Lesi sikhangiso se-Tampax sivinjelwe Ngesizathu Esikhungathekisa Kakhulu

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Abantu abaningi banobuchule bokusebenzisa i-tampon ngokusebenzisa ukuxubana kokukhuluma nomndeni noma nabangane, ukulinga nephutha, nokutadisha Ukunakekelwa Nokugcinwa Kwakho. Mayelana nezikhangiso, i-Tampax ifake ulwazi oluwusizo ezikhangisweni zayo, kodwa (okwethusayo!) eyodwa isanda kuhlolwa.

Kwezentengiselwano, ezisakazwe e-UK nase-Ireland, umphathi wohlelo lwezingxoxo ubuza ukuthi, "Bangaki kini abake bayizwe itampon yenu?" Isimenywa sakhe siphakamisa isandla. "Akufanele!" kusho umphathi. "Kungase kusho ukuthi i-tampon yakho ayikude ngokwanele. Kuzomele uwakhuphule lapho!"

Ngemuva kwalokho, ukukhombisa iphuzu, ezinye izandla ezintantayo zibonisa indlela eyiyo nengalungile yokusebenzisa itampon. Ngakolunye uhlangothi, izandla zilingisa ngokufaka ingxenye ye-tampon ("hhayi nje ithiphu") kanti ngakolunye, zibonisa ukufaka i-tampon yonke indlela ("ukuze ibambe"). (Kuhlobene: I-Tampax Isanda Kukhulula Umugqa Wezinkomishi Zokuya esikhathini-Nansi Isizathu Sokuba Idili Elikhulu)

Kungahle kubonakale kungenangozi uma ungakhubekisi amashubhu epulasitiki nangesandla "i-vulvas," kepha ezentengiso zithole ukuhlukunyezwa futhi zakhishwa emoyeni e-Ireland. I-Advertising Standards Authority yase-Ireland (ASAI) ibuyekeze ezohwebo futhi yathi kuholele ezikhalweni ezine ezihlukene: ukuthi ngokuvamile ibicasula, ibukela phansi abantu besifazane (okungukuthi abesifazane abakhohlisayo abakwazi ukuvele bakuthole ngokufunda ibhokisi), kuqukethe amazwibela ocansi. , kanye/noma azilungele izingane. Ngemva kokubuyekeza, i-ASAI iphakamise kuphela isikhalazo sokuqala (sokuthi ukuthengisa ngokuvamile kwakukucasula), yathi isikhangiso sibangele "icala elibanzi" phakathi kwababukeli e-Ireland. Ngaleso sizathu kuphela, i-ASAI inqume ukuthi ezentengiselwano kufanele zidonswe. Umkhiqizo uthobele futhi wadonsa isikhangiso ku-Irish TV, ngokusho Umnduze.

Lokhu kuguquka kwemicimbi akumangazi kangako uma kunikezwa ukuthi izimakethe eziphathelene nokukhathazeka kwezempilo zabesifazane bezilokhu zilawulwa kanjani kuthelevishini. Thatha intengiso ye-Thinx ethi "MENstruation", ebonise umhlaba lapho wonke umuntu ethola ukuya esikhathini futhi kungekho inhlamba ehambisana nemikhiqizo yokuya esikhathini. Isikhangiso asiboniswanga sonke ku-TV, ngoba izithombe zegazi azivunyelwe. Amanye amanethiwekhi enqabile ukwenza isikhangiso nhlobo ngaphandle kokuthi uThinx asuse isibhamu sowesilisa ngentambo yethoni ebonakalayo ilenga ezingutsheni zangaphansi. Kwesinye isibonelo, intengiso kaFrida Mom ekhombisa umama omusha eshintsha iphedi yakhe futhi esebenzisa ibhodlela le-peri wenqatshiwe ekuvezeni ngesikhathi sama-Oscars ngoba kuthathwa njengokusobala kakhulu. (Okuhlobene: Kungani Kufanele Ungagqoki Amathamponi Amunca Okungenayo Ngokugeleza Kwesikhathi Sokukhanya)

Ezentengiselwano zeTampax, ngenkathi kuvunywa ukuthi zinenhliziyo elula, zazifundisa ngamehlo abomvu, okwenza ukwenqatshwa kwazo kudumaze kakhulu. Ekuphenduleni kukaTampax kwizikhalazo ze-ASAI, uphawu lokunakekelwa kwesikhathi luthi ezentengiselwano zisekelwe "ocwaningweni olunzulu nabathengi emazweni amaningi aseYurophu ukuthola ukuthi yiziphi izithiyo zokusebenzisa [ama-tampon], ikakhulukazi kumaqembu eminyaka yobudala aphakathi kuka-18 no-24 njengoba beqala ukusebenzisa ama-tampons kaningi." Lo mkhiqizo wenze inhlolovo ku-inthanethi yabantu abadala base-Europe abangaphezu kuka-5,000 futhi wathola ukuthi amaphesenti angama-30-40 abaphendulile bebengawafaki ama-tampons abo ngendlela efanele, kanti amaphesenti angama-30-55 bebengaluleki ngokugcwele isicelo. UTampax uphinde waphawula ukuthi abaphenduli abavela eSpain, izwe eselivele linezikhangiso ezifanayo zokufundisa ezinakekela isikhathi, bebengenamathuba amancane okukhombisa ukuthi basebenzisa ama-tampon ngokungeyikho noma behlangabezana nokungaphatheki kahle.

Noma ngubani owake wafaka itampon eceleni uyazi ukuthi isimemezelo esithi "Uzobakhuphula lapho!" iseluleko esihlakaniphile. Kubi kakhulu ukuthi futhi kucatshangwa ukuthi kudala "ukwanda kwecala" e-Ireland.

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