Kungani AbakwaKardashian-Jenners Bakhishwe Ezikhangisweni Zabo Ze-Instagram

-Delile

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Umndeni wakwaKardashian-Jenner usempilweni nasemzimbeni, okuyingxenye enkulu yokuthi kungani sibathanda. Futhi uma ubalandela ku-Instagram noma ku-Snapchat (njengoba iningi lemithombo yezokuxhumana yenza), cishe uqaphele ukuthi bathumela ngazo zonke izinhlobo zemikhiqizo njalo, kusukela kwehlobene nezempilo nokufaneleka kuya kwemfashini nemikhiqizo yezimonyo. Kodwa-ke, kuze kube muva nje, izikhala zabo eziningi ezikhokhelwayo bezindizela ngaphansi kwe-radar ngendlela engathandeki kakhulu. Kokuningi okuthunyelwe kwabo okuxhaswe ngemali, bekungekho okukhombisa ukuthi bathole inkokhelo ye-snap yabo noma i-Instagram. Eqinisweni, kungenzeka ukuthi uke wacabanga ukuthi baveze lawo matiye okuqina kanye nabaqeqeshi okhalweni ababekhuluma ngabo ngenxa yobuhle bezinhliziyo zabo. Kungakho isikhungo sezokukhangisa se-Truth In Advertising sibaqaphe ngeviki eledlule, bashicilela uhlu lwamamayela amamayela akho konke okuthunyelwe kwakamuva okuxhaswe, lapho behlulekile ukusho noma yiluphi uhlobo lokudalulwa kokukhangisa. Baphinde bashicilela izithombe ezingenakubalwa zalezo zikhala ezingadalulwanga kuwebhusayithi yabo, esinye sazo singezansi.

Ngakho ungazi kanjani ukuthi okuthunyelwe kuxhasiwe noma cha? IFederal Trade Commission ibeke imihlahlandlela emuva ngonyaka wezi-2015 ngokukhokhelwa kwezokuxhumana okukhokhelwayo, isho ukuthi uma usaziwayo noma umuntu onomthelela ekhokhelwa ukukhiqiza umkhiqizo, kufanele udalulwe ngokusobala kokuthunyelwe ngakunye. Akufanele nje kuphela ukuthi ukudalulwa kube "kucace futhi kugqame" kepha umkhangisi nomgqugquzeli kufanele basebenzise "ulimi olungaqondakali futhi benze lokho kudalulwa kugqame. Abathengi kufanele bakwazi ukubona ukudalulwa kalula. Akufanele bakufune." Ngamanye amagama, uma kuyisikhangiso noma okuthunyelwe okuxhasiwe, kufanele kube njalo kakhulu okusobala kulula ukukubona. Njengoba ubona esithombeni esingenhla, okuthunyelwe kuka-Khloe akusho lutho ngesivumelwano esikhokhelwayo ne-Lyfe Tea. Enye yezindlela ezilula zokucaca ngoxhaso ukufaka ama-hashtag afana ne- #ad ne- # sponsored, nokuyinto osaziwayo abaningi, abagqugquzeli, nemikhiqizo abagcina bekwenza eziteshini zabo zenhlalo. Ngemuva kokubizwa, abakwaKardashian-Jenners bangeze ama-hashtag #sp kanye #ad kuwo wonke amaposi abo asanda kukhokhelwa.

AbakwaKardashian-Jenners abayilutho uma bengelona ulwazi lwebhizinisi, ngakho-ke kumele ngabe babonile ukuthi imiphumela engokomthetho yokwehluleka ukudalula uxhaso lwabo ingaba yimbi kunokuthatha nje imizuzwana emibili ukufaka ama-hashtag kokuthunyelwe kwabo kusukela manje kuqhubeke. Kuyathakazelisa ukuthi i-FTC nayo ithi uma ukhokhelwe ukwamukela umkhiqizo, ukuvuma kwakho kufanele kubonise ulwazi lwakho lwangempela, oluyiqiniso ngalowo mkhiqizo. Awukwazi ukubuyekeza noma ukuthumela ngomkhiqizo ongakaze uzame, futhi akufanele uvumelane nokuthunyelwe okukhokhelwe komkhiqizo ongacabangi ukuthi uyasebenza. Njengoba abakwaKardashian-Jenners bebonakala bezama ukulandela imihlahlandlela, kuzolandela ukuthi bame ngemuva kwemikhiqizo abayikhuthazayo. Ngeshwa, ochwepheshe bathi imikhiqizo enjengamathayi afanele nabaqeqeshi bezinqe ayisebenzi ngempela.

Okubalulekile: nakuba kukuhle ukuthola ugqozi ezinhlelweni zokujima kosaziwayo nezinhlelo zokudla okunomsoco (ungafunda Esikuthanda Kakhulu Mayelana Nokudla kuka-Kylie Jenner lapha), ungase ufune ukubheka ngokucophelela ucwaningo lwanoma yimuphi umkhiqizo wezempilo noma wokuqina. ikhuthaza ngaphambi kokuzizama ngokwakho, ikakhulukazi uma behola imali enkulu yokwenza kanjalo.

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