Vula incwadi eya kuSteve Jobs

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• Incwadi Evulekile eya kuSteve Jobs

#Asilindi | Ingqungquthela Yaminyaka Yonke Yokusungula | I-D-Data ExChange | Umncintiswano Wezwi Lesiguli

Ishicilelwe ngo-Ephreli 2007 ngabakwa-DiabetesMine Founder & Editor Amy Tenderich

Incwadi Evulekile eya kuSteve Jobs

Izindaba ezinkulu kuleli sonto, Bantu. I-Apple Inc. ithengise i-iPod yayo eyi-100-Millionth. Ah, lawo madivayisi wobuchwepheshe obuhle ngokuphelele wokujabulela umculo wakho, yebo. Okunginikeza umbono… Kungani, oh kungani, abathengi kuyo yonke indawo bathola isidlali seMP3 esincane “ngobuhlanya”, kuyilapho thina ezimpilo zethu zincike kumadivayisi wezokwelapha sithola izinto eziyindida zeminyaka edlule? Kufike kimi ukuthi lokhu ngeke kuze kuguqulwe ngaphandle kokuthi sibize onkulunkulu bomklamo wabathengi ukuthi basekele inhloso yethu. Ngakho… sengibhale “Incwadi evulelekile eya kuSteve Jobs” emcela ukuba asiphathele ikhompiyutha yokuklama imishini yokwelapha.

Nicabangani nonke? Ungakwazi, ungasayina igama lakho kwisikhalazo esifana nalesi kwi-Big Man of Consumer Design-ism?

Steve Jobs othandekayo,

Ngibhalela wena egameni lezigidi zabantu abahamba bezungeza izintambo kumadivayisi we-tech amancane futhi abangeke bashiye i-

indlu ngaphandle kwabo. Cha, angikhulumi nge-iPod - futhi lelo phuzu. Ngenkathi ulayini wakho womkhiqizo okhazimulayo uthuthukisa indlela yokuphila yezigidi (100) zezigidi, ngikhuluma ngamadivayisi amancane asigcina siphila, abantu abanezimo ezingalapheki.

Ake sikhulume ngesifo sikashukela, isifo esithinta abantu baseMelika abayizigidi ezingama-20, futhi ngingomunye wabo.

Noma ngabe ukuqapha ushukela wegazi noma impompo ye-insulin, sibonga impumelelo yezinkampani zamadivayisi ezokwelapha, manje sesingaphila impilo ejwayelekile ngokuqapha njalo nokulungisa amazinga eshukela egazi.

Kodwa uke wazibona lezi zinto? Benza iPhilips GoGear Jukebox HDD1630 MP3 Player ibukeke mihle! Futhi akugcini lapho: iningi lalawa madivayisi ahlanganisiwe, enza imisindo ye-alamu exakile, kunzima kakhulu ukusebenzisa, futhi ashe ngokushesha ngamabhethri. Ngamanye amagama: ukwakheka kwabo akuphathi ikhandlela ku-iPod.

Iningi labantu kule planethi alikwazi ukuvumelana kokuningi, kepha iningi liyavuma ukuthi i-Apple iyayazi indlela yokuklama amadivayisi aphezulu obuchwepheshe. Ubuchwepheshe bakho obuyisisekelo. Kungumkhiqizo wakho. Nguwe noJonathan Ive.

Kuyiqiniso ukuthi sibonga kakhulu imboni yamadivayisi wezokwelapha ngokusigcina siphila. Besizoba kuphi ngaphandle kwabo? Kepha ngenkathi besabhekene nobunzima bokuncipha kobuchwepheshe obuyinkimbinkimbi kuze kube sezingeni lapho singakwazi ukubanamathisela khona, okuqinile, emizimbeni yethu, i-design kinda iba yinto elandelayo.

Yilapho umhlaba udinga usizo lwakho, Steve. Singabantu kuqala futhi iziguli zesibili. Singabantwana, sibadala, sesikhulile. Singabantu besifazane, singamadoda. Singabadlali, singabathandi.

Uma amaphampu e-insulin noma ama-monitors aqhubekayo enesimo se-iPod Nano, abantu bebengeke bazibuze ukuthi kungani sigqoka "ama-pager" ethu emishadweni yethu, noma badide ngalelo qhuma elixakile ngaphansi kwezingubo zethu. Uma la madivayisi ebengaqali ngokuzuma nangokungaqedi ukukhala, abantu esingabazi bebengeke basifundise ukucisha "omakhalekhukhwini" endaweni yaseshashalazini yama-movie.

Ngamafuphi, abakhiqizi bemishini yezokwelapha babhajwe enkathini edlule; bayaqhubeka nokuklama le mikhiqizo kubhamuza eliqhutshwa ubunjiniyela, eligxile kodokotela. Abakawutholi umqondo wokuthi amadivayisi wezokwelapha nawo angamadivayisi wempilo, ngakho-ke badinga ukuzizwa kahle futhi babukeke kahle ezigulini ezizisebenzisayo ngo-24/7, ngaphezu kokusigcina siphila.

Ngokusobala, sidinga umbonisi ukuze alwele lokhu kunqamuka. Sidinga inhlangano esemaphethelweni okuklama abathengi ukuze ikwazi ukukhuluma ngalolu daba. Ngokufanelekile, sidinga "igajethi enkulu" efana noJonathan Ive ukukhombisa imboni yedivayisi yezokwelapha okungenzeka.

Esikudingayo lapha ushintsho olukhulu ekucabangeni ngomkhakha obanzi - ongafinyeleleka kuphela uma umHoli othile Wokucabanga ohlonishwayo ebhekana nesihloko sokwakhiwa kwemishini yokwelapha esithangamini somphakathi. Ngakho-ke sikunxusa, Mnu. Jobs, ukuba ube yilowo Mholi Wokucabanga.

Siqale ngokucabanga ngezinto eziningi ongazithatha wena kanye / noma no-Apple ukuqala le ngxoxo:

* Xhasa umncintiswano we-Apple Inc. wedivayisi eklanywe kahle kakhulu evela eqenjini elizimele, futhi into ewinayo izothola ukwakheka okuvela kuJonathan Ive uqobo

* Yenza i- "Med Model Challenge": ithimba lokwakha i-Apple lithatha amadivayisi wezokwelapha akhona ambalwa futhi likhombise ukuthi ungawaphusha kanjani ukuze abe wusizo futhi aphole

* Sungula i-Apple Med Design School - nikela ngezifundo zemiqondo yokwakhiwa kwabathengi konjiniyela abakhethiwe abavela ezinkampanini ezihola phambili ze-pharma

Sidinga ingqondo yokudala efana neyakho ukusiza ukushintsha umhlaba, futhi. Thina, abasayine ngezansi, sicela ukuthi uthathe isinyathelo manje.

Ozithobayo,

I-DDD (Idivayisi ethembele kwidijithali)

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