Isikhangiso sika-Olay's Super Bowl Sihlanganisa Iqembu Labesifazane Bama-Badass Abafuna Uku #MakeSpaceForWomen Ku-STEM

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Uma kukhulunywa ngeSuper Bowl nezikhangiso zayo ezilindelwe kakhulu, abesifazane bavame ukuba yizilaleli ezivame ukukhohlwa. U-Olay uzama ukukushintsha lokho ngezentengiso ezihlekisayo, kepha ezikhuthazayo ezikhumbuza abantu yonke indawo ukuthi benze isikhala sabesifazane emikhakheni ebuswa ngabesilisa.

Usomahlaya odlala phambili uLilly Singh, umlingisi uBusy Philipps, usomkhathi osethathe umhlalaphansi we-NASA uNicole Stott, umlingisi uTaraji P. Henson, nentatheli uKatie Couric, isikhangiso se-Olay's Super Bowl LIV sikhombisa leli qembu labesifazane elingesabi eliya #MakeSpaceForWomen, kahle, isikhala ( okuningi ku-hashtag ka-Olay kanye nesinyathelo sayo esihambisana nesekhondi). Ezentengiselwano zigqugquzelwe ngumkhathi wokuqala wabesifazane bonke owenzeka ngonyaka owedlule, ngokusho komthombo wezindaba owabiwe ngu-Olay.

"'Ingabe sikhona isikhala esanele endaweni yabesifazane?' Ubani owabhala lokho? Ingabe abantu basabuza lowo mbuzo ngempela?" kusho uCouric lapho kuvulwa khona isikhangiso.

Ngokudabukisayo, abanye abantu kukhona ngisabuza lowo mbuzo. "Njengowesifazane kuSTEM, ngiyazi ukuthi kunjani ukuba ngomunye wedlanzana labesifazane egumbini - noma esiteshini sasemkhathini," kusho uStott ngesikhangiso se-Olay Super Bowl esitatimendeni. "Kubalulekile ukuthi wonke umuntu azi ukuthi umkhumbi-mkhathi awunandaba ukuthi ungumfana noma uyintombazane."

U-Olay unethemba lokuthi ezentengiselwano zakhe zingasiza ukuvala igebe lobulili ezindaweni ezijwayele ukuphathwa ngabesilisa kulo lonke ibhodi, kufaka phakathi izinkambu ze-STEM njengokuhamba kwesikhala, kanye nokwenza imikhuba yezikhangiso zeSuper Bowl. I-ICYDK, kuyilapho cishe uhhafu (amaphesenti angu-45) wabalandeli be-NFL bengabesifazane, cishe ingxenye yesine kuphela (amaphesenti angu-27) yezikhangiso ze-Super Bowl ezedlule ezifake abesifazane inkanyezi, ngokusho kwesitatimende sabezindaba sika-Olay.

“Siyaqaphela ukuthi izimboni eziningi azikafinyeleli ekulinganeni ngokobulili, yingakho sisebenzisa isikhangiso sethu seSuper Bowl ukuze siveze abesifazane abangesabi abebengabashisekeli ezimbonini zabo njengendlela yokukhuthaza abantu yonke indawo ukuthi babambe iqhaza futhi basekele uMsebenzi # IMakeSpaceForWomen, "kusho u-Eric Rose, ongumqondisi womkhiqizo wakwa-Olay, esitatimendeni. "U-Olay ukholelwa ukuthi uma senza isikhala sabesifazane, senza indawo yawo wonke umuntu." (Okuhlobene: UPhilipps Omatasa Unezinto Ezinhle Zokusho Ngokushintsha Izwe)

Njengengxenye yohlelo luka-Olay luka-Olay lwe-#MakeSpaceForWomen (okumanje olubukhoma futhi oluzohlala kuze kube umhlaka-3 February), kuwo wonke ama-tweet akhuluma nge-hashtag nomaka @OlaySkin, uhlobo lobuhle luzonikela ngo-$1 (kufika ku-$500,000) enhlanganweni engenzi nzuzo, Amantombazane Abhala Amakhodi. . Inhlangano isiza ukuhlinzeka abesifazane ngobuchwepheshe, izinsizakusebenza, namakhono adingekayo ukudlula emikhakheni ye-STEM njenge-computer yesayensi.

Ngaphambi kokukhangisa isikhangiso sayo seSuper Bowl, u-Olay usevele unikele ngama- $ 25,000 ku- Girls Who Code ngamagama osomkhathi uChristina Koch noJessica Meir, ababambe iqhaza emgaqweni wesibili wabesifazane besifazane emasontweni ambalwa edlule. (Okuhlobene: Lo Somabhizinisi Owesifazane Ubeka Imali Kwamanye Amabhizinisi Aholwa Abesifazane)

"IGirls Who Code ikujabulele kakhulu ukusebenzisana no-Olay kulo mkhangiso weSuper Bowl kanye nokubungaza umgudu womkhumbi wabesifazane wangonyaka odlule," kusho uReshma Saujani, umsunguli weGirl Who Code, esitatimendeni. "Labalingisi abahlukahlukene, bonke besifazane yilokho kanye esifuna amantombazane ethu akucabange lapho ecabanga ngemisebenzi yesayensi yekhompyutha."

Izinzuzo ku-Olay zokungagcini ngokunika abesifazane amandla okufeza amaphupho abo, kodwa kanye nokukhumbuza abantu yonke indawo ku- # MakeSpaceForWomen. Buka isikhangiso esigcwele somkhiqizo ngezansi:

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