IPeloton Iqhubeka Nesinyathelo Sayo Sokulwa Nobandlululo Ngomkhankaso othi 'Sisonke Sisho Sonke'

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Ebheka ikhamera esihlalweni sebhayisikili lakhe, umqeqeshi wePeloton uTunde Oyeneyin unikeze lawa magama abuhlungu ukuvula imizuzu yakhe engama-30 Khulumela phezulu gibela ngoJuni 30, 2020: "Siyazivikela ekwazini izinhlungu zabanye ngoba zibuhlungu futhi azikhululekile. Ukuze sivuswe, ukuze siphaphame, kufanele sizimisele ukuncika kubo."

Phakathi nekilasi elidinga kakhulu ngokomzimba nangokomzwelo - elikhishwe ngemuva nje kokubulawa kukaGeorge Floyd ngoMeyi 2020 - u-Oyeneyin wanxusa abagibeli ukuthi babhekane nokungakhululeki kwabo futhi baqhubekisele phambili ushintsho ngokukhuthazela ezinseleleni. Kwakungalesi sikhathi lapho uPeloton naye ethathe khona isinyathelo sokuzibophezela ekubeni yinhlangano emelene nokucwasa ngokwebala, ngokusungulwa kweSithembiso sayo seminyaka emine, i-Peloton Pledge yeminyaka emine. Ngalokhu, iPeloton ibeke imigomo yayo yokulwa nokungabi nabulungisa ngokobuhlanga nokungalingani, kufaka phakathi amathuba okufunda okulwa nobandlululo kubasebenzi, ukufaka imali ezinhlelweni zentuthuko yamalungu eqembu lamahora, kanye nokutshala imali ezinhlanganweni ezingenzi nzuzo ukuxhasa ukulwa nobandlululo oluhlelekile. Manje, isikhathi esingaphezu konyaka, inkampani iphinda kabili emizamweni yayo futhi iphakamisa ukuzibophezela kwayo kunhloso.

Ngokwethulwa kwakamuva komkhankaso kaPeloton "Sisonke Sisho Sonke", lo mkhiqizo ucabanga ngezinyathelo owazenza ngendlela yePeloton Pledge. Isiza esikhethekile sesibambiso sikaPeloton (vakashela ku-pledge.onepeloton.com) asigcini ngokuveza imininingwane ngenqubekela phambili yokulwa nobuhlanga kuze kube manje kepha sinikeza umphakathi izibuyekezo ezijwayelekile zokuthi iPeloton iqhubeka kanjani nokufaka isandla enhlosweni yokulima ubandlululo ngaphakathi inkampani kanye nomphakathi womhlaba. "Umkhankaso wethu 'Wokubambisana Usho Sonke' usivumela ukuba siziphendulele futhi simeme amalungu ethu kanye nathi ohambweni," kuchaza uDara Treseder, uSelp kaPeloton kanye nenhloko yezokukhangisa emhlabeni jikelele.

Ngaphezu kochungechunge lwamakilasi, (ama-Oyeneyin's Khulumela phezulu ukugibela kuhloselwe ukuhambisana nabangu-10 Adonse umoya izikhathi zokulamula neze-yoga ezivela kuthisha wasePeloton yoga u-Chelsea Jackson Roberts, Ph. D.), inkampani manje inikela ngamalungu eqembu angathunyelwanga, ihora ngalinye isilinganiso sehora se- $ 19 ngehora, ama- $ 3 ngaphezulu kunamazinga angaphambilini. Yize lezo zigaba zokukhokhelwa zingasho lukhulu kumthengi, kukhombisa imizamo yomkhiqizo mayelana nokulingana kwamaholo. Ukwengeza, i-Peloton iphinde yakha ubambiswano lomthelela kumphakathi nezinhlangano emhlabeni wonke ukuze kudalwe ukufinyelela okungcono kumathuba okufaneleka emiphakathini engagadiwe. Lezo zinhlangano zifaka phakathi iCentre for Antiracist Research eBoston University, GirlTrek, Local Initiatives Support Corporation, The Steve Fund, International Psychosocial Organisation eJalimane, i-UK Sporting Equals, kanye neCaibu Community Health Centre yaseCanada. Le nkampani iphinde yakha amathuba okukhula komuntu siqu, okuhlanganisa Uhambo Lokufunda Lwe-Antiracism lwekota, izikhathi zokulalela, kanye nemihlangano yokufundisa ye-DEI. (Okuhlobene: Ababhukudi Beqembu lase-USA Bahamba Phambili Ekuqeqesheni, I-Q&As, Nokunye Okuningi Ukuhlomula Indaba Yokuphila Kwabamnyama)

