Uyazi ukuthi Ubhontshisi Wakho Wekhofi Uvelaphi?

-Delile

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Ohambweni lwakamuva oluya eCosta Rica ngeContiki Travel, ngivakashele indawo etshalwe ikhofi. Njengomuntu othanda kakhulu ikhofi (kulungile, onqenqemeni lomlutha), ngabhekana nombuzo othobisa kakhulu, "Uyazi ukuthi ubhontshisi wakho wekhofi uvelaphi?"

Abantu baseCosta Ricans baphuza ikhofi ekhaya ngaphandle koshukela noma ukhilimu (khohlwa ama-latte spice lattés). Kunalokho, ijatshulelwa "njengengilazi emnandi yewayini," kusho umqondisi wami wokuvakasha e-Don Juan Coffee Plantation- emnyama eqondile ukuze ukwazi ukunyakazisa iphunga kanye nephunga futhi unambithe zonke izinhlobo zokunambitheka. Futhi njengengilazi enhle yewayini, ukunambitheka kwekhofi kuhlobene ngokuqondile nalapho litshalwa khona futhi likhiqizwe khona. "Uma ungazi ukuthi ivelaphi, awazi ukuthi kungani uyenza noma awuyithandi," kusho umqondisi wabavakashi.

Kepha ukuthola ukuthi ikhofi lakho livelaphi kungaba nzima. Ungabhekabheka iwebhusayithi yesitolo sakho sekhofi langakini bese ubona ukuthi ungakuthola ngaleyo ndlela. I-Stumptown Coffee Roasters iyimodeli yengane yokubeka izinto obala, enikeza amaphrofayili abakhiqizi bekhofi kuwebhusayithi yabo. Kodwa-ke, izinhlanzi ezinkulu zekhofi azichazeki kancane-ikakhulukazi ngenxa yesilinganiso sazo futhi zidinga ukuthola kuzo zonke izifunda ezinkulu zekhofi. Noma kunjalo, ezinye izingxube zabo ezithandwa kakhulu zingaphinwa, ngakho-ke ngenza ukumba okuncane.

Lapho Ubhontshisi Obathandayo Bavelaphi

Ngokwemvelo, i-Starbucks ikhipha i-arabica ikhofi evela ezifundeni ezintathu eziyinhloko ezikhulayo, iLatin America, i-Afrika, ne-Asia-Pacific, okhulumela umbuso wekhofi uyaqinisekisa, kepha izingxube zabo zekhofi ezisayiniwe ikakhulukazi zivela esifundeni sase-Asia-Pacific.

Ngakolunye uhlangothi, uDunkin 'Donuts uthola okwabo eLatin America nje, kusho uMichelle King, umqondisi wezobudlelwano bomphakathi emhlabeni wonke eDunkin' Brands, Inc.

Ukuhlanganiswa kwe-illy kwenziwa ngamabhontshisi ayisishiyagalolunye atholwe ngokuhweba okuqondile eLatin America, India nase-Afrika, ngokusho kukaMaster Barista Giorgio Milos. Le nkampani isanda kwethula iMonoArabica, ikhofi lokuqala elivela enkampanini eminyakeni engama-80, evela eBrazil, eGuatemala nase-Ethiopia.

Enye inhlanzi enkulu eyaziwa ngezinkomishi zayo ezi-single-service, iGreen Mountain Coffee, Inc. ithola ubhontshisi ovela eLatin America, Indonesia nase-Afrika. Enye yezingxube zabo ezidume kakhulu, i-Nantucket Blend, iwukuhweba okulungile okungamaphesenti angu-100 futhi itholakala eMelika Ephakathi, e-Indonesia, naseMpumalanga Afrika.

Yiziphi Izifunda Ezihlukene Ezinambitheka Ngayo

Amakhofi aseLatin America alinganisiwe futhi aziwa nge-asidi yawo ekhanyayo, ekhanyayo, kanye nokunambitheka kwawo kokhokho namantongomane. I-asidi yokuhlanza ulwanga iwumphumela wesimo sezulu, inhlabathi yentaba-mlilo, nenqubo yokuvutshelwa esetshenzisiwe lapho kulungiswa lama khofi, kusho okhulumela i-Starbucks. Yikho okwengeza i- "zest" enkomishini yakho.

Amakhofi ase-Afrika anikela ngamanothi okunambitheka aqala kusuka kumajikijolo kuya ezinhloli eziyinqaba kuya kwizithelo ezisawolintshi, kanye nama-aroma anikeza izinkomba zikalamula, isithelo samagilebhisi, izimbali noshokoledi. Amanye amakhofi angajwayelekile futhi afunwa kakhulu emhlabeni avela kulesi sifunda, kusho okhulumela i-Starbucks. Cabanga: ukunambitheka kwewayini.

Futhi isifunda sase-Asia-Pacific sinamakhofi asukela ekuqhakambeni kwamakhambi okuqina nokujula okujwayelekile kwamakhofi angagezwanga ukusuka e-Indonesia kuya ku-asidi olinganiselayo nobunzima obuchaza amakhofi ageziwe eziQhingini zasePacific. Ngenxa yokunambitheka kwabo ngokuphelele nobuntu babo, ubhontshisi wase-Asia-Pacific utholakala ezinhlanganisweni eziningi zekhofi ezisayinwe i-Starbucks.

Ukuze ube uchwepheshe wekhofi wangempela, ukuthola ukuthi yiziphi izinambitheka ozikhethayo ekhofini lakho nokuthi kungakanani okuzokusiza ukuthi ucwenge inhlanganisela yakho oyintandokazi. Futhi uma kwenzeka ubanjwa ngombuzo othi, "Uyazi ukuthi ikhofi lakho livelaphi?", Ngeke ube nempendulo yami eyihlazo: "... Starbucks?"

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