I-CVS Ithi Izoyeka Ukuthwebula Izithombe Ezisetshenziselwe Ukuthengisa Imikhiqizo Yobuhle

-Delile

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I-CVS yeDrugstore behemoth ithatha igxathu elikhulu lokwandisa ubuqiniso bezithombe ezisetshenziselwa ukumaketha imikhiqizo yazo yobuhle. Kusukela ngo-Ephreli, inkampani izibophezela ekuqondiseni ngokuqinile izindlela ezingekho ze-Photoshop nganoma yisiphi isithombe sazo sangempela sobuhle ezitolo nakuwebhusayithi yayo, izinto zokumaketha, ama-imeyili kanye nama-akhawunti ezinkundla zokuxhumana. Empeleni, zonke izithombe ezingabanikazi be-CVS zemikhiqizo yabo yomkhiqizo wesitolo zizoqukatha i-watermark ye- "beauty mark" ukukhombisa ukuthi iziphi izithombe ezingathintwa. (Okuhlobene: I-CVS Ngeke Isayithengisa Imikhiqizo Yelanga Ngaphansi Kune-SPF 15)

"Njengowesifazane, umama, kanye nomongameli webhizinisi lokudayisa elinamakhasimende amaningi abesifazane, ngiyabona sinesibopho sokucabanga ngemiyalezo esiyithumela kumakhasimende esiwafinyelela nsuku zonke," kusho u-Helena Foulkes, umongameli we-CVS Pharmacy futhi. iphini likamongameli omkhulu weCVS Health, esitatimendeni. "Ukuxhumana phakathi kokubhebhetheka kwezithombe zomzimba ezingenangqondo nemiphumela emibi yezempilo, ikakhulukazi emantombazaneni nakwabesifazane abasebasha, sekutholakele."

Ngaphezu kwalokho, i-CVS ayigcini nje ngokuqalisa lolu hlelo ngokumaketha kwayo. (I-P.S.CVS iphinde yamemezela ukuthi izoyeka ukugcwalisa imiyalo ethile yama-opioid painkillers.) Lo mkhiqizo uzophinde ufinyelele ezinkampanini zobuhle ezingabalingani, uzikhuthaze ukuthi zikhiqize okuqukethwe okuningi okungathintwa ukuqinisekisa ukuthi indawo yobuhle iba yindawo emele ubuqiniso nokwehlukahlukana. Lezo zithombe ezingahlangabezani nemihlahlandlela emisha yobuhle bangempela ngeke zibe "nophawu lobuhle," okwenza kucace kubathengi ukuthi ziphinde zathintwa ngandlela thize.

Ingxoxo ngesithombe somzimba nezithombe eziphinde zathwetshulwa ikude kakhulu nezindaba "ezintsha" futhi iCVS akuyona eyokuqala ukuzama ukwenza umehluko kulokho ngaphambili. I-Leririe brand Aerie ibe ngummeli omkhulu wokukhangisa okungathintwa futhi ihola phambili i- # AerieReal, inhlangano yokukhangisa ekhombisa abesifazane abahle njengoba benjalo. Amamodeli, ama-celebs, kanye nabathonya imfanelo yokuzivocavoca okubandakanya uChrissy Teigen, Iskra Lawrence, Ashley Graham, Demi Lovato, no-Anna Victoria (ukubala abambalwa kuphela) bebelokhu besebenzisa imithombo yezokuxhumana ukwaba izithombe zabo eziyiqiniso, benza iphuzu ngesidingo esingafinyeleleki ukuphelela phakathi komphakathi. Abaphenyi baze babheka nokuthi ngabe ukufaka isikhalazo kumikhangiso efotwe izithombe kungavimbela imithelela emibi emzimbeni womzimba-into esingabazi kuyo Umumo (izithombe zezitoko zokuqina komzimba ziyasihluleka sonke, futhi sishintshe indlela esikhuluma ngayo ngemizimba yabesifazane). Lokhu konke kuyingxenye yezizathu eziningi zokuthi siqale ukunyakaza kwe- # LoveMyShape.

Kepha lezi zinto zithatha isikhathi. Noma i-CVS kungesona esokuqala ukuzamazamisa isikebhe esiphinda sitholwe, iqiniso lokuthi umkhiqizo omkhulu uyakhuphuka ukuqhubekisela phambili ushintsho oludingeka kakhulu ngokuqinisekile luyindlela ebheke ngqo.

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