INike ivuselela i-Sports Bra futhi Yandisa Ubukhulu Bayo

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Kujwayelekile impela namuhla ukubona owesifazane enza i-boutique yoga noma isigaba sesibhakela ngebhodlela lezemidlalo kuphela. Kepha emuva ngonyaka we-1999, umdlali webhola uBrandi Chastain waqopha umlando ngemuva kokushaya inhlawulo yokuwina kwiNdebe Yomhlaba Yabesifazane futhi wakhumula ihembe lakhe embungazweni wamagoli owawunempikiswano. Ngomzuzwana nje, ubhodisi wezemidlalo waba yisibonakaliso esivuselelwe samandla nokuzinikela ekusebenzeni kanzima. (Okuhlobene: Lezi zinkampani zenza ukuthenga nge-Sports Bra Suck Ngaphansi)

“Ubhodisi ebengiwugqokile bekuwumfuziselo obungakaphumi emakethe,” kusho uChastain ngesikhathi kwethulwa umkhankaso omusha wakwaNike othi Just Do It. "Ngesikhathi sekhefu phakathi nemidlalo, ngangishintsha ngifake entsha eyomile ukuze ngisekelwe kangcono. Ngaleso sikhathi, ubhodisi wezemidlalo wawungeyona ingxenye yomfaniswano. Ngaleso sikhathi, wawuthola ihembe, amasokisi, nezikhindi. Namuhla? Lesi isisetshenziswa esithile esibalulekile nesidingekayo kwabesifazane."

UChastain unephuzu: Kuningi okushintshile selokhu ubhodisi wezemidlalo wokuqala obizwa ngeJockbra-owaqala ekuqaleni kweminyaka yama-1970. Namuhla, ukuthengiswa kobhodisi bezemidlalo kukhule ngamaphesenti angama-20 unyaka nonyaka kuya cishe ku-$3.5 billion e-United States ngo-2016, ngokusho kwedatha evela kwa-A.T. U-Kearney. Okungamangalisi ukuthi kungani amagama amakhulu afana no-Nike evuselela ukuzibophezela kwabo esigabeni futhi aletha abesifazane kuyo yonke indawo bobabili abakhulisiwe belungile futhi benethezekile. Ngaleso sizathu, ngaphezu kokuqalisa lo mkhankaso, lo mcimbi ubusebenza njengengxenye yokuqoqa abagijimi besifazane be-badass abangama-28 kakhulu laphaya (cabanga ngo-Simone Biles nendawo yamanje yebhola likanobhutshuzwayo, u-Alex Morgan) njengesibonakaliso sokuzinikela okuqhubekayo ekusekeleni izintokazi zempi yonke imivimbo, yonke indawo.

Lo mkhiqizo usanda kumemezela iqoqo labo lebhulashi le-Spring / Summer 2019 elizayo, elihlanganisa izitayela ezingama-57 ezihlaba umxhwele emazingeni amathathu okusekela osayizi abaze bafike ku-44G, futhi kukhona okusha okusha nezinto ezi-12 ezahlukahlukene.

Okokuqala: ukuvuselelwa kwe-FE / NOM Flyknit bra yabo, eyaqala ukukhishwa ku-2017 futhi izonikezwa abadlali kwiNdebe Yomhlaba Yabesifazane kuleli hlobo. Yenziwe ngentambo ethambile kakhulu ye-spandex-nylon, ubhodisi we-Flyknit ulula ngamaphesenti angama-30 kunanoma imuphi amanye amamodeli womkhiqizo futhi yakhelwe ukulingana eduze komzimba ukuze iduduzeke, ibambe amantombazane endaweni ngaphandle kwama-elastics angaphezulu noma i-underwire. Kungumkhiqizo wamahora angaphezu kuka-600 wokuhlolwa okuqinile kwe-biometric okuthathe impahla ye-Flyknit, eyake yasetshenziswa kuphela ezicathulweni eziphezulu, emzimbeni. (Okuhlobene: Okufanele Ukwazi Ngaphambi Kokuthenga IBra Yezemidlalo, Ngokuya Ngabantu Ababaklama)

Futhi ekuxubeni: I-Motion Adapt 2.0, esebenzisa inhlanganisela yegwebu nepolymer enwebekayo nalowo oyigqokayo ngokuya ngamandla okuzivocavoca kwakhe, kanye neBold Bra, eyenzelwe ngomshini wokuminyanisa kanye neziqinisi ezilukiwe zemizwa ekhiyiwe kanye ukusekelwa okuphezulu. Okokugcina kube ubhodisi oza ngobubanzi obubanzi kakhulu besayizi. Bobathathu obhodisi bayingxenye yomzamo wenkampani yonkana wokwamukela abesifazane bazo zonke izinhlobo, osayizi, amazinga okufaneleka, nokuthandwayo.

"Okuncamelayo kuyikho konke," kusho uNicole Rendone, umqondisi wezokuqanjwa kwamabhande abesifazane. "Uhlobo lomzimba wakho, ubukhulu bomzimba wakho, nobuntu bakho kwenza umehluko omkhulu kangaka-induduzo inkulu. Futhi okushiwo induduzo kowesifazane oyedwa kuhluke ngokuphelele kunalokho okushiwo induduzo komunye wesifazane."

Ucwaningo lukhombisa ukuthi oyedwa kwabesifazane abahlanu uthi amabele abo ayabavimbela ukuthi babambe iqhaza ekuzivocavoca umzimba. Ucwaningo lwabesifazane abangu-249 luthole ukuthi ukungakwazi ukuthola ubhodisi ofanele wezemidlalo kanye nokuba namahloni ngokunyakaza kwamabele kwakuyizithiyo ezimbili ezinkulu zokujuluka.

"Abantu beza eNike ngenhloso yokwenza izinto ezintsha," kusho uRendone. "Sifuna ukumnika inketho yesisindo esilula esoma ngokushesha futhi esinokusekelwa okuphezulu ngobuningi obuncane. INike isebenza ukuzakhela ezintweni ozifunayo kubhodisi onokuphazamiseka okunguziro. Lezi zingwazi yizo ezenza ngendlela ofuna ngayo futhi bayazidinga. "

Ngokuqondene nokuthi yini elandelayo? URendone uthola ukuthi i-giddy ikhulume ngokubukeka okubuyekeziwe kanye nokubandakanya usayizi. "Sinezimfashini eziningi kakhulu kunangaphambili." "Futhi kukhona usayizi. Sisebenza ngaphesheya kwe-44G. Ngithembe, kukhona nakanjani ngaphesheya. "(Bheka okuningi ngemikhiqizo yezingubo esebenzayo esebenzayo.

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