UNike Wenza Isitatimende Esinamandla Ngokulingana

-Delile

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I-Nike ihlonipha Inyanga Yomlando Omnyama ngesitatimende esinamandla esiqukethe igama elilodwa elilula: Ukulingana. Lesi sikhondlakhondla sezingubo zemidlalo sikhiphe umkhankaso waso omusha wesikhangiso ngesikhathi sama-Grammy Awards izolo ebusuku. (Bheka iqoqo leNyanga Yomlando Omnyama kaNike lapha.)

Ngezithombe zika-LeBron James, u-Serena Williams, u-Kevin Durant, u-Gabby Douglas, u-Megan Rapinoe nabanye, ukuthengisa kwe-Nike kwemizuzwana engu-90 kubonisa ukuthi ezemidlalo azikhethi-kungakhathaliseki ubudala bakho, ubulili, inkolo noma umbala.

Ngemuva, u-Alicia Keys ucula ingoma ka-Sam Cooke ethi "A Change is Gonna Come," ngemva kokuba umxoxi ebuze: "Ingabe lo mlando wezwe othenjisiwe?"

"Lapha, ngaphakathi kwale migqa, kule nkantolo yekhonkrithi, lesi siqeshana se-turf. Lapha, uchazwa ngezenzo zakho. Hhayi ukubukeka kwakho noma izinkolelo zakho, "uyaqhubeka. "Ukulingana akumele kube nemingcele. Ama-bond esiwathola lapha kufanele adlule kule migqa. Ithuba akumele libandlulule."

"Ibhola kufanele lishaye ngokulingana kuwo wonke umuntu. Umsebenzi kufanele udlule umbala. Uma singalingana lapha, singalingana yonke indawo."

AbakwaNike njengamanje banyusa amateyi "Okulingana" kuwebhusayithi yabo. Futhi ngokusho kwe-Adweek, bahlela ukunikela ngamaRandi ayizigidi ezi-5 "ezinhlanganweni eziningi ezithuthukisa ukulingana emiphakathini yonkana yase-U.S., okuhlanganisa i-Mentor ne-PeacePlayers." Ukuhweba kwabo okunika amandla kulindeleke ukuthi kuphinde kudlalwe ngesikhathi seNBA All-Star Game ngasekupheleni kwaleli sonto, kepha okwamanje, ungayibuka ngezansi.

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