UReebok Unikeza Amakhulu Amabhantshi Kubakhethi Bomongameli Uma Bangakwazi Ukuqhuba Imayela Ngaphansi Kwemizuzu Engu-10

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Phakathi kwayo yonke imincintiswano yomjaho kamongameli, wonke umuntu ubuza ukuthi: Yibaphi laba bantu abangaphatha izwe lethu kangcono? Kodwa uReebok ubuza umbuzo ongcono nakakhulu: Ingabe akhona kuwo zanele ngokwanele ukuphatha izwe lethu? (Sesivele sibuze Obani Abahlungelwe Ukungenela ukhetho lukaMongameli ngo-2016?)

Banikela ngemali engu- $ 50,000 enhlanganweni yezempilo esiza abakhethwe yi-canidate uma bengagcwalisa imayela elilodwa ukugijima ngaphansi kwemizuzu eyi-10, ngokusho kweposi lebhulogi kuwebhusayithi kaReebok. Ngenkathi izakhamizi zaseMelika zicubungula ukunakekelwa kwezempilo nezinqubomgomo zokufuduka, izinhlelo zezomnotho kanye nemithetho yentela yalabo abazongenela ukhetho, uReebok ufuna ukwazi ukuthi ngubani #FitToLead. (Nakuba, kuleso simo, mhlawumbe kufanele sinikeze ukubusa kowesifazane Oqine Kunabo Bonke Emhlabeni.)

"Njengekhaya lokuqina, uReebok ukholelwa ukuthi kunoshintsho olubalulekile engqondweni, ngokomzimba nangokwenhlalo okwenzeka ngokuzivocavoca," kubhala uBlair Hammond, iReebok Global Community Manager, eposini le-blog. "Eqinisweni, ukujima okuqine kangcono kwakha ubuchopho obungcono, obuqinile. Futhi ubuchopho obungcono abukwazi ubuhlungu uma usesiteji somhlaba."

Ukufaneleka kube yingxenye eyinhloko yomongameli abaningi abaphumelelayo: UTeddy Roosevelt wayengumkhalambazo futhi engaphandle, uRonald Reagan wayengummeli wohlelo lokuzilolonga lwesisindo ne-calisthenics, uBill Clinton wayedume ngokuthatha iSecret Service ekugijimeni, umongameli wamanje uBarack. U-Obama uqhosha ngenqubo yokuzivoxavoxa yezinsuku eziyisithupha neviki. Futhi, njengoba i-White House ihola izinhlelo eziningi zokwenza impilo ibe nempilo, njenge-President's ChallengeSHAPE America, kanye nomkhankaso ka-Michelle Obama othi Let's Move, kubalulekile ukuthi umholi wezwe lethu enze lokho akushumayelayo.

Kodwa kuze kube manje, asikaboni bantu abazongenela ukhetho befaka izicathulo zabo zokugijima, ngokusho kweReebok tweet ngoFebhuwari 29. Uma bebegijima ngempela, kuzofanele sibhejele uMarco Rubio, ofunde ekolishi unyaka wonke umfundaze webhola, egijima umjaho wamayadi angu-40 wesekhondi elingu-4.65 ngesivinini sakhe, ngokusho kwengxoxo Washington Times. Noma kukhona uBernie Sanders oneminyaka engama-74 ubudala, owathi “ungumgijimi omuhle kakhulu webanga elide” ngesikhathi esemncane engxoxweni ne-CNN. Kodwa-ke, uHillary Clinton utshele I-Harper's Bazaar wenza umsebenzi okhandlayo we-6 ekuseni nomqeqeshi wakhe uqobo kuze kube kathathu ngesonto-singathanda uthando ukumbona echoboza imayela futhi ekhombisa amandla amantombazane amancane. UTrump yena? Ukuzivocavoca kwakhe igalofu, ngeshwa, elingamsiza agijime ibanga elisheshayo. (Ucabanga ukumvotela noma kunjalo? Nakhu okushoyo ngempilo yakho yezocansi.)

Yize iSuper Tuesday isidlulile futhi abanye abangenele ukhetho sebephumile embangweni wokuba ngumongameli, sithemba ukuthi abanye abasele bazosebenzisa ithuba lomjaho weReebok. Abezombusazwe, kwangathi amathuba okuhlala engavuna wena. (Okungcono nakakhulu: Uma ufuna ukuthatha inselele, sebenzisa lawa macebiso ukushefa iMinithi ku-Mile yakho.)

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