ULululemon Usebenzise Iminyaka Emibili Eklama I-Sports Yezemidlalo Ephelele

-Delile

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Ama-bras ezemidlalo awahlali njalo eqhekeziwe ukuba abe. Impela, beza ngamahybrids amahle esithanda ukuwabuka. Kepha uma kukhulunywa ngeqiniso ukugqoka amaswidi? Zingaba yikho konke kusuka kokungalingani kahle nokungakhululeki kuya kabuhlungu obucayi. (Uyazi ukuthi ukugoqa izintambo ungene ehlombe lakho, awukwazi ukulinda ushintshe uhlobo lobuhlungu?)

Ishiye kuLululemon ukuxazulula inkinga. Namuhla, inkampani yokugqoka yabasubathi ikhiphe ubhodisi wabo omusha wezemidlalo, i-Enlite Bra, enedizayini ebushelelezi, engenamthungo nezinkomishi ezakhelwe ngaphakathi ezithambisa ukuqhuma kwama-boobs akho. Yenziwe ngendwangu entsha ye-Lululemon ebizwa nge-Ultralu, engazwakali nje kuphela njenge-luxe kodwa futhi engasindi, ephefumulayo, futhi ethambile esikhunjeni sakho. Futhi inezintambo ezinkulu kakhulu (funda: akusekho ukumba ihlombe okubuhlungu).

Iminyaka emibili kwenziwa, i-Enlite Bra ifuna ukuhlanganisa ukusebenza okuphezulu nokunethezeka. ULululemon waqala ngokuthola ukuthi abesifazane bafuna ubhodisi wabo ube kanjani ukuzwa ngenkathi bejuluka. Impendulo evela kwabesifazane be-1,000 + iveze ukuthi umbono wokuthi ukunyakaza kukuthinta kanjani ukwesekwa bekungukhiye ekwakheni umkhiqizo omuhle-ukuqonda okuholele iqembu ukuthi lifunde-yini enye-amabele ethu.

"Sibheke ukuthi umzimba uhamba kanjani nokuthi ubukeka kanjani ukuze siqonde ukuthi ungawukhulisa kanjani umkhiqizo onamathela ezidingweni zesivakashi ngesikhathi sokuzivocavoca ngamandla," kuchaza umklami uLaura Dixon.

Futhi ngenkathi ubhodisi wezemidlalo ojwayelekile emakethe ugxila kuphela ekunyukeni nasezingeni eliphansi kwamabele, ngokuhlola (nabesifazane bangempela!) Ebhodini locwaningo nobuchwepheshe obusezingeni eliphezulu eWhitespace-Lululemon eVancouver-engineers athuthukise "ngokuphelele ukuqonda ukuthi amabele ahamba kanjani kuzo zonke izinhlangothi, hhayi nje phezulu naphansi. " Umphumela? Ubhodisi osekela futhi othuthukisa ukunyakaza, okusiza ukuthi uzizwe ungcono kakhulu phakathi nokujima.

Unentshisekelo yokubona ukuthi yini yonke le hype emayelana nayo? I-sizing yehluke kancane kunokujwayelekile (ngoba, uyazi, yakhelwe ukulingana njenganoma iyiphi enye i-bra laphaya!). Kepha uLululemon unesiqondisi esisebenzisekayo esizeni sabo sokuthola usayizi ophelele kowesifazane ngamunye. BTW: Iyangena 20 osayizi abenziwe ngezandla emizimbeni yabesifazane bangempela.

Okuwukuphela kwento ebuyela emuva kubonakala kuyithegi yentengo ka-bra: $ 98. Kodwa-ke besifazane, izingcezu zokutshala izimali zinendawo yazo ku-wardrobe yezemidlalo, akunjalo? (Sithi yebo.)

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