AbakwaNike Bathuthukisa Ukuqwashisa Ngempilo Yengqondo Ngale "Sneaker" Sneaker

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UNike uyaziqhenya ngokusebenzisa ezemidlalo njengamandla okuhlanganisa. Umzamo wakamuva walo mkhiqizo, i-Nike By You X Cultivator, ngumzamo wokubandakanya imiphakathi nokugubha izindaba zabantu abavela ezindaweni ezahlukene zempilo. Uhlelo lukhethe abasunguli abangama-28 abavela eNew York City lapho ngamunye aklame isiteki senkambiso esikhuthazwe yindaba yabo.

Muva nje, uNike ukhethe i-psychotherapist kanye nommeli wezempilo yengqondo uLiz Beecroft ukuklama ukwehluka okukhethekile kwe-Air Max 270 React yomkhiqizo, ebizwa nge- "In My Feels", ukusiza ukukhuthaza ukuqwashisa ngempilo yengqondo. (I-ICYMI, izicathulo ze-Nike Free RN 5.0 ezintsha zizokwenza uzizwe sengathi ugijima ungagqokanga zicathulo.)

"Kusho umhlaba kimi ukuthi abantu basekele isiteki ngesinyathelo sezempilo yengqondo," kusho uBeecroft ku-Instagram ngemuva nje kokukhishwa. "Kuwo wonke umuntu othenga isiteki, ukubhala kabusha, ukuxhasa nganoma iyiphi indlela ukuma noma ifomu, NGIYAKUTHANDA. Yile ndlela esakha ngayo ingxoxo. Yile ndlela esiqwashisa ngayo abantu. Kuthatha abantu abakholelwa kuyo ukuthi bayenze ngokubambisana."

Isicathulo ngokwaso simelela impilo yengqondo ngazo zonke izindlela. Okokuqala, ingaphandle layo elimhlophe kakhulu lihlanganisa amanothi aluhlaza okotshani, umbala osemthethweni omelela ukuqwashisa ngempilo yengqondo. Uzoqaphela futhi inguqulo eguquguqukayo yesithonjana se-Nike swoosh eseceleni, esaklanyelwe ngenhloso ukumela umbono wokuthi "ukuphulukisa akukona umugqa," kuchaza u-Beecroft ku-op-ed Intsha Vogue. Kusebenza njengesikhumbuzo sokuthi ukwehla nokwenyuka kuyingxenye engenakugwemeka ye-wonke umuntu uphila, kusho yena.

Ngokuhambisana netimu yezempilo yengqondo, ulimi lomklamo wezicathulo ze-Beecroft's Air Max 270 React lunamagama athi "Iba Nosuku Oluhle", ehambisana nembali, kuyilapho izithende zihlotshiswe ngokuthi "In My Feels."

Kokuthunyelwe okuhlukile kwe-Instagram, u-Beecroft uchaze kabanzi ukuthi kungani ukudala isicathulo esimele into enamandla kangaka kubaluleke kangaka. (Okuhlobene: Ekugcineni ngidlulise ukukhuluma kwami ​​okungekuhle, kepha uhambo aluzange lube luhle)

"U-1 kwabahlanu baseMelika uphila nesifo sengqondo, kodwa ngeshwa ukucwaswa kusekhona," wabelana. "Ngokuletha ukuqwashisa ngokuhlanganyela okuhlangenwe nakho, izindaba, namaqiniso siyakwazi ukulwa nesihlamba sempilo yengqondo ngokuqonda ukuthi ukuphulukisa akulona ulayini, ukuthi imizwa yethu isemthethweni, nokuthi asisodwa. Kulungile ukuzwa imizwa. "

Ingxenye yenzuzo evela ezicathulweni ze-Beecroft's Air Max 270 React izoya ku-American Foundation of Suicide Prevention. Thenga i-sneaker enohlobo olukhawulelwe ngezansi:

INike Air Max 270 React Premium Nguwe "Emizweni Yami" (Ithenge, $ 180, nike.com)

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