Ubuchopho bakho buvuliwe: Ukubukela i-TV nge-Binge

-Delile

• Buyekeza kwe-

Umuntu waseMelika ovamile ubukela ithelevishini amahora amahlanu ngosuku. Usuku. Susa isikhathi ozochitha ukulala nokusebenzisa indlu yangasese, futhi lokho kusho ukuthi uzodlula cishe ingxenye yesithathu yempilo yakho yokuvuka phambi kweshubhu. Kungenzeka kanjani ukuthi umsebenzi owodwa ubambe ngokumangazayo kangaka, ngokungaguquguquki? Njengesidakamizwa esilutha ngokuphelele, cishe zonke izici zesipiliyoni sokubuka ithelevishini ziyabamba futhi zigcine ukunaka kwengqondo yakho, okuchaza ukuthi kungani kunzima kangaka ukuyeka ukubuka iziqephu eyodwa (noma ezintathu) ze I-Orenji yiNtsha Entsha.

Lapho Uvula I-TV

Cindezela amandla, futhi igumbi lakho ligcwele amaphethini amasha futhi agudlukayo wokukhanya nomsindo. I-pivot yama-engeli ekhamera. Abalingiswa bagijima noma bamemeze noma badubule okuhambisana nemisindo nomculo. Azikho izikhathi ezimbili ezifanayo. Ebuchosheni bakho, lolu hlobo lokuvuselela izinzwa ngokuqhubekayo luyinto engenakwenzeka kakhulu ukungaziba, kuchaza uRobert F. Potter, Ph.D., umqondisi we-Institute for Communication Research e-Indiana University.

UPotter usola indlela yokusebenza kwengqondo yena nabanye abacwaningi ababiza ngayo impendulo eqondisayo. “Izingqondo zethu zisebenza kanzima ukuze zinake ngokuzenzakalelayo noma yini entsha endaweni yethu, okungenani isikhathi esifushane,” uyachaza. Futhi akubona nje abantu; zonke izilwane zavela ngale ndlela ukuze zibone izinsongo ezingaba khona, imithombo yokudla, noma amathuba okuzala, kusho uPotter.

Ingqondo yakho inamandla okuthola cishe ngaso leso sikhathi futhi unganaki ukukhanya okusha noma umsindo. Kodwa ngokushesha nje lapho umculo ushintsha noma i-engeli yekhamera ishintsha, i-TV ibamba ukunaka kobuchopho bakho futhi, kusho uPotter. "Ngitshela abafundi bami ukuthi uma becabanga ukuthi bangafunda phambi kwe-TV, basephutheni," esho ngokuncokola, enezela ukuthi ukuphazamiseka okuncane njalo kuzovimba imizamo yabo yokugxila ezintweni zokufunda. “Lokhu kuchaza nokuthi ungahlala kanjani phambi kwe-TV futhi uzitike amahora namahora ngesikhathi futhi ungazizwa ulahlekelwe ukuzijabulisa,” usho kanje. "Ubuchopho bakho abunaso isikhathi esiningi sokukhathazeka."

Ngemuva kwemizuzu engama-30

Ucwaningo lukhombisa ukuthi, ngaleli phuzu, iningi lomsebenzi wakho wobuchopho ususukile engxenyeni yangakwesobunxele waya kwesokudla, noma usuka ezindaweni ezithintekayo ngokucabanga okunengqondo usiya kulabo abathintekayo ngokomzwelo. Kubuye kwaba nokukhishwa kwama-opiate emvelo, okuphumuzayo abizwa ngama-endorphin, ucwaningo lukhombisa. Lawa makhemikhali obuchopho azizwa ejabule ageleza cishe phakathi nanoma yikuphi umlutha, ukuziphatha okujwayela umkhuba, futhi ayaqhubeka nokukhukhula ubuchopho bakho inqobo nje uma ubuka ithelevishini, kusikisela ucwaningo oluvela ku-Journal of Advertising Research.

Ama-Endorphin nawo abangela isimo sokuphumula, ucwaningo lukhombisa. Ukushaya kwenhliziyo yakho nokuphefumula kwakho kuyehla, futhi, njengoba isikhathi sihamba, umsebenzi wakho wezinzwa ushintsha uye wehlele kulokho ososayensi kwesinye isikhathi abakubiza ngokuthi "ubuchopho bakho obuyisilwane esihuquzelayo." Ngokuyisisekelo, usesimweni sokusebenza kahle, lezi zifundo ziphakamisa. I-noodle yakho ayihlaziyi ngempela noma ayihlukaniseli idatha eyitholayo. Ngokuyisisekelo kumunca nje. Umbumbi ubiza lokhu ngokuthi "ukunakwa okuzenzakalelayo." Uthi, "Ithelevishini ikugeza nje futhi ubuchopho bakho buhamba ngezinguquko zezinzwa zezinzwa."

Ngemuva kwamahora ambalwa

Kanye nokunaka kwakho okuzenzakalelayo, unohlobo lwesibili lwePotter olubiza ukunakekelwa okulawulwayo. Lolu hlobo lubandakanya ukuxhumana okuncane ngokwengeziwe engxenyeni yobuchopho bakho, futhi kuvame ukwenzeka lapho ubuka umlingiswa noma isigcawu esithakazelisa ngempela. "Ukunakwa kungukuqhubeka, futhi uhlala ushibilika kulokho kuqhubeka phakathi kwalezi zizwe ezilawulwayo nezizenzekelayo," kuchaza uPotter.

Ngasikhathi sinye, okuqukethwe yithelevishini yakho kukhanyisa indlela yobuchopho bakho futhi kugweme amasistimu, kusho uPotter. Kalula nje, ubuchopho bakho benzelwe ngaphambilini ukukhanga nokwenyanya, futhi bobabili bakubamba futhi bakunake ngezindlela ezifanayo. Izinhlamvu ozizondayo zikugcina uhlanganyele kakhulu (futhi ngezinye izikhathi nangaphezulu) kunabalingiswa obathandayo. Zombili lezi zinhlelo zihlala ziyingxenye ye-amygdala yobuchopho bakho, kuchaza uPotter.

Ngemva Kwakho (Ekugcineni!) Vala i-TV

Njenganoma yisiphi isidakamizwa esiluthayo, ukunqanyulwa kokunikezwa kwakho kubangela ukwehla kungazelelwe ekukhishweni kwalawo makhemikhali obuchopho obuzizwa kahle, angakushiya nomuzwa wokudabuka kanye nokuntuleka kwamandla, ucwaningo lubonisa. Ukuhlola kusukela ngawo-1970 kwathola ukuthi ukucela abantu ukuba bayeke i-TV inyanga eyodwa empeleni kwabangela ukucindezeleka kanye nomuzwa wokuthi abahlanganyeli "balahlekelwe umngane." Futhi lokho kwakungaphambi kweNetflix!

U-Potter uthi ukusabela kwakho ngokomzwelo kokuqukethwe obukubuka nakho kuhlala imizuzu noma amahora. Uma uzizwa uthukuthele noma uthukile, leyo mizwa ingase ithinte ukusebenzelana kwakho nabangani kanye nomndeni wakho-mhlawumbe icala lokunamathela kuma-Mindys nama-Zooeys, nokugwema lawo ma-Walter Whites.

Buyekeza kwe-