"Kube wudumo olukhulu ukudlala indima kwiPeloton Pledge," kusho u-Oyeneyin Umumo. "Ngisebenza neqembu lami, i-Chelsea, kanye nabakhiqizi bethu ukwakha umdlalo Adonse umoya, akhulume uchungechunge lungiphonsele inselelo futhi ludinga ukuthi ngikhule futhi ngiguquke njengomholi. Ngokubambisana, sikwazile ukudala isikhala ukuze umphakathi wethu oMnyama uzizwe hhayi nje ukubonwa nokuzwakala kodwa futhi sithandwa futhi siyasekelwa. "

URoberts uchaza ukuthi ukuhlela i Adonse umoya, Akhulume Uchungechunge lwenzeka ezinsukwini zakhe zokuqala ePeloton ngoMeyi 2020. "Ngaqala ukwethulwa [okusho ukuthi uRoberts wenza idokodo lakhe njengomfundisi endaweni yesikhulumi] ngosuku olulandelayo ngemuva kwenhlekelele yaseGeorge Floyd, ezinyangeni zokuqala zesifo esiwumshayabhuqe, futhi angisoze sikwazi ukuhlukanisa lelo qiniso,” usho kanje Umumo. "Okungene kuwo bekungumuzwa wokuthi, 'anginakulokotha kanjani.' Lapha besikhona, sinethuba lokuhlakulela ukuxhumana ngesikhathi sesiyaluyalu ngokuhlangenwe nakho kwethu komzimba kumata nakwibhayisikili. Ngiyaqiniseka ukuthi engikukhethile, engikwenzayo, nazo zonke izindlela engizihambile ngaphambi Adonse umoya, Akhulume bekungangilungiselela ukwabelana ngemic nodadewethu ongumngani nengisebenza naye, uTunde. Yilokho umphakathi wethu obukudinga - ebesikudinga."

"Kwami, Adonse umoya, Akhulume kwakuyisitsha okufanele sisicubungule, sibe nelukuluku lokwazi, sibe luhlaza, futhi sizijwayeze ukuzwelana nokuqonda,” kusho uRoberts. “Kwakubalulekile ukuba sikhumbule umphakathi nesisekelo sokuthi kungani sakhetha ukuba othisha kwasekuqaleni. Kimina, kungani wami bekulokhu kungukuhlakulela umphakathi ngokuhlangenwe nakho okuhlanganisiwe. "

Ngesikhathi sokugibela, u-Oyeneyin ukwenze kwaba iphuzu lokwaba izingcaphuno ezivela ezinhlobonhlobo zabantu abamnyama, kusuka kubaholi bamalungelo omphakathi kuya kwabasebenza nabo ePeloton. "Lolu chungechunge luphinde lwamema ababambisene nabo nabasondelene nabo ngokuzayo ukuthi bezokuzwa izindaba zethu kanye nokuhlangenwe nakho kwethu njengabantu abaMnyama futhi selunikeze nethuba lokubuka umhlaba ngelensi ehlukile, ukuthanda ukuba ngumugqa womugqa wolwazi lwe-duo class," esho. U-Oyeneyin uphinde wasebenza njengomengameli eceleni kukaTreseder, ngesikhathi senkampani yeSocial Impact Panel ngoMeyi. Iphaneli likhulume ngokungagunci ngokuthi impilo, impilo yengqondo, nomphakathi kungabamba iqhaza kanjani ekuthuthukiseni ubandlululo. "Iphaneli likhuthaze ukuxhumana kwamalungu futhi, isizinda solwazi nezinsiza zalabo abafuna ukwesekwa ohambweni lwabo lokuba abantu abamelene nokucwasa ngokwebala," kusho u-Oyeneyin.

