I-McDonald's Flips Ilogo Yayo Ngaphansi Ngaphansi Yosuku Lwabesifazane Lwamazwe Ngamazwe

-Delile

• Buyekeza kwe-

Namuhla ekuseni, abakwaMcDonald's eLynwood, e-CA, baphebe uphawu lwentengiso lwayo ama-arches egolide babhekise phansi, ngakho u- "M" waphenduka u- "W" ekugubheni uSuku Lwabesifazane Lwamazwe Ngamazwe. (UMattel ubuye nje wakhipha abalingisi abali-17 abanjengoBarbies ukugubha lolu suku.)

Okhulumela lolu chungechunge, uLauren Altmin, utshele abezindaba ze-CNBC ukuthi lesi sinyathelo kuhloswe ngaso ukuthi "sigubhe] abesifazane yonke indawo."

“Sinomlando omude wokweseka abesifazane emsebenzini, sibanikeze ithuba lokukhula baphumelele,” kusho u-Altmin. "E-U.S. Siyaziqhenya ngokuhluka kwethu futhi siyaziqhenya ngokuthi namuhla, abaphathi bezokudlela abayisithupha kwabayishumi ngabesifazane."

Izindawo ezikhethiwe zikaMcDonald esizweni sonke nazo zizoba nokupakisha okukhethekile kokudla, okufakwe imengamo ephikisiwe. Zizovela nasezigqokweni zabanye abasebenzi kanye nezikibha, kanti nelogo izoshintshwa kuzo zonke iziteshi zokuxhumana zenkampani.

"Ngokokuqala ngqá emlandweni wethu womkhiqizo, siphenye ama-arch ethu abukekayo ngoSuku Lwabesifazane Lwamazwe Ngamazwe ukuze sihloniphe impumelelo emangalisayo yabantu besifazane yonke indawo futhi ikakhulukazi ezindaweni zethu zokudlela," kusho uWendy Lewis, oyisikhulu sokwehlukahlukana eMcDonald, esitatimendeni. "Kusukela eqenjini lezitolo zokudlela nabaphathi kuya ku-C-suite yethu yobuholi obuphezulu, abesifazane badlala indima ebalulekile kuwo wonke amazinga futhi kanye nabanikazi bethu abazimele bama-franchise sizibophezele empumelelweni yabo." (Okuhlobene: UMcDonald's Ukumemezela Ukuzibophezela Okuthuthukile Kwezokudla)

Abantu abaningana bakhomba ubuzenzisi beketanga eligubha uSuku Lwabesifazane Lwamazwe Ngamazwe ngenkathi besaziwa ngokukhokhela abasebenzi babo.

"Ungaphinde unikeze amaholo atholakalayo, izinzuzo ezingcono, iholo elilinganayo, izindlela ezisemthethweni zesikhathi esizayo, ikhefu lokuyoteta elikhokhelwayo...Noma ungaphenya nelogo esebenzayo nayo," kubhala omunye wabasebenzisi.

Omunye umsebenzisi ulingise imizwa efanayo ethi: "KUSEKUPHELENI ukuthi lokhu kuwumsebenzi wokukhangisa futhi ubungasebenzisa imali esetshenzisiwe kulokhu ukuze unikeze abasebenzi bakho besifazane ibhonasi noma ukukhushulelwa."

Abanye baqaphele ukuthi uMcDonald's kufanele acabange kanjani ukukhuphula umholo wabo omncane abe ngu- $ 15 futhi anikele ngamathuba amaningi okuthuthuka emkhakheni wokukhombisa ukweseka kwabo abesifazane.

Njengamanje, abakwaMcDonald's bebengakamemezeli ngezinhlelo zabo zokunikela njengengxenye yalolu hlelo, okuholele nasekugxekweni okuqhubekayo. AbakwaBrands abanjengoJohnnie Walker, ngakolunye uhlangothi, bakhiphe ibhodlela le- "Jane Walker", banikela ngo- $ 1 ngebhodlela ngalinye ezinhlanganweni ezisiza abesifazane. U-Brawny ufake abesifazane esikhundleni sika-Brawny Man futhi wathembisa ukunikela ngo-$100,000 ku-Girls, Inc., inhlangano engenzi nzuzo ezinikele ekufundiseni ubuholi besifazane namakhono ezezimali.

Buyekeza kwe-