Umkhankaso Omusha ka-Missguided Ubungaza 'Ukungapheleli' Kwesikhumba Ngendlela Engcono Kakhulu

-Delile

• U-Isabella Fernandes
• UMariana Mendes
• UPolly Ellens
• Beth Brice
• UMaya Spencer-Berkeley
• Joanne Dion
• Buyekeza kwe-

Umkhiqizo wemfashini waseBrithani u-Missguided ubulokhu ucindezela umgubho wokuhlukahluka isikhathi eside manje. Imikhankaso yabo yangaphambilini efana ne-#KeepBeingYou kanye nethi #MakeYourMark ihlanganisa abantu bazo zonke izinhlobo, osayizi, izinhlanga, kanye nezimo zobulili. Umnyakazo wabo wakamuva wokuzithanda ukhuthaza abantu ukuthi bazizwe bekhululeke kakhudlwana esikhumbeni sabo-kungakhathaliseki ukuthi 'kunamaphutha' kangakanani. (Okuhlobene: Lo wesifazane Wahlukunyezwa Ngenxa Ye-Vitiligo Yakhe Ngakho Waguqula Isikhumba Sakhe Sabenza Ubuciko)

Ibizwa nge- # InYourOwnSkin, izithombe zabo ezintsha zomkhankaso zifaka phakathi abesifazane isikhumba sabo ongasibona sivaliwe noma simelwe ngokukhangisa okujwayelekile. Kodwa esikhundleni sokubuka izibazi zabo, izimpawu zokuzalwa, amabala, ubu-albinism, nezinye izimo zesikhumba 'njengezingaphelele', u-Missguided uyazamukela ngethemba lokususa inhlamba ezungeze isikhumba ehluke ngokuphelele.

"Njengokuqhubeka kwenhlangano yethu ye- #KeepOnBeingYou, sisebenzisane nabesifazane abayisithupha abasinika amandla abasikhuthazile ukuthi bathathe ukugqama kwabo emkhankasweni wethu we- # InYourOwnSkin," kusho uMissguided kwiwebhusayithi yabo. "Lezi zingane ziyaqhubeka nokubekela inselele umbono womhlaba ngobuhle futhi zizwakalisa ukuzethemba ukuze zikhululeke #InYourOwnSkin."

Nakhu konke odinga ukukwazi mayelana namantombazane ahola lo mnyakazo omangalisayo:

U-Isabella Fernandes

U-Isabella, 19, wahlushwa ukusha okukhulu emzimbeni wonke ngesikhathi ihembe lakhe libanjwa ngomlilo endlini eminyakeni emibili edlule. Ngokulandela iphupho lakhe lokuba yimodeli, unethemba lokuthi abesifazane abaningi bazokhuthazeka ukwamukela ukusha kwabo futhi bangavumeli izibazi zabo zibabambe. "Ngicabanga ukuthi ukuba namahlumela okuncike kakhulu ezibukweni noma umehluko noma ukuqiniseka ngomzimba kuhle impela futhi kuyisiqalo esihle impela," esho engxoxweni nale nkampani ngomkhankaso wayo we- # InYourOwnSkin. "Kodwa ekugcineni inhloso ukuthi kube nengxube yabesifazane endaweni eyodwa, ngakho abesifazane abakhubazekile noma abakhubazekile nabo bathathwa njengabajwayelekile."

UMariana Mendes

Lo mdlali waseBrazil oneminyaka engama-24 wazalwa enophawu lokuzalwa ebusweni bakhe. Eminyakeni edlule, uye wafunda ukuthanda indlela abukeka ngayo futhi usebenzise izinkundla zokuxhumana ukuze akhuthaze nabanye ukuba benze okufanayo.

UPolly Ellens

Imodeli yesikhathi esigcwele yazalwa inamachashaza amahle ebusweni bayo futhi imayelana nabesifazane abasekela abanye abantu besifazane. "Ukuhlala unesikhwele, unenzondo, futhi unomona kungalimaza umphefumulo," esho ngesikhathi exoxa noMissguided. "Futhi kuyimbangela yezinkinga ezithile zabesifazane lapho abesifazane behliswa ngokumelene nabanye besifazane. Sidinga ukukuguqula lokho kube ngabesifazane abeseka abesifazane." (Okuhlobene: Laba Abesifazane Babonisa Okwenza Ukunyakaza kwe- #LoveMyShape Is So Freakin 'Empowering)

Beth Brice

Kuwo wonke amamodeli emkhankasweni ka-Missguided, u-Beth wayengowesifazane owaxoshwa ngqo emgwaqeni. Une-psoriasis (isimo sesikhumba esivele sivuvukele lapho umzimba wakho ukhiqiza amaseli esikhumba ngokweqile) futhi ufunde ukuthanda nokwamukela isikhumba sakhe. "Ubuhle kimi bumayelana nalokho okungaphakathi kobuntu, injabulo, uthando, nokwamukelwa," etshela lo mkhiqizo. "Uma ukwazi ukwamukela futhi uzithande lokho kuyinto enhle kimi." (I-ICYMI, osaziwayo njengoKim Kardashian nabo bebelokhu bekhuluma nge-psoriasis yabo.)

UMaya Spencer-Berkeley

Lo mmeli onomzimba ungene ekumodeleni ukuze asize ukuqwashisa nge-Epidermolysis Bullosa (EB), isimo sofuzo esiyivelakancane esidala ukuthi isikhumba siqhume kalula. "Ngicabanga ukuthi ubuhle injabulo," utshele uMissguided. "Uma uzemukela uyakhanya futhi kimi lokho ubuhle."

Joanne Dion

Njengemodeli yobukhulu obungeziwe ene-albinism, u-Joanne usebenzise ukuzethemba kwakhe nendlela yokuqinisa umzimba ukuze aqhubekisele phambili ukuhlukahluka nokwamukelwa emhlabeni wemfashini. “Iqhaza lami empilweni akumele ‘lamukeleke emphakathini,’” etshela uMissguided. "Ngiphila ngokungesabi futhi angiphili ngami."

Sithanda umzamo oqhubekayo ka-Missguided wokwephula isikhunta. Nakhu ukuthemba ukuthi izinhlobo eziningi ziyalandela, ukuze kube nokuhlukahluka (kwesikhumba, umzimba, ukuphakama-konke!) konke isikhathi.

Buyekeza kwe-