Ngonyaka kusukela lapho Adonse umoya, Akhulume UNdunankulu, uRoberts uthi ubone ushintsho olukhulu lwenzeka - ngakunye futhi ngokuhlanganyela. "Ukubuyela emuva konyaka ngazizwa ngihlukile futhi ngijwayelene," esho, ecabanga ngezifundo zakhe zakamuva zokuzindla kanye neyoga ochungechungeni olwenzeka ngasekupheleni kukaJulayi. “Ukubuya kube yisikhumbuzo sokuthi sihambe ibanga elide kusukela lapho kuqala Adonse umoya, Khuluma, nokho, usekhona umsebenzi okufanele wenziwe. Kuzizwe kuhlukile ngoba mina no-Tunde sibe nesikhathi sokusungula nokukhulisa amazwi ethu, nendlela esibonakala ngayo ngendlela exhumene engahlanganisi inkululeko. Kube (futhi kuyaqhubeka) uhambo oluhle lokukhula namalungu ethu. Siyafunda nathi; kodwa-ke, usuku esathi 'yebo' futhi sazifaka engozini kwaba usuku engangazi ngalo ukuthi ukufundisa ngeke kufane. Nakuba kunokuhlukahluka ekufundiseni kwethu futhi uthola okuthile okuhlukile kithi sobabili, sihambisana nokuzibophezela kwethu kukho konke okuphilayo okujabulisayo, okunempilo, nokukhululeka. Lokhu okuhlangenwe nakho kuye kwashintsha unomphela ukuthi ngiveza kanjani njengothisha. Lokhu okuhlangenwe nakho kungikhumbuza ukuthi kubaluleke kangakanani kimi ukuthi ngihlale ngiphefumula bese ngikhuluma. "

U-Oyeneyin, ojoyine iPeloton ngo-2019, uyanezela ukuthi waqala ukuheha lo mkhiqizo ngoba "wabona indlela okukuthonye ngayo kahle ukwethembeka kwamalungu azinikele ezweni lonke." "Ithemba lami ngaleso sikhathi bekungukubona lo mkhiqizo ukhuluma nenani elikhulu labantu abasemphakathini we-BIPOC ngokumaketha, umculo, izikhangiso, kanye nokufinyeleleka. Kuyamangalisa ukubona umsebenzi owenziwe ngonyaka odlule. Ukusho ukuthi ngiyaziqhenya ukusebenzela le nkampani kungaba yinto encane, "usho kanje.

U-Roberts uthi ukusebenzela u-Peloton kumnike ithuba lokubuyela ezimpandeni zakhe njengothisha kanye ne-Ph.D., ogxile ocwaningweni lwesiko mayelana nokungabi nabulungisa kanye nenkululeko ehlangene. “Ngakhetha ukuqalisa uhambo lwami lwasePeloton ngenxa yalokho inkampani eyayivele ikwenza,” usho kanje. "Ngakhuthazwa ukuhlukahluka kulo lonke uhlu lwabafundisi kanye namalungu. Ngathakaselwa isiko elibeka umphakathi phambili."

"'Together We Go Far' bekulokhu kuyisiqubulo sikaPeloton kusukela ngosuku lokuqala, futhi akuwona umyalezo esiwuthatha kancane," kunezela uTreseder. "Ngesikhathi sicabanga ukuthi singabelana kanjani ngenqubekelaphambili yokuzibophezela kwethu ekubeni yinkampani emelene nokucwasa, besifuna ukuzinza kule nkolelo futhi siphinde siphinde sitshele umphakathi wethu ukuthi ngeke sikwazi ukunqoba sonke uma abanye bethu behlehla."

Njengoba inkampani iqhubekela phambili nomkhankaso wayo othi “Together Means All of Us”, u-Oyeneyin uthi ubheke esikhathini esizayo futhi ubona amathuba okukhula okuqhubekayo, ukuqonda, nozwela. “Ngikholelwa ukuthi ukuphila kwethu njengabantu akukhona nje ukuthi sithandane kodwa kuwukusizana,” usho kanje. "Uma sikwazi ukusebenzela omunye nomunye ngothando, siyakwazi ukuba nenjongo. Ngicabanga ukuthi impilo ephilwa kahle impilo ephilwa ngenhloso, ngenhloso, nangenhloso enkulu. IPeloton Pledge isinikeza ikhono ukusebenza emphakathini wethu, kumalungu ethu, nakomunye nomunye. emhlabeni wonke. "

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