I-Instagram Yinkundla Yezokuxhumana Embi Kakhulu Yempilo Yakho Yengqondo

-Delile

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Iphakethe lesithupha le-fit-fluencer. Thepha kabili. Skrola. I-vacay beach selfie ejabulisayo. Thepha kabili. Pheqa. Idili lokuzalwa elibukeka kahle futhi wonke umuntu egqoke ama-nines. Thepha kabili. Skrola.

Isimo sakho samanje? Ingubo yokugezela endala, izinyawo ziphakeme kusofa, azikho izimonyo, izinwele zayizolo—futhi asikho isisefo esizokwenza kubukeke ngenye indlela.

Lesi esinye sezizathu esenza i-Instagram, njengoba kuvela, ingaba yisikhulumi esibi kunazo zonke kwezokuxhumana empilweni yakho yengqondo, ngokusho kombiko omusha weRoyal Society for Public Health (RSPH) e-UK Njengengxenye yombiko, i I-RSPH ihlolisise cishe abantu abadala abayi-1,500 abavela e-UK (abaneminyaka engu-14 kuya kwengu-24 ubudala) ngemiphumela engokwengqondo nengokomzwelo ezinkundleni zokuxhumana ezithandwa kakhulu: i-Facebook, i-Instagram, i-Snapchat, i-Twitter ne-YouTube. Ucwaningo lubandakanya imibuzo mayelana nokusekelwa ngokomzwelo, ukukhathazeka nokudangala, isizungu, ukuzazi, ukuxhashazwa, ukulala, isimo somzimba, ubudlelwane bezwe langempela, ne-FOMO (ukwesaba ukuphuthelwa). Ucwaningo luthole ukuthi i-Instagram, ikakhulukazi, iholele kwisimo somzimba esibi kakhulu, ukukhathazeka nokudangala.

Womp.

Akuthathi isayensi ye-rocket ukuthola ukuthi kungani. I-Instagram iyinhlangano yezinkundla zokuxhumana eziphambili ekhethwe futhi ihlungwe ngokusobala. Ungakwazi ukwenza i-facetune, i-luxe, futhi uhlunge uze ube (ngokoqobo) ube luhlaza okwesibhakabhaka ebusweni, noma uguqule i-booty enkulu noma amehlo agqamile ngokuthepha inkinobho. (Futhi kunenqwaba yamaqhinga okuthatha ama-Instas angcono ukuqala ngawo.) Konke lokhu kuphelela kokubuka kungakhuthaza "isimo 'sokuqhathanisa nokuphelelwa yithemba," ngokusho kombiko-okuba nomphumela uma uqhathanisa impilo yakho yansuku zonke nobuso obungenazo izimonyo ngezithombe ozishuthe zona ezingu-#flawless namaholide kanokusho owabona kokuphakelayo kwakho.

Ububi obuphephe kakhulu kwezenhlalo? I-YouTube, okuyiyona kuphela ebe nomthelela omuhle ezibukelini, ngokwalolu cwaningo. Abaphenyi bathole ukuthi kunomphumela omubi kakhulu ekulaleni, kanye nomthelela omncane omubi esithombeni somzimba, ukuxhashazwa, i-FOMO, kanye nobudlelwano be-IRL. I-Twitter ithole indawo yesibili, i-Facebook yesithathu, kanye ne-Snapchat yesine, ngayinye inezikolo eziya ngokuya zimbi kakhulu zokukhathazeka nokudangala, i-FOMO, ubuxhwanguxhwangu, kanye nesithombe somzimba. (I-FYI, lokhu kuyaphikisana nombiko wangaphambilini okhombise ukuthi iSnapchat iyona ndlela engcono kakhulu yokubheja yezokuxhumana- injabulo ebangelwa.)

Ngasohlangothini lwe-flip, zonke izinhlelo zokusebenza zemidiya yezokuxhumana bezixhunyaniswe nokuzichaza okuphezulu, ukuzazi, ukwakha umphakathi, nokusekelwa okungokomzwelo-ngakho-ke, ukuskrola nokuswayipha akukubi ngamaphesenti ayi-100.

Kube nenkulumompikiswano eningi ngobuhle nangokwehla kwezokuxhumana, nokuthi ungakusebenzisa kanjani ukuthola okuphezulu ngaphandle kwezinga eliphansi. (Phinda emva kwami: Beka phansi i-smartphone embhedeni.) Kepha akumangalisi ukuthi ukuphakama kwenkathi yedijithali-nokuhlaselwa "kokubuka impilo yami enhle!" izinkundla zokuxhumana-kuhambisana nokwanda okukhulu kwezinkinga zempilo yengqondo kubantu abasha. Eqinisweni, amazinga okukhathazeka nokudangala kubantu abasha akhuphuke ngamaphesenti angama-70 eminyakeni engama-25 edlule, ngokusho kombiko. (Akuyona i-Instagram kuphela. Ukuba nezinhlelo zokusebenza eziningi zokuxhumana nabantu kuxhunyaniswe nengozi eyengeziwe yalezi zinkinga futhi.)

Ekugcineni, imithombo yezokuxhumana iyalutha impela, futhi amathuba okuba uzimisele ukuyilahla ngokuphelele mancane kulutho, imiphumela yezempilo iyalahlwa. Uma uzizwa uzizwa uphansi kusuka kuseshini yokuskena imarathon, zama ukushintshela kuma-hashtag wokuzizwa kahle njenge- #LoveMyShape, lawa amanye amathegi aqinisa umzimba, noma i- "Oddly Satisfying" ye-Instagram ebuka ama-wormhole abuka lawo mavidiyo ayinqaba empeleni afana kakhulu ukuzindla okuncane.

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