isizathu salolu shintsho singacacile ngokuphelele, kunento eyodwa eqinisekile: Belokhu yamukela kakhulu impendulo evela kwizishoshovu ezishintsha ubulili kanye nezingezona kanambambili, iningi labo elithe ukusebenzisa kwenkampani ye-Procter & Gamble uphawu lwe-Venus kwenza amakhasimende athile azizwa ekhishwe inyumbazane, kufaka phakathi amadoda angama-transgender nabantu abangahambisani kanambambili abasesikhathini. (Okuhlobene: Kusho Ukuthini Ngempela Ukuba Uketshezi Lobulili noma Ukukhomba Njengokwehlukile Kokubili)

Isibonelo, ekuqaleni konyaka isishoshovu se-LGBTQ uBen Saunders kubikwa ukuthi ucele u-Always ukuthi ashintshe ukupakisha kwawo ukuze afake konke, ngokusho kukaIzindaba ze-CBS. Isishoshovu sakwaTrans u-Melly Bloom kubikwa ukuthi ubuze igama lomkhiqizo wokuya esikhathini ku-Twitter, ebuza ukuthi kungani "kubalulekile" ukuthi kube nophawu lweVenus emaphaketheni alo, ngokusho kombiko. Izindaba ze-NBC. "Kukhona abantu abangewona kanambambili nabashintshayo abasadinga ukusebenzisa imikhiqizo yakho nawe uyazi!" UBloom kuthiwa ubhale kuTwitter.

Muva nje, umsebenzisi we-Twitter u-@phiddies ufinyelele kumkhiqizo ukuze aveze ukuthi uphawu lweVenus lungabathinta kanjani abesilisa abashintsha ubulili abaya esikhathini.

"hi @Always ngiyakuqonda ukuthi niyayithanda intshisekelo yentombazane kodwa ngicela niqonde ukuthi kukhona abesilisa abadlulayo abathola izikhathi, futhi uma ungacela ukwenza okuthile ngophawu lwe-on️ kupakethe lakho lephedi, ngingajabula. ukuthola noma yibaphi abantu besilisa abadlulayo abazizwa bengama-dysphoric, "babhala.

Uhlale ephendula ku-tweet cishe masinyane, ebhala: "Amagama akho asuka enhliziyweni ayaziswa, futhi sihlanganyela lokhu nethimba lethu le-Always. Siyabonga ngokuthatha isikhashana sabelane ngokuthandayo!"

Manje, Njalo ihlose ukukhipha idizayini entsha ngokuphelele emhlabeni wonke ngoFebhuwari 2020.

"Iminyaka engaphezu kuka-35, ihlale ilwela amantombazane nabesifazane, futhi sizoqhubeka nokwenza lokho," kusho ummeleli wethimba lezokuxhumana leProcter & Gamble etshela abezindaba.Izindaba ze-NBC ku-imeyili ekuqaleni kwaleli sonto. "[Kodwa] futhi sizibophezele ekwehlukaneni nasekubandakanyeni futhi sisohambweni oluqhubekayo lokuqonda izidingo zabo bonke abathengi bethu."

Inkampani yabazali ihlale ichaza ukuthi ivame ukuhlola imikhiqizo yayo, kanye nokupakishwa kwayo nokwakhiwa kwayo, ukuqinisekisa ukuthi inkampani iyezwa futhi icubungula yonke impendulo yabathengi. "Ushintsho ekwakhiweni kwephedi yethu luhambisana nalo mkhuba," kusho uProcter & GambleIzindaba ze-NBC. (Okuhlobene: UBethany Meyers Wabelana Ngohambo Lwabo Olungeyona Kanambambili nokuthi Kungani Ukubandakanywa Kubaluleke Kangaka)

Lapho lolu shintsho selusematheni, abantu bathatha izinkundla zokuxhumana bashaya ihlombe ngalo mkhiqizo futhi bagubha lesi sinyathelo sokubandakanya bonke abantu.

Njalo akuyona ukuphela komkhiqizo wokunakekelwa kokuya esikhathini ohamba ngendlela eqhubekayo. UThinx usanda kuveza u-Sawyer DeVuyst, indoda eshintshe ubulili, emkhankasweni wesikhangiso, emnika inkundla yokukhuluma ngokukhululekile mayelana nesipiliyoni sokuba yindoda eya esikhathini.

"Abantu abaningi kababoni ukuthi abanye besilisa bayazithola izikhathi zabo ngoba akukhulunywa nje ngazo," kuchaza uDeVuyst emkhankasweni wevidiyo ka-2015. "Kuyashintshashintsha kakhulu ukuthi akekho okhuluma ngayo ngoba ingeyabantu besifazane, bese ihlala ingabantu besifazane ngoba akekho okhuluma ngokuthi amadoda aya esikhathini." (Okuhlobene: Umkhankaso Wokuqala Wesikhangiso Kazwelonke We-Thinx Ucabanga Umhlaba Lapho Wonke Umuntu Ethola Izikhathi—Kubandakanya Abesilisa)

Lapho izinkampani ezinakekela esikhathini ziqala ukukhiqiza nokumaketha imikhiqizo engathathi hlangothi ngokobulili, kulapho le ngxoxo ingaqhubeka khona, ivumela abantu abanjengoDeVuyst ukuthi bazizwe bekhululekile emizimbeni yabo.

"Umkhiqizo ofana neThinx wenza abantu bazizwe bevikelekile," esho emkhankasweni wesikhangiso. "Futhi lokho akukhathalekile ukuthi ungowesifazane noma uyindoda edlulayo, noma ungumuntu ongakhethi kanambambili othola isikhathi sakhe."

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