AbakwaNike Ekugcineni Bethule Umugqa Wengubo Esebenza Ngosayizi Abakhulu

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U-Nike ubelokhu enza amagagasi enhlanganweni yokulungela umzimba selokhu bathumela isithombe semodeli yobukhulu obungeziwe uPaloma Elsesser ku-Instagram, enezeluleko zokuthi ungakhetha kanjani ubhodisi wezemidlalo ofanele emzimbeni wakho. Ngeshwa, ngaleso sikhathi, lo mkhiqizo awuzange unikeze ububanzi besayizi obusekela umkhankaso wabo wokunika amandla, kepha izinto seziya ngokuthuthuka.

Uhla olusha losayizi omusha lukaNike lezemidlalo nezimpahla ezinomthelela omkhulu ekugcineni selufikile. Idizayinelwe osayizi 1X-3X, umugqa uhlanganisa amahembe, amabhulukwe, izikhindi, amajakhethi, kanye nobhodisi bemidlalo yebo abafika kusayizi ongu-38E. Kusukela kumaphethini alula amnyama namhlophe ukuya kumaphrinti agqamile agqamile, kukhona okuthile okufanela isitayela sokujima esiyingqayizivele sawo wonke umuntu.

"I-Nike iyabona ukuthi abesifazane banamandla, banesibindi futhi bakhuluma kakhulu kunangaphambili," kusho umdondoshiya wezingubo zemidlalo esitatimendeni sabezindaba. "Ezweni lanamuhla, ezemidlalo akuseyona into ayenzayo, kungukuthi ungubani. Izinsuku lapho kufanele sengeze khona 'owesifazane' ngaphambi kokuthi 'umsubathi' aphele. Ungumgijimi, isikhathi. Futhi njengoba esize ukubhebhethekisa lolu shintsho lwamasiko. , sibungaza ukwehluka kwalaba badlali, kusuka ebuhlotsheni kuya ekubunjweni komzimba. "

Ukugcina lokho engqondweni, lo mkhiqizo uphinde wacacisa ukuthi ulayini waklanywa ngempela kucatshangelwa imizimba yabesifazane. "Uma siklama usayizi ongeziwe, asigcini nje ngokwenza imikhiqizo yethu ibe mikhudlwana," kusho uHelen Boucher, iphini likamongameli wezingubo zokuqeqesha abesifazane. Iposi leHuffington. "Lokho akusebenzi ngoba njengoba sazi, ukusatshalaliswa kwesisindo kwawo wonke umuntu kwehlukile."

Iqoqo elimangalisayo liyatholakala ukuthenga khona manje kwaNike.com. Nakhu ukuthemba ukuthi amabhrendi anamandla azolandela.

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