Ubuchopho bakho buvuliwe: Ukuthenga kokudla

-Delile

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Ungena udinga iyogathi, kodwa uphuma nengxenye yeshumi nambili yokudla okulula nezinto ezithengiswayo, itiye lebhodlela, kanye nesikhwama semali esingu-$100 esilula. (Ngaphezu kwalokho, cishe ukhohlwe konke ngaleyo yogurt.)

Akuwona umlingo. Izitolo ezinkulu zanamuhla zenzelwe ukunxenxa ingqondo yakho ekuthengeni ngokungacabangi. Nakhu ukuthi:

Lapho Uqala Ungena

Izimbali, izithelo nemifino cishe kuhlala kutholakala eduze nomnyango wesitolo. Kungani? Le mikhiqizo inika ubuchopho bakho umbono wokuthi ungena endaweni ethile yemvelo futhi entsha-i-oasis emnandi ngaphandle kwalo lonke usuku lwakho lomsebenzi, kuchaza uMelanie Greenberg, Ph.D., isazi sokusebenza kwengqondo esiseNyakatho California.

Khiqiza okufakwa emakhreyithini noma okuwele obhasikidi thumela ubuchopho bakho umyalezo ongaqondakali: Lezi zithelo nemifino ilethwe iqonde ivela ensimini, ngokungafani nokuthunyelwa ngeziqukathi zezimboni, kusho uGreenberg.

Kungenzeka futhi ukuthi ubone (futhi uhogele!) indawo yokubhaka, kusho u-Aner Tal, Ph.D., we-Cornell University Food & Brand Lab. Abanikazi bezitolo bayazi ukuthi amakha ezimpahla ezibhakwe abangela indlala. Futhi uma ulambile, maningi amathuba okuthi uthole ukudla okubukeka kumnandi obungahlosile ukukuthenga, ucwaningo lukhombisa.

Uma kwenzeka ushintsha umqondo wakho bese unquma ukushiya esitolo, iminyango ezenzekelayo ebangelwa izinzwa ngaphandle kuphela ivimbela indlela yakho. Kanye nezinye izithiyo, lezi zithiyo zikuphoqa ukuthi uhambe esigabeni esikhulu sesitolo lapho uphuma, kuchaza uGreenberg.

Ema-Aisles

Abacwaningi bayazi ukuthi ujwayele ukuskena izingxenye ezimaphakathi zamashalofu kanye neziphetho zamaphaseji egrosa kakhulu. Ngaleso sizathu, izitolo zokudla zibeka izinto eziheha kakhulu kulezo zindawo, kusho uTal. Ngakolunye uhlangothi, ama-bargain brands nezinto ezikhethekile zivame ukufakwa ezikhaleni zeshalofu eziphezulu nezansi amehlo akho angazinaki.

Ngezizathu ezifanayo, izinto ozifuna kakhulu (ubisi, amaqanda, nebhotela) cishe zihlala zibekwa kude kakhulu nomnyango wesitolo ngangokunokwenzeka, kuchaza uTal. Lokhu kukuphoqa ukuthi udlule eminye imikhiqizo eminingi usendleleni. Futhi uma udlula izinto eziningi, maningi amathuba okuthi uphonsa izinto ekalishini lakho, ucwaningo lubonisa. (Izinqola zokudla ngokwazo sezikhulile ngokuhamba kwesikhathi, okuyizifundo ezibonisa ukuthi zikukhuthaza ukuthi uthenge okuningi ukuze uzigcwalise.)

Ukuthengisa kanye Okukhethekile

Uma ubona ukwehliswa kwentengo noma into yokuthengisa (lawo ma-tag aphuzi amemeza athi "Okubili ngakunye!" Noma "Gcina Amaphesenti angama-30!"), Ingxenye yobuchopho bakho ebizwa nge-mesial prefrontal cortex iyakhanya, ithola isifundo esivela eStanford University. Inkolelo yokuthi ungonga imali iphinde icishe ingxenye yenoodle yakho exhunywe ezinhlungwini nasezinqumweni zokungazithengi, ucwaningo luphakamisa. Ngisho noma ungayidingi ngempela into ethengiswayo, ubuchopho bakho bukuqhubezela ekuyithengeni, ucwaningo lubonisa.

Izitolo ezinkulu nazo zisebenzisa indlela ebizwa ngokuthi "i-anchoring," eyaqala ukubekwa ngabacwaningi bakwa-Israel ngawo-1970. Ihange lifaka ukubopha ingqondo yakho kunani lokuqala, eliphakeme ukuze noma iyiphi intengo enikezwayo ibukeke njengesivumelwano esimnandi. Isibonelo: Uma ubona into ithengiswa yodwa nge $ 3.99, mancane amathuba okuthi uyithenge kunokuthi, ngenhla kwale ntengo, ubuye ubone, "Njalo $ 5.49." Ingqondo yakho ikholelwa ukuthi wonga imali nakuba mhlawumbe ubungeke uthenge into ngaphandle kokuqhathaniswa kwentengo.

Iskena Amalebula Omkhiqizo

Akumangalisi ukuthi abathengisi bokudla bagqamisa izici ezinempilo zomkhiqizo wabo ngezimangalo ezinjenge- "0 Trans Fats!" noma "Amaphesenti ayi-100 okusanhlamvu okuphelele!" Futhi nakuba lezi zitatimende (ngokuvamile) ziyiqiniso, lokho akusho ukuthi ukudla okungaphakathi akugcwele ezinye izithasiselo ezingafuneki, kusho uTal. Kukhona nocwaningo olukhombisa ukuthi amalebula okudla okuluhlaza enza imikhiqizo ibonakale inempilo kuwe, noma ngabe izinto zingamakhukhi noma u-ayisikhilimu.

Amanye amalebula abuye agcizelele isici somkhiqizo esiyisisekelo ukuwenza ubonakale uhlukile, kusho uTal. Isibonelo: Isiqukathi esisodwa seyogathi singase sithi, "Umthombo Omkhulu Wama-Probiotics!" noma ngabe yonke i-yogurt ngokwemvelo i-probiotic. Futhi izinsuku zokuphelelwa yisikhathi noma "ezihamba phambili" manje sezivela kuyo yonke into kusuka kusosi we-pasta kuya ekuhlanzeni indishi yangasese. Kepha ungakhohliswa ukholelwe ukuthi le mikhiqizo iphela ngokushesha okukhulu, kuxwayisa uGreenberg. “Abakhangisi bemikhiqizo bangeza izinsuku zokuphelelwa yisikhathi ukuze bakukhuthaze ukuthi uthenge izinto ezintsha,” echaza. Ezimweni eziningi, ngisho nobisi namaqanda kuzohlala izinsuku ezimbalwa kudlule usuku olunelebuli, uyanezela.

Ngenkathi Uphuma

Ngemuva kokuhlasela kokukhangisa osanda kuphusha inqola yakho, umzila wokuphuma ungase ube ukuhlolwa okukhulu kwamandla. Ukuhlolwa okuningi kuthole ukuthi ukuzithiba kwakho kuthanda ukwehla lapho uphoqeleka ukwenza izinqumo eziningi. Ochwepheshe babathengi bathole ukuthi ubuchopho bakho obugugile kungenzeka buhehwe uswidi, omagazini, nokunye ukuthenga okungalindelekile kurejista.

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