INorth Face Ilwela Ukulingana Ekuhlolweni Kwangaphandle Ngalesi Sinyathelo Esihle

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Kuzo zonke izinto, imvelo kufanele ibe yindawo yonke futhi ifinyeleleke kubo bonke abantu, akunjalo? Kodwa iqiniso liwukuthi, izinzuzo zezindawo ezinhle zangaphandle zisakazwa ngokulinganayo ngokusekelwe kuhlanga, ubudala, isimo senhlalo-mnotho, nezinye izici ezingaphandle kokulawula kwakho. Ukusiza ukuvala lelo gebe, INorth Face yethula ukusetha kabusha okujwayelekile, isinyathelo esisha somhlaba wonke esizinikezele ekwandeni kokulingana ekuhloleni kwangaphandle.

Njengengxenye yohlelo, uhlobo lomkhiqizo ludale i-Explore Fund Council, inhlanganyelo yomhlaba wonke ebambisene nochwepheshe abahlukahlukene emikhakheni yezokuzijabulisa, izifundiswa, nabangaphandle ukuze bacabange futhi bakhiphe izisombululo ezinkulu ezizosiza ukusekela ukufinyelela okulinganayo kwemvelo.

Ukuqala, ubudlelwano busebenzisana noLena Waithe, umdidiyeli wesikrini owine i-Emmy Award, umdidiyeli nomlingisi, kanye noJimmy Chin, umqondisi owine i-Academy Award kanye nomsubathi/umgibeli womhlaba ngeThe North Face. (Ungase ubone u-Chin kuvidiyo ka-Brie Larson mayelana nokunqoba intaba engamamitha angu-14,000.)

UWaithe, ozinikele emsebenzini wakhe wokuhlomisa abaculi abangaphansi kwenkampani yakhe yezokukhiqiza uHillman Grad, uthi ukubhekana nokungaphandle kufanele kube yilungelo lomuntu eliyisisekelo. "Ukuphela kwendlela yokubona ushintsho lwenzeka ngokusiza ukuzidalela wena," esho esitatimendeni. "Ngijabule ukusebenzisana neThe North Face nawo wonke amalungu e-Explore Fund Council ukuze imibono yethu ingasiza ekwehliseni ingaphandle futhi liyenze indawo elinganayo yabo bonke."

UChin uyavuma, wengeza ngokuthi ukuhlola kube "ngumthombo oqhubekayo wethemba" empilweni yakhe - afisa sengathi bonke abantu bangaba nakho. "Ngikholwa ngempela ukuthi yingxenye yalokho okusenza sonke sibe ngabantu, nokuthi ukuhlola kungahlanganisa abantu ndawonye futhi kuguqule izimpilo," esho ehlanganyela. "Akuwona wonke umuntu onokufinyelela okufanayo noma ithuba lokuzilibazisa ngaphandle. Le yinkinga engijabule ukuyisingatha kanye ne-The North Face namanye amalungu e-Explore Fund Council." (Okuhlobene: Izindlela Ezisekelwa Ngokwesayensi Ukuxhumana Nendalo Kukhulisa Impilo Yakho)

Ezinyangeni ezizayo, uWaithe noChin bazosebenzisana nabanye abasunguli abaningana, ochwepheshe bezemfundo, kanye nabalingani bemboni bangaphandle ukuthuthukisa imibono ekhuthaza ukulingana ekuhloleni kwangaphandle. Ukufunda nezincomo zabo kuzoqondisa i-North Face ukuthi lo mkhiqizo uthuthuka kanjani, ukhetha kanjani, futhi uxhasa kanjani izinhlangano nge-Fund Fund yayo. I-North Face ihlela ukunikela ngo-$7 million ezinhlanganweni ezinconyiwe ze-Explore Fund Council, ngokusho komkhiqizo. (Okuhlobene: Ukuhamba Ngezintaba Kungasiza Kanjani Ekucindezelekeni)

Njengamanje, imiphakathi yemibala isemathubeni aphindwe kathathu okuhlala ezindaweni ezintula imvelo ezindaweni ezinabantu abamhlophe, ngokusho kombiko wakamuva ovela ku-Center for American Progress. Futhi, lapho laba bantu yenza ukuphuma nokuhlola, bavame ukubhekana nokucwaswa ngokobuhlanga. Icala ngephuzu: U-Ahmaud Arbery, owabulawa ngesikhathi egijima endaweni yangakubo; UChristian Cooper, owamangalelwa ngamanga ngokuba nobudlova ngesikhathi ebuka izinyoni eCentral Park; UVauhxx Booker, owayeyisisulu somzamo wokuzama ukumbulala ngesikhathi esentabeni nabangani bakhe. Ngaphezu kwalokho, abantu bomdabu babekezelele amakhulu eminyaka yokususwa ezweni labo kanye nokucekelwa phansi ngonya kwemithombo yemvelo eyake yaba yingxenye ebalulekile yefa labo.

Lezi zigameko, kanye nezinye eziningi, zonakalise indlela imiphakathi enemibala ebuka ngayo ngaphandle. Kubantu abaningi kakhulu, ngaphandle sekuyindawo engaphephile futhi engamukeleki. I-North Face ayiboni kuphela lokho kungalingani, kodwa futhi isebenza ngenkuthalo ukuze iguqule lezi zimo. (Okuhlobene: Kungani Izinzuzo Zempilo Kahle Zidinga Ukuba yingxenye Yengxoxo Mayelana Nobandlululo)

"Sekuphele iminyaka eyishumi sisebenza ukusetha kabusha izithiyo ekuhloleni nokwenza kube lula kubo bonke ngokusebenzisa iSikhwama Sethu Sokuhlola," kusho uSteve Lesnard, iphini likamongameli wezokukhangisa nomkhiqizo weThe North Face, babelane ngesitatimende. "Kodwa u-2020 ukhombisile ukuthi sidinga ukusheshisa kakhulu lowo msebenzi futhi sisebenzisane nomphakathi ofinyelela kabanzi ukusisiza ukwenza lokho. Ngikholwa ukuthi i-Explore Fund Council izosisiza ukukhuthaza inkathi entsha, enokulingana embonini yangaphandle."

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