UReebok Usanda Khulula Iziteki Ezintsha Ezisimeme Ezenziwe Ngommbila

-Delile

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Uma kwenzeka ungakaqapheli, "okususelwe ezitshalweni" ngokuyisisekelo ~ okusha okusha ~ uma kukhulunywa ngokudla okunempilo, ukudla, kanye nemikhiqizo yokunakekelwa komuntu siqu. Intshisekelo ye-veganism iyakhula (vele ubuze i-Google Trends), futhi abaningi abangewona ama-vegans banesifiso sokuphila ikakhulu izindlela zokuphila ezisuselwa ezitshalweni. (Yithi sawubona ku-flexitarianism.) Eqinisweni, imakethe yokudla neziphuzo esekelwe ezitshalweni manje idlula amaRandi ayizigidi eziyizinkulungwane ezingu-4.9 e-U.S., ukuthengisa kukhule ngaphezu kwamaphesenti angu-3.5 kusukela ngonyaka odlule, ngokusho kombiko. Izindaba Zebhizinisi Lokudla, owabika nokuthi inani lemikhiqizo eyethulwe ngelebuli "esekwe ezitshalweni" lifinyelele kuma-320 ngo-2016, uma kuqhathaniswa nama-220 ngo-2015 nango-196 ngo-2014.

Kepha ukudla akuyona ukuphela kwendawo lapho imikhiqizo yezitshalo ikhula khona. I-Reebok iphayona imfashini yezicathulo ezisekelwe esitshalweni-futhi isanda kukhipha umkhiqizo wayo wokuqala, itheku le-NPC UK Cotton + Corn. Ingxenye engenhla yenziwa ngokhuni wamaphesenti ayi-100, okuwukuphela kwalo kwenziwa ngepulasitiki eyenziwe nge-TPU eyenziwe ngommbila, kanti i-insole yenziwe ngoyela kabhontshisi we-castor. I-sneaker ifika emaphaketheni asetshenziswe kabusha, futhi zonke izinto azilahliwe. Umphumela: Isicathulo sokuqala esiqinisekisiwe se-USDA samaphesenti angama-75 sokuqala (futhi zinhle futhi).

Ngo-2017, iThimba Lekusasa likaReebok (iqembu elithuthukisa i-Cotton + Corn initiative) lamemezela ukuthi lisebenzela ukwakha isicathulo sokuqala esivuthwayo. Yize bengakafiki lapho, leli teku elisuselwa ku-bio liyisinyathelo esiqonde ngqo. (Ayikho i-pun ehlosiwe.) Ekugcineni, umgomo wabo uwukwenza uhla lonke lwezicathulo ezisekelwe esitshalweni ongakwazi ukwenza umquba ngemva kokuba usuqedile ngazo. Bese behlela ukusebenzisa lowo manyolo njengengxenye yenhlabathi esetshenziselwa ukukhulisa izinto ezintsha zezicathulo.

"Izicathulo eziningi zabasubathi zenziwa kusetshenziswa uphethiloli ukudala izinqubo zokwenziwa zenjoloba nezogwebu," kusho uBill McInnis, oyiNhloko yeReebok Future. "Njengoba izicathulo zezicathulo eziyizinkulungwane ezingama-20 zenziwa minyaka yonke, lena akuyona indlela esimeme yokwenza izicathulo. EReebok, besicabanga, 'kuthiwani uma siqala ngezinto ezikhulayo, bese sisebenzisa izitshalo kunezinto ezisuselwa kuwoyela?' Ngokusebenzisa izinsiza ezisimeme njengesisekelo sethu, bese kuthi ngokuhlolwa nokuthuthuka okuqhubekayo, sikwazile ukwakha itheku elisekelwe esitshalweni elisebenza futhi elizwakala njenganoma yisiphi esinye isicathulo."

“Sigxile ekwakhiweni kwezicathulo ezenziwe ngezinto ezikhulayo, ezenziwe ngezinto ezenziwe nge-bio-compost, ezenziwe ngezinto ezingagcwaliswa,” usho kanje. (I-ICYMI, izinkampani zezicathulo nazo zihlasela imakethe ngamateki woboya anobuhlobo obuhle.)

Uzibuza ukuthi ummbila usetshenziswa kanjani ukukhiqiza lowo mshudu, intwasahlobo oyithandayo lapho uzivocavoca? Vele ubonge isayensi. UReebok ubambisene neDuPont Tate & Lyle Bio Products (umkhiqizi wezixazululo ezisebenza ngokusebenza okuphezulu) ukusebenzisa iSusterra propanediol, umkhiqizo omsulwa, ongenaphethiloli, ongenabuthi, amaphesenti ayi-100 womkhiqizo osuselwe ku-USDA osuselwa kumbila.

Ungathenga amateku ama-unisex manje ku-Reebok.com ngo-$95. (Ngenkathi ukuyo, gcina lezi zingubo zokuqina zomzimba ngengubo yokugcina enhle.)

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