IBlink Fitness Ingesinye Sezikhangiso Zempilo Yomzimba Nesimo Esihle Kakhulu

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Yize ukunyakaza kokuqina komzimba kuguqukile, izikhangiso zezempilo nezokuqina komzimba zivame ukubukeka zifana: Imizimba ye-Fit esebenza ezindaweni ezinhle. Kungaba nzima ukubhekana nomhlaba we-Instagram fit-lebrities, amamodeli womkhankaso wezikhangiso, kanye nama-celebs afanelekayo esiwabona kwabezindaba nsuku zonke. Kwesinye isikhathi ziyilokho kanye esikudingayo ukuze uthole ugqozi nogqozi, kodwa futhi zingadala izindinganiso ezingafinyeleleki kubantu abaningi. Futhi nakuba ukuzilolonga kumayelana nokuzizwa ungcono kakhulu nokuba nempilo enhle, kubonakala sengathi ukugcizelelwa kokubukeka kahle akukude engqondweni.

Kepha iqiniso liwukuthi, umzimba ophilile awubukeki ufana nawo wonke umuntu (futhi kuyaqabukela ufaka amaphakethe ayisithupha). Futhi i-chain chain-Blink Fitness (ijimu engabizi kakhulu enezindawo ezingama-50 endaweni yaseNew York City) -ikuthatha ngokungathi sína futhi izame ukwenza izinto ngokuhlukile kule minyaka embalwa edlule. Ngo-2017, isibonelo, izikhangiso zezempilo nokuqina zika-Blink azizange zifake amamodeli athonisiwe, okufaneleka aphelele noma abasubathi abangochwepheshe, kodwa amalungu avamile ejimu yabo. Umkhankaso wokukhangisa we "Every Body Happy" ubufaka abantu bangempela abanemizimba yangempela yazo zonke izinhlobo nobukhulu. (BTW-lapha ku Umumo, sonke * mayelana nokuba khona eyakho Okuhle Komuntu siqu.)

Iphuzu: Noma yimuphi umzimba osebenzayo ungumzimba ojabulayo. (Ngokujulile-sekuyisikhathi sokunikeza umumo wakho uthando.) "I-'Fit' ibukeka ihlukile kuwo wonke umuntu futhi siyakubungaza lokho," kusho u-Ellen Roggemann, i-VP ye-Marketing for Blink Fitness, enkulumweni yabezindaba ememezela umkhankaso. Ekukhuthazeni i- "Mood Above Muscle," banethemba lokugxila kancane emiphumeleni yomzimba nangaphezulu kokukhulisa imizwa okuvela ekusebenzeni, "ngokusho kokukhishwa. UBlink uphinde wagunyaza inhlolovo eyabonisa ukuthi abantu baseMelika abangamaphesenti angu-82 bathi kubaluleke kakhulu ukuba bazizwe bekahle kunokubukeka bemuhle. Yingakho bebefuna ukuthi izikhangiso zabo zezempilo nezokuqina zincome futhi zamukele yonke imizimba esezikhungweni zabo-ngoba noma yimuphi umzimba osebenzayo ungumzimba ojabulayo.

Ngo-2016, uBlink wacela amalungu abo ukuthi abhale i-Instagram ekhombisa ukuzethemba kwabo futhi echaza nokuthi kungani kufanele bakhethwe. Banciphise izethulo ezingu-2,000 zehlela kwabafinyelele kowandulela owamanqamu abangu-50 futhi bazihlola phambi kwephaneli eligcwele izinkanyezi; umlingisi uDascha Polanco (Dayanara Diaz ku Okuwolintshi yiNew Black futhi owayengumshayi wesibhakela weNFL uSteve Weatherford. Ekugcineni, bakhethe abantu abangu-16 ababenobunjwa obuhlukahlukene, ubukhulu, kanye namandla okuqina amalungu e-Blink. (Uma uthanda lokhu, udinga lawa ma-hashtag wokuzithanda ngokomzimba empilweni yakho.)

Nakuba sonke simayelana nokuthola amaphuzu emizimba yethu ehamba phambili (ngoba alikho ihlazo lokufuna ukuba namandla, ngokushesha, noma ukuqina), kuhle kakhulu ukubona abantu abavamile bekwizikhangiso zokufaneleka, esikhundleni sabantu abanikezela ukuphila kwabo konke. ukuzivocavoca umzimba. (Umbuzo: Ungawuthanda umzimba wakho futhi usafuna ukuwushintsha?)

Futhi abantu abaningi bayavumelana nalokho; cishe abantu baseMelika abahlanu kwabayisihlanu bathi ubudlelwano babo nemizimba yabo bungathuthukiswa, futhi cishe izingxenye ezimbili kwezintathu zithi kuyadumaza ukusebenzela ukwenza izithombe zomzimba ezingezona ezingokoqobo abazibona kwabezindaba, ngokusho kocwaningo olwenziwe nguBlink. Kungakho bekhuthaze umkhankaso wabo ngezisho ezinjengokuthi, "Umzimba omuhle kakhulu ngumzimba wakho," futhi "okunamandla yisimo somqondo, hhayi isimo somzimba."

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