I-ASOS Ifake Ngokuthula Imodeli Ye-Amputee Emkhankasweni Wayo Omusha Wokugqoka
-Delile
Imikhiqizo ebhodini isebenza ukumela abesifazane bangempela, bansuku zonke ezikhangisweni zabo, kepha awuboni i-amputee modellingwear nsuku zonke. Lokho kuyingxenye ngoba asivamile ukucabanga ngabantu abakhubazekile njengabanesifiso noma amandla okusebenza, kodwa umkhankaso omusha we-ASOS wezingubo ezisebenzayo ulapha ukuze ukutshele ngenye indlela. (Okuhlobene: I-Amputee Model Shaholly Ayers Iphula Izithiyo Kwimfashini)
Ibizwe ngokuthi "Izizathu Eziningi Zokuhamba," lo mkhankaso unethemba lokuthi abantu bazohamba besebenzisa iqembu le-eclectic labasubathi ukwenza inkuthazo enkulu. "Khohlwa unyaka omusha, wena omusha. Njengamanje, ukunyakazisa umzimba wakho akukhona ukuthi kuqine kakhulu, kunamandla futhi kuncike kakhulu. Kumayelana nokushintsha umbono wakho, ukuhlala usebenza futhi uzizwe kahle, noma ngabe yisiphi isizathu sakho," kusho lo mkhiqizo kuwebhusayithi yabo ngenkathi echaza umkhankaso.
Owesifazane oyedwa ogqame phambili naphambili kulo mkhankaso ungummeli oqinile futhi oyimodeli enqunywe isitho uMama Cāx, naye oseyintshantshu ye-yogi kule minyaka eyisishiyagalombili edlule. “Ngemuva kokunqunywa kwami isitho, ngazabalaza nobuhlungu obungapheli beqolo,” utshele i-ASOS. "Bengifuna ukuzivocavoca umzimba obekulula emadolweni futhi i-yoga ibiyisixazululo esifanele." (Okuhlobene: Ngingu-Amputee futhi ngiQeqesha-Kepha Abanginyathelanga Ejimeni Ngaze Ngangineminyaka engama-36)
Kwividiyo yomkhankaso, uCāx ubonakala egeleza kakhulu nge-yoga (ngaphandle kokufakelwa kwakhe, singangeza) FUTHI uphethe izinduku ngenkathi enza imishini ethile ye-Adidas ekhasini eliyisiqalo le-ASOS.
Nakuba kuhlale kumangalisa ukubona ukumelwa okunjalo, ingxenye engcono kakhulu ukuthi i-ASOS ikwenze lokho ngaphandle kwezinsimbi eziningi namakhwela noma ukuzihalalisela ngesinqumo sabo sokufaka imodeli yabanqunyiwe. Ngiyethemba, i-ASOS ukuphatha lokhu njenge-NBD izosisiza ukuthi sifinyelele eqophelweni njengomphakathi lapho ukubona amamodeli wamakhono * wabo bonke emkhankasweni onjalo kuzobonakala kuyinto ejwayelekile ngokuphelele. (I-ICYMI, bakwenze lokhu ngaphambilini ngesikhathi benquma buthule ukuyeka ukuthinta kabusha izithombe zabo ze-swimsuit.)
Sekukonke, ama-props amakhulu ku-ASOS ngokuthatha igxathu elikhulu kangaka ohlangothini olufanele futhi badlala indima yabo ekusaseni elihlanganisa futhi elihlukahlukene.