I-Goop kaGwyneth Paltrow isolwa ngokusemthethweni "Ngezimangalo Zezempilo Ezingafanele" ezingaphezu kuka-50

-Delile

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Ngasekuqaleni kwaleli sonto, inhlangano engenzi nzuzo i-Truth in Advertising (TINA) ithe yenze uphenyo ngesizinda sendlela yokuphila ka-Gwyneth Paltrow, i-Goop. Ukutholakala kwayo kuholele ekutheni bafake isimangalo kubameli ababili besifunda saseCalifornia abathi inkundla yomphakathi yenza "izimangalo zezempilo ezingafanele" futhi isebenzisa "amaqhinga okukhangisa akhohlisayo." Banethemba lokuthi ukudonsela ukunaka ebudedengu kuzonxusa abomthetho ukuthi bavale le sayithi, noma okungenani banxuse abakwaGoop ukuthi benze izinguquko ezibonakalayo kokuqukethwe yikho.

Embikweni wayo, i-TINA ithi bathole okungenani izimo ezingama-50 lapho isiza sithuthukisa khona imikhiqizo "engaphatha, yelaphe, ivimbele, inciphise izimpawu, noma inciphise ubungozi bokuhlaselwa yizifo eziningi, kusuka ekucindezelekeni, ukukhathazeka nokuqwasha , ukungatholi inzalo, ukuqhuma kwesibeletho, nesifo samathambo. " Futhi lokho ukubiza nje ezimbalwa. (Okuhlobene: Amaphesenti angama-82 wezimangalo zokukhangisa zezimonyo yi-Bogus)

Isikhalazo se-TINA mayelana nezingqinamba eziningana lo mkhiqizo osuvele ubhekane nazo. Ngonyaka odlule, i-National Advertising Division (NAD) yavula uphenyo icela ukuthi i-Goop isekele izimangalo zayo zezempilo ngezithako zokudla ze-Moon Juice, ezithengiswa ku-Goop.com. (Uyazi, izinto uGwyneth Paltrow azifaka ku- $ 200 smoothie yakhe.) Ngenxa yalokho, uGoop ngokuzithandela wayeka izimangalo okukhulunywa ngazo.

Le webhusayithi iphinde yashawa ekuqaleni kwalo nyaka lapho iposi le-ob-gyn's blog blog liphakamisa ukukhuthazwa kwalo okungenamaqiniso kwamaqanda e-vaginal jade njengendlela "yokuqinisa nokukhuluma," "ukuqinisa amandla abesifazane," kanye "nokwandisa i-orgasm," phakathi kokunye izimangalo. UDkt. Jen Gunter ukubize ngokuthi "udoti omkhulu kunayo yonke ake wayifunda" futhi wabhala kabanzi mayelana nezinyathelo zokuphepha okufanele zithathwe abesifazane ngaphambi kokukholelwa lolu hlobo lolwazi. (I-ob-gyn esikhulume nayo ngamaqanda e-jade ibinamagama aqinile angasho ngayo, nayo.)

Ezinyangeni ezimbalwa ezedlule, leli sayithi lagxekwa futhi ngokukhuthaza izitikha zomzimba "zokulinganisa amandla" futhi lasusa isimangalo salo ngemuva kokuthi ochwepheshe be-NASA bekhiphe obala umbono weGizmodo.

U-TINA wabelana ngokuthi i-Goop inikezwe ithuba lokuthuthukisa nokubuyekeza izinto zayo zokusebenza. Kodwa-ke, u-Goop wenze kuphela "izinguquko ezilinganiselwe," okuyikhona okugqugquzele i-TINA ukuthi ifake isikhalazo esisemthethweni kubenzi bomthetho.

“Imikhiqizo yokumaketha inamandla okwelapha izifo neziyaluyalu akugcini nje ngokuphula umthetho omisiwe kodwa kuyisu lokumaketha elikhohlisayo elisetshenziswa ngabakwaGoop ukuxhaphaza abesifazane ukuze bazuze imali.I-Goop idinga ukumisa ukumaketha kwayo okudukisa inzuzo-phezu kwabantu ngokushesha," kusho umqondisi omkhulu we-TINA uBonnie Patten.

UGoop usephendule isikhalo, etshela u-E! Izindaba: "Nakuba sikholelwa ukuthi incazelo ka-TINA yokusebenzisana kwethu iyadukisa futhi izimangalo zabo azinabufakazi futhi azinasisekelo, sizoqhubeka nokuhlola imikhiqizo yethu nokuqukethwe kwethu futhi senze lezo ntuthuko esikholelwa ukuthi inengqondo futhi iyadingeka ukuze kuzuze umphakathi wethu wabasebenzisi. . "

Noma ngabe yisiphi isikhalo esiqhamukayo ngalesi sikhalazo sakamuva, lokhu kusebenza njengesikhumbuzo esihle sokuthi ungathembi konke okufundayo, ikakhulukazi uma kuziwa empilweni yakho.

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