I-Athleisure Isizophenduka Ingqikithi Ephelele Engabizi kakhulu

-Delile

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Uma ngabe ubulangazelela ama-leggings ama-Lululemon kodwa ube uhlakaniphile ngemali futhi wakhetha inketho yezemidlalo engabizi kakhulu, awuwedwa. Njengoba izinkampani ezinjenge-H & M, iVictoria's Secret, ne-Forever 21 zethula imigqa yezingubo ezisebenzayo ngamanani aphansi, imikhiqizo enamagama amakhulu ibona ukwehla okukhulu ekuthengisweni.

Futhi nakuba lokho kungase kubonakale njengento embi, kunjalo enkulu izindaba zentombazane ekwazi kahle ngokwezimali; njengoba imakethe igcwala iziqongo ezinhle zezitshalo nama-leggings anephethini wokugqoka ukuzivocavoca kwakho (futhi, lesbehonest, brunches) kuze kube isifiso senhliziyo yakho, abathengisi abavame ukukhokhisa ingalo nomlenze wezemidlalo bangaphoqeleka ukuba bashaye amanani ukuze baqhubeke nokuthengisa.

Ukuthengiswa kwezingubo ezisebenzayo kukhuphuke ngamaphesenti ayi-16 ngo-2015 uma kuqhathaniswa nonyaka odlule, njengoba kwabikwa yiBloomberg, kepha ukwethulwa kwakamuva kolayini bezingubo ezisebenza kakhulu (sawubona, uBeyonce noTory Burch) kwehlise amanani entengo. Isilinganiso samanani okuthengisa ama-leggings ne-capris sehle ngamaphesenti ayisishiyagalolunye kwikota yokuqala ka-2016 kusukela onyakeni owedlule, ngokusho kwedatha evela enkampanini yocwaningo iSportsOneSource, njengoba kubikwe yiBloomberg (bheka igrafu ngenhla). Futhi lokho kusho ukuthi izinkampani ezingagxili emkhakheni we-fashion-meets-fitness bandwagon (noma ziyakhohlwa mayelana nawo wonke lawa mabhrendi amasha, okuqala) angeke akwazi ukuqhubeka nokuntanta. Ngokusho kwe-Bloomberg, i-City Sports, i-Sports Authority, i-Pacific Sunwear, i-American Apparel, ne-Quicksilver zonke zithumele izincwadi zokuqothuka, kanti eyodwa evela kumthengisi wezemidlalo i-Eastern Mountain iyasebenza.

Igrafu evela eBloomberg engezansi ikhombisa ukuthi abakwaNike-ake basibize nje ngokuthi iBeyoncé yomhlaba wokugqoka okufanelekile - ukuphela kwenkampani akenzanga kubonakale ukwehla kokuthengiswayo onyakeni odlule. Ngiyethemba, lokhu kusho ukuthi izinkampani zethu esizithandayo zizoqala ukunikeza izingubo ezisebenzayo ngamanani esingawavuma ukuthi sijuluke. (Ngoba njengoba nje sithanda izinto ezingama- ~ fancy ~, kuzwakala kuxaka ukujuluka ebhulukweni elilodwa elibiza kakhulu Ukudonswa kokuthenga okungapheli okungu-21. Noma singenankinga yokuvuma ukuthenga abaklami.)

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